Cyber Monday Statistics

20+ New Cyber Monday Statistics, Facts & Trends in 2024

Published on: November 22, 2023
Last Updated: November 22, 2023

20+ New Cyber Monday Statistics, Facts & Trends in 2024

Published on: November 22, 2023
Last Updated: November 22, 2023

Cyber Monday has been firmly established as the online counterpart to Black Friday, but is Cyber Monday as exciting?

The following Cyber Monday statistics will reveal its impact on shopping and consumers in the online world.

They also reveal information you may find interesting about this cornerstone online shopping day of the holidays.

Resource Contents show

Key Statistics

  • In 2022, Cyber Monday generated global online sales of $46.2 billion.
  • In the United States, consumers spent $11.3 billion on Cyber Monday in 2022.
  • Cyber Monday 2023 is expected to see $13.7 billion in sales.
  • The average American consumer intends on spending $500 during Black Friday and Cyber Monday 2023.
  • During the Cyber 5, eRetail sales rose 4.4% to $35.27 billion in 2021.
  • In 2021, Thanksgiving Day in-store shoppers spent $17.2 million compared to $36.2 million online.
  • An impressive 43% of all Cyber Monday 2022 sales came from smartphones.
  • Cyber Monday 2022 showed a 6.9% conversion rate for online shopping via computer.
  • 43% of Cyber Monday consumers buy electronics.
  • In the United Kingdom, 87% of consumers know about Cyber Monday.

Top Cyber Monday Statistics in 2024

Cyber Monday 214

First, let’s discuss Cyber Monday in terms of revenue and sales.

1. In 2022, Cyber Monday Generated Global Online Sales of $46.2 Billion.

In 2022 alone, Cyber Monday reportedly generated global online sales of $46.2 billion (USD) Remember, this figure is solely based on the global e-retailer sales.

Over the total holiday season, global consumers spent $1.14 trillion (USD) online and offline. 

(Queue-it)

2. In the United States, Consumers Spent $11.3 Billion on Cyber Monday in 2022.

Cyber Monday 2022 was the biggest retail eCommerce sales day in U.S. history. Cyber Monday consumers spent $11.3 billion (USD) online last year on this day.

This showed an increase of 5.8% over 2021’s Cyber Monday.

Keep reading to find out the spending for Cyber Monday 2023 looks like.

(Insider Intelligence)

3. Cyber Monday 2023 Is Expected to See $13.7 Billion in Sales in The United States.

We know that in 2022, consumers spent over $11 billion (USD), but Cyber Monday 2023 is expected to exceed that figure by over $2 billion (USD) at $13.7 billion (USD).

That one day of online retail sales, which is why it’s ranked as the biggest eCommerce shopping day.

(DemandSage)

4. The Average American Consumer Intends on Spending $500 During Black Friday and Cyber Monday 2023.

Consumers in the United States say they are planning to spend an average of $500 between Black Friday deals and Cyber Monday sales in 2023.

Figures like these tell us that the expected $13.7 billion (USD) in Cyber Monday sales alone could happen or exceed expectations. 

(Exploding Topics)

5. During the Cyber 5, eRetail Sales Rose 4.4% to $35.27 Billion in 2021. 

Cyber Monday 215

Cyber 5 is the term used to describe the five days between Thanksgiving and Cyber Monday, which in the United States is Thursday to Monday.

During these five days in 2021, eCommerce sales had an uptake of 4.4% achieving $35.27 billion (USD) in holiday sales.

This is considered “historic data” and is for reference.

(Digital Commerce 360)

Next, let’s see how in-store and online consumers compare for holiday shopping between Thanksgiving, Black Friday, and Cyber Monday.

6. In 2021, Thanksgiving Day In-Store Shoppers Spent $17.2 Million Compared to $36.2 Million Online.

While not all retail stores are open on Thanksgiving Day, but for those who were in 2021, $17.2 million (USD) in sales was generated.

However, that’s less than half of what was spent the same day online, which accounted for $36.2 million in online retail sales.

(Exploding Topics, NRF)

7. On Black Friday 2021, $88 Million Was Spent Online Compared to $66.5 Million In-Store.

Black Friday used to be exclusively an in-store event where consumers lined up to get to the big sales early in the morning.

However, over the years that started to become harmful, so today, consumers have more options on Black Friday.

In 2021 on Black Friday, consumers spent $66.5 million (USD) on in-store sales, but more online at $88 million (USD).

(Exploding Topics, NRF)

8. Small Business Saturday 2021 Experienced In-Store Sales of $51 Million and $56.4 Million in Online Sales.

Even Small Business Saturday 2021, in-store sales were slightly less than online sales.

In-store sales on Saturday after Black Friday and before Cyber Monday accounted for $51 million (USD) and online sales came to $56.4 million (USD).

Therefore, online sales surpassed in-store sales as with Thanksgiving and Black Friday.

(Exploding Topics, NRF)

9. The Sunday Before Cyber Monday 2021 Experienced In-Store Sales of $24.6 Million and Online Sales of $39.3 Million.

The Sunday before Cyber Monday in 2021 wasn’t the Cyber 5’s  biggest sales day, but in-store sales accounted for $24.6 million (USD).

However, like the pattern shows among the other Cyber 5 days, online sales outpaced in-store sales bringing in $39.3 million (USD).

(Exploding Topics, NRF)

10. Cyber Monday 2021 Saw $20.3 Million in In-Store Sales and $77 Million in Online Venues.

Cyber Monday 216

Cyber Monday in 2021 was by far the biggest sales day online over the whole Cyber 5 days.

While in-store sales lagged way behind at only $20.3 million (USD) in sales, online Cyber Monday 2021 sales accounted for a whopping $77 million (USD).

It wasn’t as huge as Black /Friday in 2021, but Cyber Monday was truly super cyber in sales over in-store sales.

(Exploding Topics, NRF)

In these statistics, we’re going to discuss from which devices shoppers shopped.

11. An Impressive 43% of All Cyber Monday 2022 Sales Came from Smartphones.

If you had any doubt that shopping from smartphones isn’t growing, this data should show you that it has.

An impressive 43% of all Cyber Monday 2022 sales were made through smartphones.

Moreover, during the whole week of Cyber Week sales, 51% of sales were conducted from smartphones.

A whopping 55% of Thanksgiving Day sales were performed via smartphones in 2022. 

(DemandSage)

12. Cyber Monday 2022 Showed a 6.9% Conversion Rate for Online Shopping via Computer.

In terms of conversion rates, computers (desktop/laptop) topped them all on Cyber Monday with a 6.9% conversion rate.

While sales were obviously way up on smartphones, the conversion rates on desktops were nearly double that of mobile devices which was 3.6% for Cyber Monday 2022. 

(Techopedia)

In this section, we will discuss what products were bought the most on Cyber Monday 2022, which also  reflects on 2023 sales.

13. 43% of Cyber Monday Consumers Buy Electronics.

As you might have guessed, most consumers are buying electronics on Cyber Monday, much like Black Friday.

Electronics are one of the most expensive products to buy, so it makes sense that consumers want to save money on them.

Therefore, it’s not surprising to see 43% of Cyber Monday shoppers buying electronics.

(Exploding Topics)

14. Clothing and Accessories Accounted for 63.6% of Women’s Purchases Compared to 50% Among Men.

Data shows that clothing and accessories were second to electronics in 2022 in Cyber Monday sales.

Data shows that 63.6% of people identifying as female bought clothing and accessories compared to 50% of people who identify as male.

This statistics come from a survey of 2022 Cyber Monday consumers who reported what they planned to buy on Cyber Monday.

(Statista)

15. Toys Were the Third Most Purchased Items on Cyber Monday 2022.

Cyber Monday 217

The same survey reported by Statista regarding what respondents intended to buy on Cyber Monday 2022, also reported toys as the third most purchased items.

There was a small gender gap with 36.9% of women who said they planned to buy toys compared to 32.5% of men who planned to buy toys on Cyber Monday.

(Statista)

In this section, we will address some global statistics related to Cyber Monday.

16. In The United Kingdom, 87% of Consumers Know About Cyber Monday.

Data from 2021 revealed that a significant percentage of Europeans are aware of Cyber Monday.

In the U.K., 87% of consumers know about Cyber Monday.

For reference, almost all Europeans know about Black Friday.

In Spain, 83% of consumers are aware of Cyber Monday and 80% of consumers in Germany know about Cyber Monday.

Only 69% Danish shoppers and 64% of Belgian shoppers are aware of Cyber Monday.

(Exploding Topics)

17. Cyber Monday Awareness Is Lower than Black Friday Awareness in Latin America.

Statistics show that Black Friday has more awareness in Latin America than Cyber Monday has.

In fact, in Brazil, 100% of consumers are aware of Black Friday compared to fewer than 50% who are aware of Cyber Monday.

Further Latin American Cyber Monday awareness is 67% in Mexico and 78% in Columbia.

(TechReport)

18. The Middle East Regions Are Almost Fully Aware of Black Friday, but Also Have Less Awareness of Cyber Monday.

The rest of the world is catching up in terms of being aware of Cyber Monday.

In all fairness, Black Friday has been around since the 1960s, so its awareness is higher.

However, 40% of consumers in Saudi Arabia know about Cyber Monday and 60% of consumers in the UAE are aware of it.

(TechReport)

19. 59% of Australian Consumers Are Aware of Cyber Monday Compared to 90% of Those Aware of Black Friday.

What do you think will happen as the world becomes more aware of Cyber Monday?

It’s already gaining popularity in Canada, the U.K., and other countries who engage in this big sales day.

In Australia, 59% of consumers say they are aware of Cyber Monday, by 90% are aware of Black Friday.

As awareness spreads across the globe, we can expect to see higher sales occurring everywhere.

(TechReport)

This statistic will address the average amount of discounts for Cyber Monday.

20. On Average, Cyber Week Discounts Account for 27% Globally and 30% in America.

The main reason consumers shop on Cyber Monday is to get those great deals, especially on items that are regularly significantly more expensive.

On average in the United States, Cyber Monday discounts are around 30%.

The global discount percentage is 27%.

Discounts vary across products and retailers.

(Exploding Topics)

Bonus Cyber Monday Stats

Cyber Monday 218
  • 42% of consumers bought clothing and accessories on Cyber Monday 2022.
  • 31% of consumers purchased toys on Cyber Monday 2022.
  • 25% of consumers bought beauty and personal care items on Cyber Monday 2022.
  • 24% of consumers bought entertainment products on Cyber Monday 2022.
  • LEGO building blocks were the most popular toy item purchased on Cyber Monday 2022.
  • Smartwatches were among the top sellers on Cyber Monday 2022.
  • 32% of consumers say they buy most of their gifts during November Black Friday and Cyber Monday events.
  • Out of stock messages were more prevalent in 2022 than in 2021.
  • Amazon is the top retailer shopped on Black Friday and Cyber Monday according to American survey respondents. 
  • Over 80% of consumers said sales and promotions are the biggest reason they shop Black Friday and/or Cyber Monday.

Cyber Monday Trends 2024

1. What’s Trending for Cyber Monday 2024?

  • Shop Early Deals: Cyber Monday often starts early, so you will see special deals and discounts all through November.
  • Electronics: Electronics are virtually a staple item for Black Friday, but also for Cyber Monday deals. This is a great time of the year to grab a new tablet, smartphone, TV, laptop, or other electronics and accessories.
  • Apparel and Accessories: Apparel and accessories are trending as usual on Cyber Monday, so keep an eye out for clothing, shoes, jewelry, handbags, and more.
  • Buy Now Pay Later: BNPL (buy-now-pay-later) options have become increasingly popular, so you can take advantage of this way to pay during the holidays.
  • Mobile Shopping: Shopping from mobile devices is expected to be up from last year, so you will see more retailers with mobile-optimized sites this year.
  • Email Alerts: Sign up for email alerts to get in on exclusive deals retailers offer this year.
  • Be Patient: Be patient if you don’t find what you’re looking or right away. Just keep searching and be consistent. Many retailers offer various deals throughout the day.

2. Which Retailers Have the Biggest Sales for Cyber Monday 2024?

According to our research, there are several online retailers offering significant discounts across a broad array of products on Cyber Monday.

So, it’s hard to pick which one is having the biggest or best sales Here’s our top ten list of retailers that stand out every year for their big deals and attractive pricing:

1. Amazon: As you might expect, Amazon is the perennial leader in Cyber Monday deals and sales as they offer a massive selection of electronics, apparel, home goods, and other items at deeply discounted prices. Remember the “Lightning Deals” which are limited-time offerings on select items.

2. Best Buy: Best Buy, that popular electronic and computer store is also known for its vast array of TVs, laptops, smartphones, appliances, and other tech gadgets.

3. Walmart: Walmart goes out as always for Cyber Monday with deals on more than just electronics. You will find highly competitive prices on electronics, clothing, home goods, toys, and more.

4. Target: Target is popular among Cyber Monday shoppers with a blend of electronics, clothing, home goods, beauty products, and other items at highly discounted prices.

5. Macy’s: Macy’s will have deals on clothes, home goods, beauty, and other items.

6. Kohl’s: Like Macy’s Kohl’s will have a diverse selection of home goods, apparel, shoes, and beauty products. Plus, they offer cash rewards so you can redeem them for more later.

7. Staples: Staples is another favorite for Cyber Monday deals on electronics, office supplies, furniture, and more. 

8. eBay: Naturally, eBay isn’t to be outdone as they also have tons of deals on electronics, collectibles, clothes, and more for Cyber Monday.

9. Newegg: Newegg is a Cyber Monday tech shopper’s haven. You will find an elaborate selection of all things electronics and computers deeply discounted.

10. Etsy: Etsy will be having Cyber Monday sales across sellers and items. You can choose from homemade apparel, home decor, digital items, personalized items, and other unique gifts at discounted prices. 

3. What Are Some Global Online Retailers with Cyber Monday Sales?

Cyber Monday 219

Here’s a quick list of what’s happening with global online retailers this Cyber Monday:

  • Amazon (of course)
  • AliExpress
  • Alibaba
  • Wish
  • JD.com
  • Flipkart
  • MercadoLibre
  • eBay
  • Etsy
  • Newegg

Notice that some of these were already mentioned, but global is the context.

Conclusion

This data from 2021 and 2022 relates to 2024 in that what people buy pretty much remains the same across Cyber Monday sales.

You can expect to see plentiful electronics with deep discounts as well as clothing, accessories, toys, appliances, etc. 

I hope you feel more enlightened after reading these Cyber Monday statistics.

Sources

Queue-itDigital Commerce 360TechReport
DemandSageNRFExploding Topics
TechopediaInsider IntelligenceStatista

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Written by Jason Wise

Hello! I’m the editor at EarthWeb, with a particular interest in business and technology topics, including social media, privacy, and cryptocurrency. As an experienced editor and researcher, I have a passion for exploring the latest trends and innovations in these fields and sharing my insights with our readers. I also enjoy testing and reviewing products, and you’ll often find my reviews and recommendations on EarthWeb. With a focus on providing informative and engaging content, I am committed to ensuring that EarthWeb remains a leading source of news and analysis in the tech industry.