Nowadays most children want to be YouTubers when they grow up. Their aspiration is not surprising when you look at the stats. YouTube has been around for just over 15 years at this point, and in that time, it has managed to amass more than 2 billion active users every month.
These users watch billions of hours of video every day.
As a result of this video streaming service, there is an entirely new class of social media celebrity, YouTube influencers, otherwise known as YouTubers.
Not only are YouTubers popular when it comes to conventional celebrities, but they are seen as powerful and influential icons, and almost 50% of millennials have been encouraged and felt inspired by their most-watched YouTubers to personally change something about their lives.
The influence that YouTube has on millennials and even younger generations is undeniable.
4/10 millennials say that they believe that their most-watched YouTubers get them better than their friends and family.
Also, becoming a YouTuber is now one of the most popular career choices for children. 75% of children between the ages of 6 and 17 say that they want to become YouTubers.
This is 3/4 of Generation Z and millennials that were surveyed, saying YouTube is their most desired career.
34.2%, or one in three, aspire to be a YouTuber, and 18.1% aspire to be a vlogger or blogger, while 16% and 15.7% would like to be a pop star or a movie star, and only 6.4% would want to be a lawyer.
The study distinguishes between a blogger, a YouTuber, and a vlogger, but all three can be categorized under the umbrella of social media influencers, which means that more than 50% of millennials and generation Z are determined to create content on social media and get paid for it.
Why Children want to be YouTubers
Back in 2017, the list of top ten YouTubers earned more than $70 million between them, but what’s interesting when it comes to aspiring YouTubers is that money is not even the first priority or motivation for becoming one. In fact, money is the fourth reason why children want to be YouTubers.
The first is creativity, where today’s younger generations are drawn to creating content that supports their passions and creativity.
The second desire is to be famous, and then the third is self-expression, where YouTube lets the younger generation express their creativity.
In 4th place is money, and then lastly, it is people. After this, you’ve got recognition, and then travel.
Does Your Child Want to be a YouTuber?
Google, YouTube’s parent company, is going to continue to publish studies and research on millennial parents and children and how each of these demographics correlate with YouTube.
What’s interesting about YouTube is that it isn’t just kids that want to be on it.
As well as YouTube being fun for entertainment and learning, mums are also using YouTube, as a result of their kids. Do you think your children want to be YouTubers one day?