What is the Average Time Spent on a Website in 2022?

Last Updated: July 20, 2022
Find out what is the average time spent on a website, and an in-depth look at bounce rates and engagement rates.
What is the Average Time Spent on a Website
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Quick Answer 🔍

What is the average time spent on a website in 2022?

Users spend 45 seconds to 54 seconds on a website.

What is the average time spent on a website in 2022?

Although websites have evolved and are now functioning way better than they did distant years ago, the average time spent on a website declines fast.

The availability of thousands of other sites which could provide a better solution for a user’s dilemma is the main culprit behind the change in consumer behavior.

Users are increasingly losing patience with poor loading times, bad content, and unorganized website structures.

Similarly, the device used for visiting a page is also a crucial factor in whether someone will stay longer or leave after a matter of seconds.

We will dig deep to answer today’s question: what is the average time spent on a website in 2022? Let’s find out!

What is the Average Time Spent on a Website in 2022

The answer to the question “What is the average time spent on a website in 2022?” depends on many factors.

It varies depending on the industry a website belongs to, what device a user is using when accessing the site, and many other factors.

But the industry average shows that users only spend between 45 seconds to 54 seconds on site.

This is less than a minute of browsing, and the numbers could go up or be less than this threshold.

First Impressions are Crucial

First impressions have a huge effect on success, even in the context of visiting a page.

The first few seconds when visiting a site are a crucial determinant as to whether a user will stay or leave upon clicking.

Studies show that users only take 0.05 seconds to form their first impression about a new site they access. In such a span of milliseconds, users are put on a fight or flight response.

Is your website fully optimized for mobile users? It should be as 68.1% of all website visits globally are accessed through smartphones.

Is the theme, aesthetic, and overall content pleasing to users’ eyes? Are there internal links to hold their attention longer?

These are just some of the questions website curators must ask when managing their pages.

Average Time Spent on Websites Per Industry in 2022

How Many Websites Are There

As mentioned, the average time spent on websites depends on the industry the page belongs to. Consumers are more interested in some sectors than others.

Take a look at this list of the world’s leading industries and the average time users spend on each in 2022.

  • B2B Industry – users spend an average time of 82 seconds on the business-to-business sites
  • Travel Industry – users spend an average time of 60 seconds on the travel-related sites
  • Automotive Industry – users spend an average of 59 seconds on automotive sites
  • Financial Services Industry – users spend an average of 54 seconds on financial services sites
  • Beauty Industry – users spend an average of 50 seconds on beauty sites
  • Consumer Electronics Industry – users spend an average of 50 seconds on consumer electronics sites
  • Luxury Industry – users spend an average of 50 seconds on luxury sites
  • Telecommunications Industry – users spend an average of 50 seconds on telco sites
  • Apparel Industry – users spend an average time of 45 seconds on the apparel sites
  • Energy Industry – among all the industries, users spend the shortest time on energy sites at only 44 seconds
  • Grocery Industry – like the energy industry, users on grocery sites only spend 44 seconds which is also the lowest among all industries

What is a Bounce Rate?

We often hear the term “bounce rate” when it comes to measuring a website’s overall performance.

Simply put, it describes a scenario when visitors close the page without taking a supplementary action while on it. 

Whether someone has spent an hour on a site or more, but did not click any internal link, got a questionnaire or form filled out, or a sale was not made, the visit is automatically considered a “bounce.”

A tolerable bounce rate sits between 26% to 40%, anything that exceeds 56% is already considered high.

Meanwhile, blogs have the highest bounce rates of all, with many hitting as high as 90%. This is why SEO optimization and internal linking are encouraged on these types of sites.

How to Make Visitors Stay Longer on a Website?

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Credits: unsplash.com

As a website owner, one must target to increase users’ average time spent on your site to at least two minutes. 

This could be achieved by changing some factors from your current content plan. First, you must ensure that the load time is fast.

Studies show that decreased loading time led to lower bounce rates by nearly 6% product listings section and another 1.9% for the page for product details.

Another way is to follow a simple, readable, but engaging aesthetic.

Fun colors are fun, but too many of them—especially overly striking ones that overpower the content—could turn away potential leads.

SEO’s Impact on Longer Website Visits

Moreover, SEO standards should be observed.

This does not only help your site rank better but gets users highly engaged when the tone of voice is easy to follow, the information is divided into subheadings, and the font is simple but readable.

Lastly, make sure that the site is optimized for any type of device.

This is to ensure that visitors will appreciate the site whichever gadget they use to read your content, thus increasing your engagement rate or the measure of how involved your visitors are with your site.

Engagement Rate of Leading Social Media Sites 

Another measure that website owners have to monitor is engagement rate which is a combination of factors like average time spent on a site, the number of likes, shares, comments, views, and bounce rates.

Here are the engagement rates of leading social media sites in 2021.

  • TikTok – 5.96%
  • Instagram – 0.83%
  • Facebook – 0.13%
  • Twitter – 0.05%

TikTok recorded the highest engagement rate among all social media sites last year at 5.96%.


The average time spent on a website is an important tracker of how well it is performing. A longer visitor stay indicates they have a reason to do so.

It may be because the content is highly engaging, the graphics and photos are aesthetically pleasing, or the internal linking is done strategically.

Whatever the reason behind it, holding someone’s attention to your site often leads to one thing: sales! And this is what almost all websites are aiming to have.

We hope you enjoyed reading this article about what is the average time spent on a website in 2022.


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Written by Jason Wise

Hi! I’m Jason. I tend to gravitate towards business and technology topics, with a deep interest in social media, privacy and crypto. I enjoy testing and reviewing products, so you’ll see a lot of that from me here on EarthWeb.