Content Marketing Statistics

20+ Compelling Content Marketing Statistics in 2024

Published on: November 10, 2023
Last Updated: November 10, 2023

20+ Compelling Content Marketing Statistics in 2024

Published on: November 10, 2023
Last Updated: November 10, 2023

The contextual marketing approach is one that focuses on the creation and distribution of high-quality content that is pertinent to your audience.

It’s not about directly selling your product or service.

It’s about providing valuable intel to help your audience solve their problems and to achieve their goals.

It’s wise to take the long-term approach to content marketing, which means monitoring, analyzing, tracking, and measuring all content performance. 

Let’s discuss some of the top content marketing statistics.

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Key Statistics 

  • 91% of professional marketers found success through content marketing.
  • 52% of technology content marketers have been “extremely successful”.
  • 44% of content marketers said improving their content resulted in success.
  • 62% of the most successful B2B content marketers use a documented strategy.
  • 88% of content marketers report meeting their marketing goals.
  • 86% of businesses use video in their content marketing strategy.
  • 33% of marketers leverage blog posts and articles content.
  • 73% of content marketers report success from using case studies.
  • One out of every four marketers leverage influencer marketing.
  • 73% of content marketers say that they use organic social media for content marketing.

Top Content Marketing Statistics in 2024 

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1. 91% of Professional Marketers Found Success Through Content Marketing.

According to a Semrush 2021 survey, 91% of professional marketers reported that they found success with their content marketing.

This means that most marketers are experiencing success through their own marketing strategies.

We can surmise that these marketers are implementing content marketing best practices that result in success.

(Search Engine Journal)

2. 52% of Technology Content Marketers Have Been “Extremely Successful”.

Findings from a 2020 study by the Content Marketing Institute revealed that 52% of technology content marketers have been “extremely successful” in their efforts.

Another 27% from this study showed that they were “very successful” in their content marketing efforts and 7% said they were “moderately successful”.

Furthermore, 14% reported they were “minimally successful”. 


3. 44% of Content Marketers Said Improving Their Content Resulted in Success.

In a 2023 Semrush study, 44% of content marketers reported success from improving the quality and value of their content.

Another 42% said that by updating their existing content, they saw a rise in their marketing value.

Also, 40% said that by creating more video and visual-centric content they enhanced their content marketing game.

(Semrush Blog)

4. 62% of The Most Successful B2B Content Marketers Use a Documented Strategy.

In the 2022 CMI B2B Content Marketing Insights 2022 report, 62% of the “Most Successful” B2B content marketers use a documented content strategy.

The overall response for having a documented strategy was 40% among B2B marketers and only 11% said they were the “Least Successful” in the same category.

It pays to have a documented content strategy.

(CMI B2B Content Marketing Insights 2022)

5. 88% of Content Marketers Report Meeting Their Marketing Goals.

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According to the CMI 2021 report, 88% of content marketers reported that they achieved their marketing goals.

It’s essential that you set realistic goals and objectives when creating a content marketing plan.

Achieving their goals in this instance meant that they increased their brand awareness, built solid credibility, and gained trust via their content marketing. 


6. 86% of Businesses Use Video in Their Content Marketing Strategy.

It’s safe to assume that most businesses and brands today use video as a marketing tool.

We see it on social media and in their advertising every day.

According to statistics, 86% of businesses use video marketing as part of their content marketing strategy.

Looking back to 2016, only 61% of businesses reported using video content.

That’s solid growth over 7 years.


7. 33% of Marketers Leverage Blog Posts and Articles Content.

According to HubSpot, 33% of marketers leverage blog posts and articles in their content marketing.

However, 50% use videos, 47% use images, and 30% leverage audio or podcast media in their content marketing.

This is what media format looks like in the world of content marketing today.


8. 73% of Content Marketers Report Success from Using Case Studies.

More data coming from CMI’s report shows that 73% of successful content marketers utilize case studies in their marketing efforts.

The idea behind case studies is to tell your story of success and let it be your testimony of how your peers benefited from your products, services, and other business solutions.

In other words, case studies provide social proof.


9. One out Of Every Four Marketers Leverage Influencer Marketing.

According to data, 25% of marketers (1 of 4) outsource their content marketing to influencers.

Influencer marketing can be an excellent investment in your content strategy.

They know that 72% of Millennials and Gen Zers follow influencers on social media platforms.

Therefore, they take advantage of that knowledge.

(HubSpot Blog)

10. 73% of Content Marketers Say that They Use Organic Social Media for Content Marketing.

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In case you wondered if content marketers use social media channels for content promotion. They do.

In fact, 73% of content marketers report that they use organic social media outlets to get exposure to their content, build their brand, and get engagements.

(Semrush Blog)

11. Over Half of Content Marketers Use Email Marketing in Their Strategy.

The second most used kind of content that marketing professionals use today is email marketing.

While there are naysayers that claim email marketing is a dying marketing method, nothing could be farther from true.

In fact, email marketing is still so successful that 53% of content marketers use it in their marketing strategy.

It’s second to social media. 

(Semrush Blog)

12. 51% of Content Marketers Pay for Social Ads.

After social media and email marketing, social media ads are the next form of content marketers use to amplify their efforts.

One survey revealed that social advertising is one of the top channels with the highest impact among marketing professionals after organic social media and email.

(Semrush Blog)

13. 70% of Marketers Invest in Content Marketing.

As of 2020, HubSpot reported that 70% of marketers actively invest in content marketing of some type.

As we have seen in the former statistics, not all types of content used for marketing are equal.

They are investing more in video, influencer, and other aforementioned marketing mediums. 


14. 78% of Marketing Professionals Say that Content Marketing Has Successfully Built a Loyal Customer Base.

One of the main goals of content marketing is to build a loyal customer base.

According to the CMI report, 78% of marketing professionals say they have found success for building a loyal customer base using content marketing.

This is an excellent testament to the efficacy of content marketing.

(CMI B2B Content Marketing Insights 2022)

15. 69% of Businesses Intend to Expand Their Content Marketing Budgets for 2023.

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Based on what we have learned thus far, it’s likely that 69% of businesses that planned to increase their content marketing budgets in 2023 have done so.

According to the data, 28% said they would implement a medium increase (11% to 25%) and 25% said they would deploy a small increase (10% or less).

Another 21% said they would maintain their current budget and 16% said they would largely increase their budget by over 25%.

Only 3% said they would decrease their content marketing budgets.

(Semrush Blog)

16. Interactive Content Gets 94% Higher View Counts that Static Content.

Interactive content usually equals engagement, so it’s no surprise that interactive content enjoys 94% higher views than conventional static content.

This data shows you that interactive content can give you an edge over your competitors.

Interactive content includes polls, quizzes, forms, surveys, assessments, chatbots, etc. 


17. 38% of Content Marketers Cited Sales Generation as Their Top Goal.

You might think that all marketers consider generating sales a top priority, but only 38% of content marketers cited sales as their top goal.

When you’re investing more time, effort, and/or money in content marketing, your focus should be on building your customer base that will result in higher and better sales.

Should generating sales be one of your goals? Absolutely, but remember your audience and your prospects.

(HubSpot Blog)

18. 88% of People Report that They Have Bought Something After Watching a Brand’s Video.

This statistic tells us that people engage and respond to video content.

In fact, 88% say that they have felt compelled to buy something after watching a brand’s video content.

This is significant data that you can’t ignore when you’re in marketing.

Obviously, video is a huge driver for making sales.

Also, 78% of people watched a video and were compelled to download an app or PC software program.

It’s not just about physical products.


19. 21% of Businesses Spend at Least 50% of Their Marketing Budget on Content.

It’s important to know how organizations are spending their marketing budget.

This data tells use that 21% of businesses spend at least half of their marketing budget on content.

Another 33% said their success with content marketing prompted them to spend over 50% of their marketing budget on content.

Moreover, 20% of organizations allotted $3,000 to $5,000 per month for content marketing.


20. Content Consumers Remember Visual Content 65% Better than Textual Content.

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Would it surprise you to know that people recall visual content 65% better than reading textual content?

Images, graphics, photos, videos, infographics, and other visual content is said to be retained better than articles, blog posts, and other written content.

Written content is said to be retained at 10% for up to three days after reading it.

While visual content is better for retention, the written word still packs a punch, so don’t neglect to use it.



What Is Content Marketing?

Content marketing involves a strategic approach that is focused on creating and distributing high-quality, relevant, valuable, and consistent content that will appeal to, attract, and retain your target audience and drive customer action.

What Are Some Benefits of Content Marketing?

Here are some of the benefits of content marketing:

• Increased brand awareness
• Lead generation
• Lead nurturing
• Closing deals and sales
• Boost customer engagements
• Improve customer loyalty
• Drive organic traffic to your site
• Establish yourself as an authority and leader in your industry and niche

What Types of Content Marketing Can You Create?

Here are different types of content you can create for content marketing campaigns:

• Blog posts
• Articles
• eBooks
• White papers
• Case studies
• Infographics
• Videos
• Podcasts
• Social media posts
• Email newsletters

How Do You Create a Content Marketing Strategy?

The basic steps to creating a content strategy include:

• Identify your target audience
• Set realistic goals
• Decide what types of content you plan to use

Once you have all this together, you can begin to develop a plan of action for the creation and distribution of your original, unique, and quality content. 

Remember to monitor and measure your content’s performance and success since this is how you know what works and what doesn’t. 

Then, make the appropriate changes to update and boost your content game.

How Often Should You Publish Content?

Things that impact how often you need to publish content include your industry, your target audience, and your resources. 

Generally, the recommendation for publishing content is at least once a week. 

Be consistent and dependable because it won’t take long for your audience to expect to see your wonderful content.

How Do You Measure the Performance and Success of Your Content Marketing Strategy?

Here are the basics metrics by which you should measure your content’s success:

• Website traffic
• Lead generation
• Social media engagement
• Search engine ranking
• Brand awareness

Be patient with yourself and your content because this is a long-term commitment that requires putting in the effort now and later.

It can take months to years to see any significant results.

Positive results occur when you use quality, relevant, engaging, and consistent content.


Today we have learned that content marketing is a significant part of the brand and business world.

We also understand the importance of content marketing and the media formats that should be used.

Do you use video for content marketing? If not, you should.

While you still need blog posts and articles, videos and other visual content should be included in your marketing strategy. 

We hope these content marketing statistics have shown you the way of content marketing.

May you enjoy much success.

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Written by Jason Wise

Hello! I’m the editor at EarthWeb, with a particular interest in business and technology topics, including social media, privacy, and cryptocurrency. As an experienced editor and researcher, I have a passion for exploring the latest trends and innovations in these fields and sharing my insights with our readers. I also enjoy testing and reviewing products, and you’ll often find my reviews and recommendations on EarthWeb. With a focus on providing informative and engaging content, I am committed to ensuring that EarthWeb remains a leading source of news and analysis in the tech industry.