Travel Statistics

Travel Statistics 2024: Vacation and Tourism Demographics & Trends

Published on: March 13, 2024
Last Updated: March 13, 2024

Travel Statistics 2024: Vacation and Tourism Demographics & Trends

Published on: March 13, 2024
Last Updated: March 13, 2024

Taking short or long trips for adventures can be enjoyable and rejuvenating.

Whether you’re traveling in your local area or abroad you will get the exciting opportunity to learn new things, experience diverse cultures, make some new friends, and meet interesting people.

Do you ever wonder how often people travel? Do Boomers travel more than Millennials?

These questions can be answered with a few United States and global travel statistics we have researched and put together for you.

Resource Contents show

Key Statistics

  • 43% of those who travel all over the world claim they enjoy the experiences more than things.
  • The percentage of consumers who enjoy chat bots is 55%.
  • 9 in 10 travelers use apps to find where they are going when they are traveling to foreign countries.
  • 72% of people who travel believe that people should opt for sustainable traveling methods.
  • Frequent travelers claim they are happy with their overall well-being and physical health.
  • 24% of adults who travel for business don’t check their work emails and text messages when they are vacationing.
  • 74% of millennials report that their budgets are a main factor for travel.
  • 60% of business trips become personal trips.
  • 40.1% of millennials choose their travel destination according to how suitable it is for Instagram.
  • 66% of baby boomers report being influenced by ad content.

Top Travel Statistics in 2024

1. 72% of People Who Travel Believe that People Should Opt for Sustainable Traveling Methods.

Nearly three-quarters of travelers feel that people should be choosing more sustainable options for travel.

For instance, one online travel platform revealed that most people using their site are open to sustainable traveling options. The interest in staying in green hotels is rapidly becoming more popular.

Other statistics show that more travelers are considering different accommodations like glamping or camping over staying in hotels, motels, or inns.

They feel they can reduce their carbon footprint while escaping the daily grind of modern society and technology to relax and get away.

2. 80% of Customers Will Leave a Review when Asked.

Data shows that people who travel are highly likely to leave reviews about their experiences, especially if they are asked to do so. Vacation statistics show that only 22% of travelers left reviews without being asked. 

The travel industry thrives on ratings and reviews, which is why travelers should want to inform their fellow adventurers what’s hot and what’s not.

3. The Percentage of Consumers Who Enjoy Chat Bots Is 55%.

It seems that over half of today’s consumers like to chat using chat bots because they get prompt and fast responses to the basic queries.

Chat bots make an innovative and effective option for the travel industry where multiple inquiries come in every day.

It’s a cost-effective efficient form of technology that works well for travel-related queries.

4. Most Families Would Rather Travel by Plane or Car.

According to data on traveling, 52% of families prefer air and automobile travel because these are the two fastest modes of travel for them.

34% choose air and automobiles based on which one is the most cost-efficient for specific travel destinations.

Vehicles are high on the list for preferred travel methods because there is nothing like a fun road trip with friends. If you’ve never been on a road trip with friends or family, you should give it a try.

5. 23% of Employed People Claim They Don’t Use Their Time Off to Travel.

Most workplaces provide vacation time for their workers. How do these workers choose to spend their vacation time? It seems that around 23% of workers don’t go anywhere for vacation.

They partake in staycations. Several factors are involved in their decisions. It may not be because they don’t want to go anywhere, but they lack the money or some other constraint that prevents it.

84% of workers polled said that travel plays a big role in their time off of work.

6. 60% of Business Trips Become Personal Trips.

Travel facts have shown that over half of business trips wind up transforming into personal trips.

These business trippers have turned into a virtually untapped travel demographics target group for the industry.

7. 9 in 10 Travelers Use Apps to Find Where They Are Going when They Are Traveling to Foreign Countries.

Modern technology has certainly evolved and altered the way people travel. Most travelers today use mobile apps for all their needs when they are vacationing.

They take advantage of social media, dating apps, airline apps, maps, and weather apps.

Statistical travel data confirmed that today’s technology makes things easier for traveling.

This data is supported by 80% of people who travel claiming that they would rather get the required information for themselves. Is that because of the concept of instant gratification?

8. Frequent Travelers Claim They Are Happy with Their Overall Well Being and Physical Health.

This may be related to the travel experience since most people place more value on that over things. People who get away and travel seem to feel better physically and mentally.

In contrast, only 39% of people who aren’t frequent travelers or are homebodies claim they are happy with their health and well being.

It seems travelers are happier with their health than non-travelers.

9. 43% of Those Who Travel All Over the World Claim They Enjoy the Experiences More than Things.

2018 statistics showed that 78% of people prefer the experiences of the trip over what they buy.

While many people undoubtedly buy souvenirs, especially when they travel outside their home country, most place more value on making memories and experiencing what the country has to offer, over material things.

Baby Boomers and Millennials’ Travel Demographics & Statistics


When compared to the travel differences between Millennials and Baby Boomers, you will find a wide generation gap of differences.

This section will address who travels the most and how they make their travel plans. Let’s see what the travel demographics say.

10. Over Half of Baby Boomers Know Where They Want to Travel.

56% of baby boomers have made their travel plans. 40% of millennials have decided where they want to travel, and 35% of Gen Z’ers have their destination in mind.

Also, the latest statistics actually reveal that 6% of millennials and 9% of Gen Z’ers have no idea about where they will travel.

11. 66% of Baby Boomers Report Being Influenced by Ad Content.

Baby boomers seem to be influenced by ad content, but 72% of millennials claim to make their travel destination decisions based on ad content.

90% of Gen Z’ers decide on their travel destinations by the positivity of a brand on social media. 

12. 74% of Millennials Report that Their Budgets Are a Main Factor for Travel.

Millennials named their budget as a main factor for traveling. How does this breakdown into the elements of travel? 27% claimed their budgets went towards accommodations.

20% of their budget was for air travel, and the food budget was at 16%. 

As far as spending on transportation and attractions, they claimed that 11% of their budget was under consideration.

13.  40.1% of millennials choose their travel destination according to how suitable it is for Instagram.

Is this travel destination ‘Instagramable?” This is the question that 40.1% of millennials ask before they plan their trips. 

Not all millennials are so strictly driven by social media. 22.6% of millennials pick their travel destination for their own personal development. How do you choose your travel destinations?

14. According to Polled Millennials, 55% of This Generation Travels for Relaxation. 

Other reasons reported for vacations by millennials include traveling to see family with 50%. 45% said they take family vacations and 34% use their vacations for romantic getaways.

15. 72% of Baby Boomers Prefer a Destination of Exploration and Physical Activity.

Most baby boomers want to remain active and explore other places. This could be because their priorities have changed from work to play.

95% of baby boomers select their excursions by shopping for the best deals. Retirement income is a huge factor in how the retired baby boomers choose their destinations.

16. Over Half of Baby Boomers Who Travel Said that Money Was Their First Consideration for Travel.

Many people dream of traveling the world after retirement, but how many can afford it, or actually follow through?

Baby Boomers’ budgets are slightly different from those of millennials.

Baby boomers spend 29% on accommodations 19% on air travel and food, and 9% on travel factors such as transportation, attractions, and shopping.    

17. 19.19% of Baby Boomers Report Going Outside the Country on Their Last Vacation.

When comparing Baby Boomers and Millennials, this aspect is one that doesn’t have much of a gap in percentages. 19% of millennials say they went outside the country on their last vacation.

18. 48% of Baby Boomers Travel for Relaxation.

Demographic statistics show that baby boomers travel more to see family at 67% than they do for relaxation. 44% report that they travel for sightseeing, which follows closely behind relaxation.

19. 89% of Millennials Said They Prefer to Choose Adventurous Travel Spots.

While 72% of baby boomers wanted to go where they could enjoy being active and explore the outdoors, 89% of millennials claimed the same. So, these two generations have a gap in adventurous travel. 

However, they are close when it comes to finding travel deals with 92% of millennials looking based on the best deal. Remember that 95% of baby boomers travel based on the best deals.

U.S. Travel Statistics and Trends

Travel USA

Travel in and around the United States is one of the big dreams of many in this country, but it’s an expensive undertaking.

If you have ever wondered about where Americans travel or why, these statistics will give you some answers. 

20. 24% of Adults Who Travel for Business Don’t Check Their Work Emails and Text Messages when They Are Vacationing.

This travel fact is interesting. Are Americans so busy that they can’t even take time off from work even when they are on vacation?

Data from 2018 showed that more people at least stayed updated on work while on vacation. 

21. The Average Rate for A Hotel in The United States Is $90.92.

The hotel industry experienced a 27.7% drop in vacancies, likely due to the pandemic, when you compare the average rate for a hotel stay per day of $131.21 in 2019.

22. In 2019, New York Had 14.01 Million Tourists, According to International Travel Facts.

According to 2019 data from International travel statistics, New York was one of the leading vacation destinations in the United States.

23. Statistics Show that Traveling Boosts the US Economy.

Data gathered in 2019 about travel showed that $1.1 trillion was spent on travel in the US. The economic output from this travel is reported to have generated $2.6 trillion.

Another added bonus is that 15.8 million jobs were sustained by the travel industry.

24. In 2019, an Estimated 37.79 Million Americans Traveled Overseas.

These numbers may look high to you, but compared to 2018 when 41.77 million Amercans traveled overseas, it’s lower. 

25. United States Travel Data Shows that 66% of Its Citizens Plan to Spring Vacation Within the States.

Florida seems to be the destination of choice for Americans who plan to take a spring vacation. 38% said they would probably vacation in Florida.

This may or may not account for high school and college spring breakers. 

26. 31% of Survey Respondents Claim They Expected to Travel More in 2020 than 2019.

2019 travel facts showed that less than 50% of Americans thought they would travel more in 2020. This data was probably squelched due to the pandemic.  

27. 41.8 Million Americans Travel Abroad Every Year.

Statistics from 2018 show that 93 million Americans traveled abroad. Of this 93 million, 41.8 million chose air travel. 

About 17.7 million visited Europe, 8.3 million visited the Caribbean, 6.3 million traveled to Asia, and about 3.2 million visited Central America. 

2.4 million Americans went to the Middle East, 2.1 million traveled to South America, 861 thousand went to Oceania, and 423 thousand went to Africa. 

Vacation statistics showed that an estimated 36.9 million Americans traveled to Mexico and 14.3 million visited Canada.

28. in 2017, the Travel and Tourism Industry Accounted for 2.8% of The United States Gdp (gross Domestic Product).

7.8 million people work in the travel and tourism industry.

In 2017, the industry generated about $1.6 trillion, which represents about 32% of all United States service-related exports and 11% total exports.


People who travel often explain their experiences as enriching and fulfilling.

Even though family vacations may have their challenges, families still enjoy vacations.

Otherwise, why would they still go?

When the pandemic hit the world, travel inside and outside of the United States, as well as other countries, was virtually halted.

With few exceptions, people avoided traveling during the pandemic. 

The statistics we gathered for you should give you some idea of the travel and tourism industry, its importance, and the how, why, and where people travel. 

You should gain a lot of insight into vacation and travel from this data, so you can make informed decisions in your future travel plans. 

Bonus: Top Barriers to Travel

Workplace barriers get top billing for travel challenges.

Fear, workload, logistics, kids, pets, security and safety, and travel costs are a few work-related barriers to travel that occur.

  • 61% Fear of seeming replaceable at work
  • 56% Heavy workload prevent taking time off
  • 56% Coverage issues in the workplace
  • 54% Cannot leave or kennel pets
  • 54% Logistic hassles of traveling
  • 54% Security and safety issues
  • 53% Cost of traveling
  • 52% Cannot take or leave kids for travel
  • 52% Fear of routine change 

U.S. Travel data shows that workplace barriers are at the forefront of making travel decisions. In 2020 and 2021 that may have been somewhat overcome by the pandemic. 

However, with employment issues and lack of coverage in the workplace during the Covid crisis, the workplace barriers may have been increased. 

Travel statistics over the next few years may reveal more about the pandemic and workplace barriers related to travel in the United States and abroad.


Euromonitor International Expedia Group Expedia Group Media
Expedia Media Solutions National Travel and Tourism OfficeRegiondo
Select USAStatista 1Statista 2
Statista 3Statista 4Statista 5
Statista 6Statista 7Statista
TechRadarTravel Agent CentralTravelport
TravolutionTripAdvisorU.S. Travel Association 
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Written by Jason Wise

Hello! I’m the editor at EarthWeb, with a particular interest in business and technology topics, including social media, privacy, and cryptocurrency. As an experienced editor and researcher, I have a passion for exploring the latest trends and innovations in these fields and sharing my insights with our readers. I also enjoy testing and reviewing products, and you’ll often find my reviews and recommendations on EarthWeb. With a focus on providing informative and engaging content, I am committed to ensuring that EarthWeb remains a leading source of news and analysis in the tech industry.