How Many People Use Apple Pay

How Many People Use Apple Pay in 2024? (U.S. & Worldwide)

Published on: July 5, 2023
Last Updated: July 5, 2023

How Many People Use Apple Pay in 2024? (U.S. & Worldwide)

Published on: July 5, 2023
Last Updated: July 5, 2023

Quick Answer 🔍

How many people use Apple Pay in 2024?

Apple Pay has 507 million users worldwide, with 45.4 million users coming from the United States.

If you aren’t familiar with Apple Pay, this system allows you to pay for things online and offline using your credit cards, debit cards, or prepaid cards.

You must add the cards you use to the app, for convenient and fast access. You do have to attach at least one payment method to Apple Pay to use it.

Once you have Apple Pay setup on your Apple or iOS mobile device, you can skip those long lines and pay ahead with a simple glance or touch.

The devices upon which you can access and use Apple Pay include the Safari browser, iPad, iPhone, or Mac systems.

Before we move on to discuss how many people use Apple Pay, you should know that the following figures regarding Apple Pay are estimates due to Apple’s ban regarding sharing its users’ information and figures.

How Many People Use Apple Pay in 2024?

Apple Pay

The most recent data reveals that Apple’s global registered user base is estimated to be 507 million strong. 

In the United States, Apple Pay has roughly 45.4 million users. 

In 2020 alone, Apple Pay experienced 66 million new users.

Also, this payment system made up 92% of all mobile debit wallets in 2020 in the United States.

Its market share in the United States is 43.9%. In 2021, in the United Kingdom, six out of every ten people used Apple Pay for point-of-sale (PoS) transactions. 

Where Is Apple Pay Accepted as A Payment Option?

According to Apple Pay’s website, more than 85% of American retailers accept this form of contactless payment.

It’s accepted in vending machines, grocery stores, taxi cabs, subway stations, and other offline and online venues. 

Apple Pay is accepted in over a million gas stations, restaurants, grocery stores, and retail stores.

A few of these partners include Costco, CVS, Best Buy, Dunkin Donuts, McDonald’s, Staples, Whole Foods, Walgreens, etc. 

Besides retail venues, Apple Pay is also accepted in several universities, ATMs, ball parks, and nonprofits.

Let’s not forget about the 275 transit systems that support Apple Pay, including China. 

Who Uses Apple Pay?

Let’s look at some demographics regarding Apple Pay usage.

Apple Pay is available in Canada, the United States, the Middle East, Latin America, the Caribbean, Europe, Africa, and the Asia-Pacific regions.

In the United States,  Apple Pay made up 92% of all mobile wallet debit transactions in 2020. 

In 2021, Apple Pay transactions made up 63% of users who used it at least once in restaurants or stores. 

Other than people who own iPhones and iOS or Apple devices, we found little to no demographic data.

One 2021 survey revealed that only 6% of iPhone users in the United States used their Apple Pay in stores even though the feature is available. 

What Are the Latest Apple Pay Updates?

According to Insider Intelligence, in 2021, Apple Pay expanded into nine new markets, including Mexico, Israel, and Columbia.

Also, Apple Pay released their Apple Family Card, which is an extension of their Goldman Sachs Apple Card, which allows users to add up to five family members to the account.

Furthermore, Apple added some new wallet features like the university ID program that allows students to add their student ID to their wallet.

Also, in the United States and Canada, they added health insurance card support. 

What Does the Future Hold for Apple Pay?

Moreover, Apple is making big plans for 2022 and beyond. The addition of wallet support for driver’s licenses and State IDs may be in development as you read this.

Apple has already implemented their buy now, pay later program (BNPL). 

While speculation about a decline in Apple Pay usage is expected for 2023, the number of U.S. users is expected to climb to 47.2 million just this year (2022).

By 2025, the forecasts show an increase to 54.5 million Apple Pay users. 

What Is Apple Pay’s Annual Revenue?

Apple Pay

Let’s face it, Apple isn’t very forthcoming with their numbers and figures because they strive to protect their customers, so we have some estimates.

Keep in mind that Apple Pay is only one of Apple’s products and services that earns revenue for the company.

That said, it’s estimated that Apple Pay alone accumulates over $1 billion annually in fees alone. Apple itself is close to $20 billion in revenue for comparison.

Apple Pay earns revenue solely through a small fraction of each transaction that goes through it.

We don’t know what the future brings for the future of how they earn revenue, but this department of Apple is helping boost the company’s value.

We didn’t find Apple Pay’s specific valuation, but Apple’s quarterly report shows revenues for the second quarter of 2022 of 497.3 billion, which is 9% higher than 2021.

Remember, Apple Pay accounts for just a small piece of that. 


If you’re an Apple Pay user, you know how convenient this app can be, whether you’re out shopping or eating at a restaurant, or online shopping.

If you use Apple devices, you should set up Apple Pay to enjoy all the benefits that the app provides for transferring money and making purchases. 

If you use Apple Pay, what do you use it for the most?

If you don’t use it, do you know someone who does?

Do you ever notice where it’s accepted? 

Now that you have read this article about Apple Pay, its users, and other information, you should be more aware of what it offers, and how it’s expanding.

So, besides learning some Apple Pay user statistics in 2024, you have some bonus data for your information. 


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Written by Kelly Indah

I’m a statistics researcher here at EarthWeb with a special interest in privacy, tech, diversity, equality and human rights. I have a master’s degree in Computer Science and I have my Certified Information Systems Security Professional (CISSP) certification.