Social media is one of the biggest marketing strategies out there, and with so many versatile platforms to reach new users, there’s no reason why it shouldn’t be. If you consider Facebook, YouTube, and Instagram alone, you’ll have the potential to reach billions of people.
It’s true that many users of social media have multiple accounts, so some of those may be repeat users, but that’s okay— having a solid cross-platform presence is really important in solidifying your brand reputation and reaching more users through awesome and unique content.
The ultimate goal is to see bigger and better business results through conversion and ROI, but in order to do that, you need to make sure your content is reaching the right people. You need followers to see those big business results, and building your following can take time.
Many people don’t want to wait, or don’t have the time to wait, to gain more followers across their social media platforms. For this reason, many companies are emerging that claim to offer all you need and more to be a social media superstar.
While there are some companies that actually offer viable results, there are many out there looking to line their pockets with little concern for how their services can affect real people trying to build something on social media.
We’re going to take a look at a potential social media growth company, Zeru, and decide whether or not they’re a reliable source for social media growth. Let’s take a look!
How Does Zeru Work?
Zeru review is, in essence, a company that offers packages of followers and engagement for a variety of social media networks. The social media platforms that you can buy for on Zeru include Instagram, Facebook, YouTube, and Twitter.
While this may sound awesome, it gives us pause. Instagram and Facebook are especially wary of the way that third party apps and companies engage with their platforms, so it’s unlikely that the services Zeru provide are actually going to be delivered as quoted.
Both Instagram and Facebook have implemented strict policies against buying fake followers and using Instagram automation, so the idea of delivering likes, views, comments, and followers is pretty unrealistic these days.
Even when we consider YouTube and Twitter, if you buy bulk packages for these platforms, they’ve got to be real and active if you want to see any results. The thing about Zeru is that they’re not a very established service, and they don’t have the access to real follower networks that could actually provide these results.
It’s a big problem that Zeru claims these activities don’t go against the guidelines of Facebook, Instagram, YouTube, or Twitter, because they definitely do. Their information is misleading and they seem to just tell people what they want to hear.
Zeru says all you have to do is choose a package, enter our details, and watch your accounts grow. Sounds too good to be true, and if that’s really the case, why isn’t everyone using the service?
Let’s see what Zeru has to say about their follower and engagement quality.
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When you try to buy Instagram followers, for example, the only thing it says about what you’re actually buying is “highest quality.” What does that even mean? It is just an easy way for these types of companies to allow you to decide what they’re selling you.
When you hear “high quality” in relation to Instagram followers, perhaps you think of real, active Instagram followers that will actually engage with your content and potentially share it, or even buy something. We’re certain that this is not the definition that Zeru has of high quality.
The same thing appears for all other packages, no matter if it’s engagements or followers. There is no specific information of what you’ll receive when you buy comments, which is especially alarming because everyone on your profile can see these.
If you buy a bunch of comments from Zeru and they deliver whatever “highest quality” is, you’re putting your profile at risk for a loss of credibility. Your reputation can be seriously harmed by these types of fake engagements.
Overall, there is nothing about Zeru that indicates their followers or engagements are real, and thus, they are a waste of your time and money. Let’s talk for a quick minute about why follower quality is important.
Why Follower Quality Matters
We say “followers,” but really we mean all engagements on social media. Follower quality is vital because if you don’t have real followers that are targeted to your niche and actually care about your content, you can kiss your business results goodbye.
Fake, bot, and inactive accounts don’t do anything beneficial for you. In the past, perhaps they may cause people to think that you’re popular, but nowadays users on the platform can easily see when you have purchased followers and engagements, which actually leads to a drop in your reputation.
Not only that, fake comments or views really don’t help your account. In addition, when Instagram, Facebook, and other platforms identify a user as a bot or as a fake or inactive profile, they remove them.
If you buy from Zeru, you’re not going to see any real results, and you’ll likely see these followers and engagements disappear pretty soon after you bought them.
Pricing and Support
The good thing about Zeru is that they don’t request your password; this is not necessary for a service like Zeru, so the fact that they don’t ask you for it is probably the most honest thing about the service.
In terms of pricing, they use a very common pricing tactic: they list a price that appears to be a “great deal” with the supposed real price right below it. This is just a tactic that makes you think you’re getting a special offer when really that’s probably more than other similar services would charge.
They claim to have “fast delivery,” whatever that means, and they also say they have fast support. The overgeneralizing of Zeru shows that they are simply trying to appeal to buzzwords and what they think people want to hear so that they’ll be convinced to buy.
In the end, it doesn’t matter what price Zeru offers for their packages— these packages are not going to provide your account with anything beneficial; you may see a quick increase, but this will deliver no business results and the engagements or followers won’t stay on your account.
All in all, when you purchase something to help you with your social media growth, you want something that fortifies your long-term strategy and can provide you with something valuable that brings you more natural reach and organic results.
Zeru won’t be able to do this with what they offer, and while we wish that their service could actually help you to reach your business marketing goals through social media, the only thing that they’ll deliver is, ultimately, disappointment.