TikTok and Snapchat stand as two of the most popular platforms for short-form video creation and consumption, having achieved worldwide popularity.
- Compared to Snapchat’s 406 million people, TikTok has a greater number of daily active users with 1 billion people actively using the app every day.
- Snapchat has a greater year-over-year growth of 13.4% compared to TikTok’s 12.7% YoY.
- TikTok users spend seven times more time on the app than Snapchat users.
- Gen Z are the most active users of TikTok and Snapchat.
- Both TikTok and Snapchat have achieved a relatively balanced gender distribution among their user bases.
Top TikTok vs Snapchat Users Statistics in 2024
1. TikTok Has 1 Billion Users Engaging with The App Each Day, Surpassing Snapchat’s 406 Million.
TikTok has emerged as an unstoppable force in the social media world, commanding the attention of an incredible 1 billion users actively using the app every day.
This statistical figure surpasses Snapchat’s 406 million active daily users, firmly establishing TikTok as one of the most popular and used social media apps today.
But How Different and Similar Is TikTok from Snapchat?
While both TikTok and Snapchat are popular platforms for sharing short-form videos, they differ in their content focus, curation methods, and longevity.
TikTok specializes in music-driven videos and algorithmic content recommendations, while Snapchat offers a broader range of formats and ephemeral content.
On the other hand, both platforms are similar in terms of encouraging user interaction through features such as likes, comments, and shares, fostering a sense of community and connection among users.
In addition, both TikTok and Snapchat have a strong mobile presence, with apps designed specifically for smartphones and tablets, making them easily accessible and convenient for users on the go.
2. Snapchat’s Growth Trajectory Outshines TikTok’s, with A Remarkable 13.4% Year-Over-Year Growth Compared to TikTok’s 12.7%.
While TikTok reigns supreme in the social media realm, Snapchat has stealthily emerged as a fierce competitor, demonstrating remarkable growth that outshines even TikTok’s ascent.
Over the past year, Snapchat’s user base has surged by an impressive 13.4%, surpassing TikTok’s 12.7% growth rate.
Several factors contribute to Snapchat’s surging popularity.
One of those factors include the platform’s unique ephemeral messaging feature, which allows users to share disappearing photos and videos, has resonated with a younger generation seeking privacy and authenticity in their online interactions.
Aside from that, Snapchat’s focus on creativity and self-expression, exemplified by its Augmented Reality (AR) filters and Lenses, has also captivated users, providing a fun and interactive way to share their experiences.
In the ever-evolving realm of social media, Snapchat’s unwavering commitment to ephemeral messaging, fostering creativity, and building strong brand partnerships is well-positioned to play a pivotal role in its continued growth and prosperity.
3. TikTok Users Spend Significantly More Time on The App Compared to Snapchat Users.
TikTok’s undeniable allure has engrossed its users, resulting in an average daily usage time of an exceptional 52 minutes, outpacing Snapchat’s 25 minutes by a considerable margin.
This significant difference in usage patterns highlights the stronger engagement of TikTok users with the platform’s content and unique features.
There are several contributing factors driving this trend, including content diversity, personalized recommendations, content diversity and personalized recommendations for its users.
TikTok’s ability to captivate users and keep them engaged for a longer period of time has made it an attractive platform for brands and advertisers, further solidifying its position as a social media powerhouse.
4. Snapchat and TikTok Are Popular Platforms Among GenZ Demographics.
Amidst the evolving social media landscape, Snapchat and TikTok have emerged as the preferred platforms for Gen Zs.
Snapchat’s user base is primarily composed of young individuals, with a staggering 48% of users belonging to the 15-25 age group.
Similarly, TikTok’s user base exhibits a notable presence among young adults, with 37.3% of users falling within the 18-24 age group.
Gen Z is known as the generation of creative minds and trendsetters, gravitating towards Snapchat and TikTok, where a multitude of creative tools and features fuel their self-expression and trend exploration.
For instance, Snapchat’s filters, lenses, and editing tools empower users to showcase their individuality and engage in trend-driven challenges.
Similarly, TikTok’s short-form videos, viral trends, and music-infused content provide a platform for creativity, self-expression, and connection.
The popularity of Snapchat and TikTok among Gen Z can be attributed to a lot of factors that align with their values, preferences, and digital habits.
The dynamic nature of these platforms resonates with Gen Z’s desire for authenticity, connection, and engagement.
As Gen Z continues to shape the digital landscape, Snapchat and TikTok are well-positioned to remain prominent players in their social media ecosystem.
(Oberlo and Social Shepherd)
5. Snapchat and Instagram Have a Relatively Balanced Gender Distribution Among Their Users.
Snapchat’s user base exhibits a near-perfect balance between genders, with 51% identifying as female and 49% identifying as male.
Instagram’s user base, on the other hand, is marginally skewed towards male users, with 49.2% identifying as female and 50.8% identifying as male.
The balanced gender distribution among Snapchat and Instagram users is a notable phenomenon that contrasts with other social media platforms, such as Facebook and Twitter, which typically have a higher proportion of male users.
This balance can be attributed to several factors such as content diversity, visual appeal, and opportunities for users to connect with other people.
(Social Media Perth and Statista)
The staggering number of snaps created and shared on Snapchat every day, exceeding 5 billion, underscores the platform’s immense popularity and its dominance in the realm of ephemeral messaging and social media engagement.
This feature encourages authenticity, spontaneity, and a sense of urgency among users.
7. TikTok’s User Base Generates a Whopping 34 Million Videos Every Single Day, Contributing to The Platform’s Vibrant and Ever-Changing Content Landscape.
TikTok provides a platform for users to express their creativity, share their talents, and showcase their perspectives through short, engaging videos.
This emphasis on user-generated content resonates with a generation that seeks to express themselves authentically and connect with others through creative endeavors.
The staggering figure of 34 million videos uploaded daily on TikTok speaks volumes about its captivating and unique charm to its users, unwavering dedication to user-generated content, and remarkable ability to connect with a global audience, catering to their diverse interests and preferences of users from all over the world.
TikTok and Snapchat have redefined the social media landscape, proving the captivating power of short-form video to attract attention, build connections, and unleash your creativity to the world.
As TikTok and Snapchat continue to adapt and innovate, their impact on the social media landscape is poised to intensify.
Their ability to capture the ever-changing tides of user behavior will determine their long-term success, but their influence on the future of social media communication and entertainment is already undeniable.
Through a comparative analysis of TikTok vs Snapchat user statistics, we can see the characteristics and preferences that define each platform’s demographics.