Quick Answer 🔍How many people use Tinder in 2023?
Tinder has 75 million monthly active users.
Have you ever thought to yourself, how many people use Tinder?
More than 1500 apps and sites exclusively for dating are available in the Apple App Store and Google Play store.
Even the Covid-19 pandemic hasn’t broken the usage of the Tinder app.
When looking at Tinder statistics, we can see that the dating app has set new records through intelligent marketing techniques and sales campaigns.
The foundation of Tinder was created on a college campus, where youth showed tremendous support for the dating app.
Tinder got free word-of-mouth publicity and referrals from celebrities during its startup years which made the app grow into the top dating app in the world.
Here we have prepared detailed Tinder statistics to guide its growth and influence on the dating industry, and we’ll check out how many people use Tinder in 2023.
Key Tinder Statistics in 2023
- Tinder is available in more than 190 countries.
- 6.44 million downloads were recorded during January 2021.
- 75 million people use Tinder every month.
- 7.8 million of those users are from the U.S.
- 75.8% of Tinder users are male.
- 24.2% of Tinder users are female.
- Only 10.3% of Tinder subscribers have access to Tinder Plus and Tinder Gold.
- 30% of Tinder subscribers are married.
- Tinder users spend an average of 35 minutes per day swiping profiles.
- 85% of Women from India prefer education as the top priority in matchmaking.
- Approximately 60 billion matches were recorded on Tinder.
Detailed Tinder Statistics 2023
1. The Birth of Tinder
Sean Rad was working as a General Manager in Cardify, an app owned by Hatch Labs. Rad presented the idea of Tinder during a hackathon and called the dating app “Matchbox” with a flame logo.
Later, Rad and Joe Munoz created the Matchbox prototype and introduced the application on February 16, 2012. Cardify was abandoned in August 2012, and Matchbox was renamed Tinder, but the logo remained the same.
Tinder was launched in the App Store in September 2012 and was soon expanded in the following years.
2. Tinder Is Available in More than 190 Countries
According to Tinder stats, the USA is the number one country with more than seven million Tinder subscribers, followed by the UK. Tinder is the most reputed dating app in the modern era that has users in almost 197 countries.
3. 6.44 Million Tinder App Downloads Were Recorded During January 2021
Tinder was initially named Matchbox, which was exclusively available for college students.
In 2019, the dating app recorded 3.6 million monthly downloads and claimed it recorded around 300 million total downloads since the launch.
4. How Many People Use Tinder in 2023?
Moving on to the questions of how many people use Tinder in 2023, there are 75 million monthly active Tinder users in the world right now, of which 7.8 million are from the U.S.
5. Tinder Was the First Dating App that Introduced the Swiping Method.
It followed a unique feature: choosing a companion by swiping the user profile towards the right and rejecting the profile by the left swipe.
6. 75.8% of Tinder Users Are Male
Based on Tinder statistics from users in the US, 24.2% of its users are female.
The study was conducted in March 2021.
7. Only 10.3% of Tinder Subscribers Have Access to Tinder Plus and Tinder Gold
Tinder Plus was launched in 2015 to gain more customers to the platform. It had several cool features at an affordable price.
People under 30 can use Tinder Plus by spending $10 per month and $20 for users aged 30 or above. Apart from unlimited right swipes and rewind options, one of the best features of Tinder Plus was “Passport,” where you can change the location to any city in the world.
5.9 million Tinder subscribers have opted for the Tinder Premium version, according to detailed Tinder statistics.
8. 30% of Tinder Subscribers Are Married
One of the most shocking facts about Tinder is that 42% of its users are already in a relationship while using the Tinder app, as found in Tinder statistics.
12% of people are committed to somebody even before installing the app. Most people are unhappy in their relationship and try to find another person more compatible.
Sometimes the committed people use Tinder as a temporary means to find a one-night stand or short-term affairs.
9. 7.8 Million Tinder Monthly Users Are US Citizens
According to Tinder statistics, 12% of people have agreed that they are either committed or married through some dating app in the US. Another fact is 77% of the US Tinder users are male.
According to Pew Research, 57% of the dating app users in the US had a positive experience from the platforms.
10. Tinder Users Spend an Average of 35 Minutes per Day Swiping Profiles
Profile photos are the first attraction in the Tinder app. So there will always be a curiosity to know who comes next after a swipe.
According to some studies, like a video game or social media platform, a Tinder app profile swipe can also become an addiction.
11. 85% of Women from India Prefer Education as The Top Priority in Matchmaking
Most Indian women prefer to end up their relationship in a marriage. According to them, a Tinder date is chosen after careful analysis, in which education is given higher priority over other factors like physical attraction, hobbies, and so on.
A study done by Tinder based on 1500 single Indians revealed that 86% of men swipe right seeing an attractive profile picture, while 85% of women check the educational qualification of the profile before swiping right.
Almost 50 percent of the Indians don’t care about who initiated the date first.
12. Approximately 558 Billion Matches Were Recorded in Tinder
According to Tinder statistics in 2015, Tinder users have swiped almost 1.5 billion Tinder profiles.
Tinder guidelines make sure that the registered user is 18 or above, and if any underaged person is found, they were banned from using Tinder till the age of 18.
During the initial period, Tinder recorded millions of matches in a day. Tinder has introduced a new algorithm that monitors the swiping activity.
If any person or bot tries to swipe the profiles without paying any attention, then such profiles are shadowbanned or pushed to the least interactive zone. In 2014, people swiped more than one billion to achieve around 12 million matches in a day.
Based on the 2021 Tinder statistics arising from the question of how many people use Tinder, it showed that about 75 million people use the Tinder app monthly.
13. 13.6% Tinder Connections Lead to Marriage
In a study conducted on 9,761 people aged 24-35, 44% use the Tinder app to gain confidence, while 22.2% were looking for short-term hookups.
Almost 4% of people said they were looking for a long-term relationship that may end up in marriage.
However, studies show that nearly 13.6% of Tinder connections are converted into marriages.
14. Based on The 2021 Morgan Stanley Stats, Tinder Is Worth $42 Billion
During 2014, multi-industry firm IAC bought more shares of Tinder which resulted in the increase of its value by several billion.
Bank of America Merrill Lynch estimated Tinder at $1.35 billion with $27 per subscriber based on a user count estimated at 50 million.
Around half a million Tinder users have free accounts, and the in-app purchases that Tinder implemented paved the way for the site’s monetization. The 2019 Cheddar statistics valued Tinder app at $10 billion.
15. Tinder Generated $1.4 Billion in Revenue During 2020
The merging occurred in 2017 between Tinder and Match Group; their combined market share grew from $8.34 billion to $44.59 billion based on available Tinder statistics.
The Morgan Stanley valuation in 2021 was based on the 40x EBITDA, just like Bumble(a similar dating app). In 2019, Tinder earned $1.2 billion and $1.4 billion in 2020.
Since 2015 Tinder achieved a 123% CAGR increase as in 2019, generating $1.2 billion in revenue. According to the reports of The Verge,
Tinder made $1.2 billion in 2020, by which Tinder became the source of half of the revenue generated for the Match Group.
16. 40% of Divorced, Widowed, or Single Tinder Users Found Companions During the Covid-19 Pandemic
The Covid-19 pandemic put people inside their homes for a long time. The lockdown restrictions implemented in several cities forced people to stay away from meeting places such as offices, restaurants, fitness centers, malls, etc.
People started using various smartphone applications to stay connected with others during distress.
According to the stats of the Tinder analytics, there was a 19% increase in daily sent messages via the Tinder app, and conversations between users increased by 32% compared to the time before Covid-19.
Jim Lanzone, CEO of Tinder, thinks that the Covid-19 pandemic has completely changed the dynamics of swiping left or right.
According to him, people were interested in video chatting since lockdown restricted them from physical meetings.
And as soon as the first wave of the pandemic was over, people started going out together for hiking dates instead of meeting each other in their homes or restaurants.
17. Average Tinder User Opens the App 11 Times a Day
The curiosity of who swiped me right and who messaged me new creates a tense situation in people’s minds. They are eager to find out what happens next in the Tinder match.
The only way to find out about all of that is by checking the Tinder app more often. According to the studies, people tend to check the Tinder app approximately 11 times or more in a day.
People are worried that if they are late to respond, the other person will move forward to the following profile without waiting for them.
18. Around 3.6 Million Tinder Downloads Are Recorded in A Month
A 12% growth in users during the last quarter of 2020 helped the total Tinder users count cross the 10 million mark.
As per the fourth quarter of 2020, the Tinder app generated a 10% growth compared to the previous year by generating 130 billion downloads across all platforms.
The Android app of Tinder accounted for almost 94 billion downloads as per the statistics of App Annie in 2021. Tinder is the number one ranked dating app in its segment and second among the non-gaming apps.
In January 2021, Tinder recorded 6 million downloads making it the most popular dating app in the world. About 68.9% of Tinder app users in Android devices are active monthly, while only 34% are involved in daily usage.
19. 15% of Tinder Users Have a Post-Graduate Degree
According to the studies, females are more interested in the education qualification of their partner while searching for a perfect profile on Tinder.
So if the profile has a list of charming degrees, then the right swipe probability is high. It is approximated that almost 15% of the Tinder users have a post-graduate degree, and about 16% have a Bachelor’s degree.
20. 63% of Male Tinder Users Message Their Companion Within 5 Minutes
Many men think that finding the perfect partner in Tinder is tiresome work that needs a bit of luck! They are worried that being late to respond to a message can reduce their chances.
Compared to female users, men are more interested in the attractive physical features of the profiles. On the other hand, women like to wait for a moment to respond.
Recent Tinder statistics show that only 18% of women reply to messages in the first five minutes.
21. 6.03 Million Paid Tinder Subscribers in The World
Tinder Plus costs $8.99 for people under 30 and $19.99 for the rest of the users, as found in Tinder statistics. It offers various discounts while purchasing annual or bi-annual subscriptions based on the region.
Tinder Plus offers an ad-free portal where people get unlimited right swipes. The Tinder Passport feature allows people to set a specific area to connect with people from that location.
Along with that, Tinder Plus allows the user to undo the swipe right or left option if the swipe is done by mistake. It offers five super likes a day compared to the free users’ single super-like option.
Tinder Gold was introduced in 2017 with a premium monthly cost of $14.99 for people under age 30 and $29.99 for the rest.
The Gold option comes with all the perks of Tinder Plus and certain additional features. It shows the user details who liked your profile before they showed up. So the user can decide whether to match with them or reject them.
A boost option can increase the profile visibility for the next 30 minutes. The Gold account gets top 10 picks in a day, whereas it is just 1 for Tinder Plus users. Additionally, it provides a free boost every month that costs $7.99 usually.
The most expensive tier in Tinder is the Tinder Platinum plan which comes with a $17.99 per month cost for people under 30 and $39.99 per person above 30.
Tinder Platinum has all the features available in the Tinder Plus and Tinder Gold; along with that, it has certain extra specialties. It allows users to send messages before matching and prioritize your profile over others like a VIP!
Tinder Premium users can check the profiles visited in the past week.
22. Around 10% of People Who Has Access to The Internet in Brazil Uses Tinder
Tinder is used widely throughout the world and is available in 190 countries and 56 languages. According to the surveys, the US has the most Tinder users, followed by the UK.
Brazil comes third in the list, where 10 million people have registered profiles in the dating platform. According to the stats, 1 million matches are made in the Tinder Brazil version a day.
23. 45% of Tinder Users Are Millennials
Age statistics are essential in the dating app business. Around 45% of the Tinder users are aged 25-34, nearly 38% are aged 16-24, and 13 percent come from 35-44. Interestingly, only 1% of people aged 55-64 use the Tinder app.
24. 1.5 Million Tinder Users Go on A Date on Weekends
There is no particular day or time for two people to go out, share a drink and talk about themselves. However, the current trend favors a Sunday evening for the best date night experience.
Friday is considered the worst day for date nights since it’s the beginning of weekends, and most restaurants will be overcrowded with people and their noises.
So unless you are wealthy and can spare top restaurants, always plan and choose a day other than Friday. Another thing is, Fridays are meant to be spent with friends(not a mandatory rule!) with drinks and laughter to ease up the work pressures.
Some people prefer going out for a date on Thursday night since it is almost the weekend and most restaurants will be at “peace.”
25. Tinder Will Cross 400,000 Followers on Instagram by 2023
Tinder followers on Instagram are expected to reach 400K by 2023, as determined by Tinder statistics.
Tinder, the dating app that was once kept hidden by people, is getting recognition as a regular day-to-day app, and Tinder is expecting more Instagram followers in the coming years.
Another fun fact is, after Tinder allowed people to add their Instagram profile to the tinder bio, more women are using it as a clickbait to gain followers to their Instagram account.
“Music connects souls!”
Well, the saying is not different when it comes to Tinder.
According to Tinder statistics, there is an 84% success rate for people to find a match faster if they share their Spotify music playlist on the Tinder Bio.
When Spotify is connected with your Tinder profile, people who visit the profile can tap and listen to your favorite artists. And if they like the song, they may swipe your profile right!
27. 72% of Tinder Apps from Android Devices Are Owned by Men
41.7% of people in the US use Tinder via Android devices.
Based on the Tinder stats from the US in 2020, 28% of the Android Tinder app users are women. Almost 60% of the Tinder users are also men.
28. Approximately 94 Billion Tinder App Downloads Are Recorded in Google Play Store
The most recent Tinder statistics show that it gained more than 10 million users in the next year after it was introduced in Google Play in 2013. People from 197 countries are currently using the Tinder dating app.
According to the stats of 2019, the Badoo dating app comes second on the list with 2.3 million downloads per month. Happn dating app has nearly 1 million users, and OkCupid(another dating app from Match) has almost 779K subscribers.
Based on the recent statistics of App Annie, Tinder has 94 billion downloads from Google Playstore.
29. 77% of Tinder Users Are Okay with Interracial Relationships
According to the 2017 research by Cornell University, dating apps like Tinder create a new social circle where people from all races and ethnicities get to meet each other. Hence, interracial marriage rates are getting improved.
About 17% of the new marriages in the USA during 2015 were interracial marriages. The 2017 Pew research says that 91% of Americans feel optimistic about interracial marriage since they feel that such marriages are goof for a neutral society.
Another survey was conducted by Morar HPI(marketing analytics company) on 4000 people aged between 24-45. About 72 percent of the people who cooperated in the survey said that they think Tinder is the most diverse dating app in the market.
Around 80% of people who attended the study said that they had dated people from different races in their lifetime. Some people who participated in the survey were not using any specific dating apps, and 61% of them are open to interracial relationships.
30. Around 46% on The Tinder Usage Time, Men Swipe Right
Men are interested in physical appearance and hence have more tendency to swipe the profiles right whenever they see a perfect user.
But on the other hand, women are pickier and take more time to evaluate the profile. They check education as the first choice, followed by physical appearance, hobbies, and so on.
31. 2% Drop in Tinder Arpu During 2020
Compared to the direct revenue in 2019, Tinder has achieved 43% more earnings with $1.2 billion in 2020. Most returns come through in-app purchases and advertisements in the free app versions.
Match got a 19 percent growth in 2020 to accumulate a revenue of $2.1 billion. Although Match owns many other dating apps such as OkCupid, Match.com, Hinge, etc., major revenue shares are from the Tinder app.
17% increase recorded in the Operating income compared to the previous year. However, the average revenue per user(ARPU) recorded a 2 percent drop during 2020.
32. 20% of Tinder Users Earn More than $100k in A Year
According to Tinder statistics, about 40% of Tinder users have a yearly income between $70-100K, and 20% earn more than $100K a year.
But in the UK, 15% of Tinder users said they make €48K a year or above. 14% of users get £28-34k yearly, and 7% earn less than £21k.
Now you know some exact Tinder statistics and how many people use Tinder in 2023.
The number of users is only expected to increase, as was seen in recent years.