Let’s Check Out Fashion Nova’s Instagram 2022

Last Updated: July 28, 2022
We’re going to take a little sneak peek into the world of Fashion Nova, and check out what makes this brand such an Instagram winner. Let’s check them out.
Let's Check Out Fashion Nova’s Instagram
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Do you want to know how Fashion Nova’s Instagram has so many followers and why it was the most searched fashion brand on Google in 2018?

How many brands out there that you know of have more than 15 million followers?

Fashion Nova has grown in leaps and bounds on Instagram over the last few years, and they have managed to become wildly successful. So, what’s their secret?

We’re going to take a little sneak peek into Fashion Nova’s Instagram and check out what makes this brand such an Instagram winner.

Let’s check them out.

They Put the Focus on Their Followers

The team behind Fashion Nova decide to completely embrace social media, and they used Instagram to help grow awareness around their brand.

What are most people on Instagram attempting to do? Grow a following.

Therefore, Fashion Nova encouraged their followers to post photos of them in their clothes, and tag them in the posts.

 
 
 
 
 
View this post on Instagram
 
 
 
 
 
 
 
 
 
 
 

A post shared by FashionNova.com (@fashionnova)

They even gave their followers specific instructions on what to put in their captions.

They asked them to include the Fashion Nova hashtag, so that they could then be featured on their feed.

 
 
 
 
 
View this post on Instagram
 
 
 
 
 
 
 
 
 
 
 

A post shared by FashionNova.com (@fashionnova)

What’s interesting is that Fashion Nova’s Instagram doesn’t just include the user who has featured their clothes by tagging them.

They make sure to give them a shoutout. This makes their followers feel valued. They are being seen by everyone else who is a fan of Fashion Nova.

 
 
 
 
 
View this post on Instagram
 
 
 
 
 
 
 
 
 
 
 

A post shared by FashionNova.com (@fashionnova)

How Does this Help Fashion Nova’s Instagram profile?

This arrangement is a win-win. It provides FN with free content for their Instagram feed, but it also raises awareness of their brand, because followers everywhere are including them in their captions.

This means that everyone who is new to FN is learning about it through follower’s posts. The more people seeing their content, the bigger their fanbase grows.

 
 
 
 
 
View this post on Instagram
 
 
 
 
 
 
 
 
 
 
 

A post shared by FashionNova.com (@fashionnova)

This arrangement also benefits FN’s followers. It gives them an opportunity to gain their own followers by being featured on a high-traffic feed.

You never know who is going to see that post, and will want to check out your profile as a result.

What Can You Learn from This?

If you are trying to grow your Instagram business profile, then you definitely need to be writing this stuff down.

By encouraging the people who follow you to interact with you, you are gaining free opportunities to plug your product.

Once this content has been created, you can share it with your followers. It’s an extremely affordable way to grow your profile.

The Inclusive and Diverse World of Fashion Nova

The thing about Fashion Nova is that they include all shapes and sizes out there in their feed, making them super inclusive and diverse.

 
 
 
 
 
View this post on Instagram
 
 
 
 
 
 
 
 
 
 
 

A post shared by FashionNova.com (@fashionnova)

They consistently feature plus-size models on their feed.

 

 
 
 
 
 
View this post on Instagram
 
 
 
 
 
 
 
 
 
 
 

A post shared by FashionNova.com (@fashionnova)

They also make sure to include models of all races and ethnic backgrounds.

 
 
 
 
 
View this post on Instagram
 
 
 
 
 
 
 
 
 
 
 

A post shared by FashionNova.com (@fashionnova)

Another thing that they love to do is showcase two people with different body types in the same outfit.

This is helpful for consumers as well, as they can see what their outfits look like on two different people.

 
 
 
 
 
View this post on Instagram
 
 
 
 
 
 
 
 
 
 
 

A post shared by FashionNova.com (@fashionnova)

Whether it’s jeans or a dress, it’s nice to see a clothing item on different body types.

Shopping online for clothes can be a stressful process, and Fashion Nova has managed to find a way to make it easier for customers who are trying to find something that they think is going to look good on their body.

It doesn’t matter what you look like, you will be able to find something that fits you perfectly at Fashion Nova.

Fashion Nova Loves Celebrities Too

Fashion Nova has gotten so big that they have even garnered attention from celebrities, like the Kardashians.

With big names wearing the label, they are gaining a huge amount of credibility and recognition. As you can see below, Kylie Jenner has even plugged Fashion Nova.

 
 
 
 
 
View this post on Instagram
 
 
 
 
 
 
 
 
 
 
 

A post shared by FashionNova.com (@fashionnova)

Final Thoughts

From interacting with their followers and embracing all shapes and sizes, Fashion Nova has pretty much written the textbook on how to be successful on Instagram.

They’ve got a thriving business thanks to their Instagram feed and their followers, and they are currently making all the right moves.

If you are hoping to increase the success of your Instagram page, definitely take a leaf out of Fashion Nova’s Instagram account.

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Written by Eddie Thunder

I’m a full-time social media research specialist. Actually you could say I’m a bit obsessed. I seek out the latest information and hacks for our How-to Guides. As well as that, I put companies under the microscope for reviews. Yes I’m hyper-critical when reviewing services, and most can’t handle the harsh truth – can you?