Quick Answer 🔍How many people use Amazon Prime in 2023?
Amazon Prime has over 200 million users globally.
Launched in 2005, Amazon Prime is a paid membership program from Amazon. It provides additional services to its users that would’ve otherwise been unavailable to other Amazon customers.
Back in 2005, when it was launched, it only used to provide free two-day shipping. Well, it has gained customer attraction, but in a limited way.
However, after 2011, it had some really rapid growth.
How many people use Amazon Prime in 2023?
Well, in April 2021, Amazon reported that its Prime version has over 200 million members in 22 different countries.
Also of note, is that Amazon Prime is not limited to free two-day delivery service anymore. It now includes streaming videos, music, e-books, gaming, and shopping services.
Sounds interesting, right?
In this write-up, I’m going to discuss some of the latest Amazon Prime statistics in 2023.
Key Amazon Prime Statistics 2023
- Over 200 million people globally have an Amazon Prime subscription
- Amazon prime video has more than 175 million users
- Young adults are the most prominent users of Amazon prime
- There are over 157.4 million Amazon Prime users in the United States alone
- 72% of the United States residents get same or next day delivery from Amazon Prime
- Amazon Prime Day sales amounted to 11.19 billion US dollars in 2021
- Around 25.21 billion US dollars is generated yearly from membership services
- On average, Prime subscribers spent 1,400 dollars per year
- Nine out of ten people get Amazon Prime subscription because of its free shipping facility
- Amazon Prime is available in 22 countries
Amazon Prime Users Statistics 2023
1. Over 200 Million People Globally Have an Amazon Prime Subscription
|Date||Amazon Prime Users|
|2018, Quarter 1||100 million|
|2019, Quarter 4||150 million|
|2021, Quarter 1||200 million|
As per the Amazon Prime statistics available in 2023, the number of Amazon Prime users worldwide increased from 99.7 million in 2018 to 148.6 million in 2020. That’s a huge growth over a two-year time period.
Moreover, by the spring of 2021, it will accomplish the 200 million milestones. That means it had succeeded in gaining over 50 million subscribers within just a few months.
Although Amazon prime offers some really good services, the free faster shipping is the primary reason why it is so popular across the world.
Unfortunately, all the features of Amazon Prime are not available in all markets. Having said so, it would’ve been more popular if all its features were available in all corners of the world.
2. Amazon Prime Video Has More than 175 Million Users
Amazon’s CEO Jeff Bezos claimed that Amazon prime video has over 175 million users as of April 2021.
That’s not it; the streaming hours of Amazon Prime video were up by 70% compared to the previous year.
Since Prime Video’s movies and television shows are available to all Amazon Prime members, a very high percentage of them took the benefits of its associated video streaming service.
As per the data of 2020, Amazon had spent 11 billion US dollars on movies, tv shows, and music for the platform only in the year 2020.
It includes production and licensing costs connected to music and video offered to prime subscribers, together with expenses associated with digital subscriptions and content that Amazon sells or rents.
It’s worth mentioning that many subscribers use a VPN for Amazon Prime Video to access content that is geo-restricted.
3. Young Adults Are the Most Prominent Users of Amazon Prime
Although the adaptation rates of Amazon prime among the older generation internet users have been increasing since the very beginning of the COVID-19 pandemic, young adults are still the most prominent Prime users.
According to the latest statistics, around 81% of the US internet users aged between 18 and 34 years have Amazon Prime’s membership.
For prime users aged 35 to 54 years, its penetration rate is 68%, while 60% of people above 55 years use Prime.
When the data from June 2019 and April 2020 are compared, we can clearly see that Amazon Prime’s user base hit the roof.
Interestingly, the growth rate during that period for both the youngest and the oldest prime users is 11%. However, talking about the middle-aged category, it only showed a growth of 5%.
Amazon Prime Statistics on United States Users 2023
4. There Are 157.4 Million Amazon Prime Users in The United States
|Year||Amazon Prime Users|
The popularity of Amazon Prime is constantly growing across the United States. When we study the number of Prime users in the US, it shows steady growth.
As of December 2019, there were around 112 million US Prime members, higher than 95 million in June 2018.
Moreover, there were 142.5 million Prime subscribers across the US in 2020. In fact, out of 200 million Amazon Prime members worldwide, 148.6 million are from the United States alone.
Some recent surveys reflect that around 91% of the American Amazon Prime subscribers belonged to Prime for at least two years. This shows how loyal their user base is.
5. 72% of The United States Residents Get Same or Next Day Delivery from Amazon Prime
In 2019, Amazon declared that it would lower its Prime two-day delivery to one day or a couple of hours after placing an order.
Amazon Prime subscription statistics prove that the company has successfully kept its promise.
All the credits to the global pandemic, more people throughout the world got the membership of Amazon Prime.
The delivery issue that has hit the e-commerce businesses in 2020 also influenced many shoppers to become Prime members so that they get a priority when it comes to shipping.
As of 2020, around 72% of Americans get same-day or next-day shipping from Amazon Prime.
Also, coming to the Holiday seasons in the United States, 62% wanted standard delivery in 2019, while the percentage rises to 73% in 2020.
Other Amazon Prime Statistics 2023
6. Amazon Prime Day Sales Amounted to 11.19 Billion Us Dollars in 2021
|Year||Gross Sale on Amazon Prime Day|
Amazon Prime Day is an annual deal event exclusively available to its Prime members. As per the reports, Amazon’s seventh annual Prime Day was a big hit, with around a 7.7% jump in sales at the same retail event in 2020.
However, compared to previous Prime Days, a moderated growth was witnessed in 2021.
Amazon’s global sales reached 11.19 billion US dollars over the two days covering 21 and 22 June 2021, up from 10.39 billion dollars during the same event in 2020.
Due to the global pandemic last year, the Prime Day sale shifted from its usual midsummer slot to mid-October.
According to Amazon, over 250 million items were purchased worldwide during Prime Day 2021.
The best-selling categories included Keurig K-Slim Coffee Maker, Crest 3D White Professional Effects Whitestrips, iRobot Roomba 692 Robot Vacuum, and Apple Cider Vinegar Gummy Vitamins by Goli Nutrition.
However, the most commonly sold Amazon device during Prime Day 2021 was Fire TV Stick 4K.
Furthermore, around 62% of the total Prime Day sales revenue came from the United States, while the remaining 38% derived from international markets in 2021.
Black Friday is another prominent day for sales on Amazon.
7. Around 25.21 Billion Us Dollars Is Generated Yearly from Membership Services
|Year||Annual Net Sale of Subscription service|
Although Amazon never discloses the amount of revenue generated from Prime, it does reveal the net sales of all its membership services.
The subscription services include Prime-related membership fees, audiobooks, digital video, e-books, digital music, and other membership services (excluding AWS).
As of Amazon Prime statistics from 2019, Amazon earned a revenue of 19.21 billion US dollars from subscription services, up from 14.17 billion dollars in 2018.
Furthermore, it generated a revenue of 25.21 billion US dollars as of 2020 from the same.
8. On An Average, Prime Subscribers Spent 1,400 Dollars per Year
The Amazon Prime membership has many perks compared to the non-Prime subscription. Prime subscribers get free shipping, fast delivery, video and music streaming, and much more.
And that’s the main reason why statistics show that an average Prime member spends around 1,400 dollars per year, while the non-Prime subscriber spends 600 dollars.
With all the benefits that come with the Amazon Prime membership, it’s not at all surprising that Prime members spend more than double as much as non-Amazon Prime subscribers.
9. Nine out Of Ten People Get Amazon Prime Subscription Because of Its Free Shipping Facility
One of the leading benefits of Amazon Prime membership is the two-day free delivery across the United States.
It’s probably the most prominent motivation for customers.
Survey statistics show that 88% of online shoppers like to purchase something on Amazon because of free shipping.
Moreover, 60% of Amazon users say that they purchase from Amazon because they find it the most innovative retailer.
10. Amazon Prime is available in 22 countries
|Country||Amazon Prime Launch Year|
|Japan, UK, Germany||2007|
Last on the unique Amazon Prime Statistics list is where the Prime membership is available.
As of October 2021, Amazon Prime subscriptions are available in 22 countries.
These countries are Italy, Japan, the United States, India, France, Germany, Canada, China, Luxembourg, Mexico, the United Kingdom, Saudi Arabia, Singapore, Austria, Australia, the Netherlands, Poland, Belgium, Brazil, Spain, Turkey, and Sweden.
Amazon Prime subscription is also available in other locations.
Still, due to differing customs, shipping costs, import restrictions, and broadcasting rights, and copyright issues, the perks of membership in such locations are highly restricted.
Amazon Prime is beyond just a speedy shipping facility from Amazon. It’s a membership service that provides users access to various Amazon perks.
With Prime membership, you can watch unlimited movies, tv shows, videos, music, get a priority shipping facility, and many more.
From the various Amazon Prime statistics for 2023 provided, it’s absolutely clear that Amazon Prime is very popular worldwide, especially in the United States.
The Prime membership is available across 22 different countries, and most of the members fall within the age group of 18 to 34 years.
Moreover, an average Prime user spends around 1,400 US dollars each year.
That’s all for now; if you know any more such remarkable Amazon Prime statistics, feel free to share with us.