Threads, a standalone app developed by Meta Platforms, has been making waves in the social media landscape since its launch.

Designed as a text-based platform, Threads is touted as a more positive “public square” for communities.

It’s a platform that encourages thoughtful conversation and meaningful interaction, a refreshing change from the image-heavy and often superficial nature of other social media platforms.

The launch of Threads also marks another chapter in the ongoing rivalry between Meta’s Mark Zuckerberg and Tesla’s Elon Musk.

While Zuckerberg has been a proponent of AI and its integration into social media, Musk has often expressed his reservations about the unregulated use of AI.

This article will dive deep into the key statistics surrounding Threads’ usage, providing insights into its user base, growth rate, and more.

Key Statistics

• Within a week of its launch, Threads surpassed 100 million sign-ups, making it one of the fastest-growing platforms in history.
• Threads logged 5 million sign-ups in its first four hours of operation, demonstrating the high anticipation and interest in the platform.
• As of July 11, 2023, Threads has amassed a staggering 104 million users, underscoring the rapid growth and widespread adoption.
• The launch of Threads has had a noticeable impact on Twitter’s user traffic, with web traffic to Twitter down 5% for the first two full days Threads was generally available.
• Threads accommodates different types of content, allowing users to create posts that consist of up to 500 characters of text or 5 minutes of video content.
• Despite the success of Threads and Instagram, Twitter is also making strides, particularly among younger users. Twitter usage is growing 30% faster than Instagram among Gen Z.

How Many Threads Users Are There?

1. Threads User Count Reaches 150 Million

Threads has amassed a staggering 150 million users.

This figure underscores the rapid growth and widespread adoption of the platform.

In just over a week since its launch, Threads has managed to attract a diverse and expansive user base, demonstrating the platform’s appeal and potential to reshape the social media landscape.

(Source: Quiver Quant)

2. Threads Surpasses 100 Million Users in a Week

Within a week of its launch, Threads surpassed 100 million sign-ups, according to Meta CEO Mark Zuckerberg.

This rapid growth is attributed to the app’s organic demand, even before many promotions were turned on.

This milestone was reached faster than OpenAI’s generative chatbot ChatGPT, which took two months to surpass 100 million monthly users.

The speed at which Threads has grown indicates a strong demand for a new kind of social media platform, one that focuses on text-based communication and offers a different experience from existing platforms.

(Source: The Verge)

3. 5 Million Sign-ups in the First Four Hours

Threads logged 5 million sign-ups in its first four hours of operation.

The app was made freely available in 100 countries on the Apple and Google app stores.

This initial surge in sign-ups demonstrates the anticipation and interest that Threads generated even before its official launch.

It also highlights the global reach of the app, which was made available in a large number of countries right from the start.

(Source: AP News)

4. 30 Million Users on Day One

Threads saw an impressive 30 million sign-ups on its first day of operation.

This rapid adoption rate is a testament to the app’s appeal and its potential to disrupt the social media landscape.

It also indicates a strong desire among users for a new kind of social media experience, one that Threads seems to be fulfilling.

(Source: NPR)

5. Celebrity Adoption: Ramsay, Shakira, and Black Among Early Adopters

Threads has attracted a number of celebrity users, including chef Gordon Ramsay, pop star Shakira, and actor Jack Black, as well as accounts from Airbnb, Guinness World Records, Netflix, Vogue magazine, and other media outlets.

The adoption of Threads by high-profile users and brands has likely contributed to its rapid growth and could continue to drive its popularity in the future.

(Source: NPR)

Growth and Competition Statistics

6. Twitter Traffic Down 5% After Threads Launch

The launch of Threads has had a noticeable impact on Twitter’s user traffic.

According to Similarweb, a data company specializing in web analytics, web traffic to Twitter was down 5% for the first two full days Threads was generally available compared with the previous week.

This suggests that Threads is not only attracting new users but also drawing users away from established platforms like Twitter.

(Source: CNBC)

7. Threads vs. Twitter: Potential to Rival 238 Million User Base

Twitter reported nearly 238 million monetizable daily active users in its last quarterly earnings report as a public company last summer.

If Threads can retain its rapidly growing user base, it could solidify its position as a real competitor for Twitter.

The rapid growth of Threads and its potential to rival Twitter in terms of user base underscores the disruptive potential of the new app.

(Source: NYT)

Threads Demographic Statistics

8. Threads Launches in Over 100 Countries

Threads launched in more than 100 countries, including the U.S., Britain, Australia, Canada, and Japan.

This wide availability has likely contributed to the app’s rapid growth and diverse user base.

However, Threads has not yet launched in the European Union due to regulatory complexities.

(Source: NPR)

9. Threads Reaches Top Four Free Social Apps in China

Despite being subject to censorship by the Great Firewall in China, Threads reached the top four free social apps on the Chinese App Store.

This suggests that there is a strong demand for the app even in regions where access to certain social media platforms is restricted.

(Source: SCMP)

Other Threads Statistics

10. Threads Allows Posts of up to 500 Characters or 5 Minutes of Video Content

Threads has been designed to be a versatile platform, accommodating different types of content.

Users can create posts that consist of up to 500 characters of text or 5 minutes of video content.

This flexibility allows users to express themselves in a variety of ways, whether through short, concise text posts or more immersive video content.

The limit on post length also encourages users to be more thoughtful and selective about the content they share, potentially leading to higher-quality posts overall.

(Source: Guardian)

11. Threads Gained 80 Million Users Within Its First Two Days

Threads’ launch was met with unprecedented enthusiasm.

Within just two days of its official launch, Threads had already gained 80 million users.

This rapid user acquisition surpassed the previous record set by ChatGPT, making Threads the fastest-growing platform in history.

The platform’s immediate popularity can be attributed to its innovative features, seamless integration with Instagram, and the buzz created by the rivalry between Elon Musk and Mark Zuckerberg.

(Source: Forbes)

12. Twitter Usage is Growing 30% Faster Than Instagram Among Gen Z

While Threads and Instagram are enjoying significant success, it’s important to note that Twitter is also making strides, particularly among younger users.

Recent statistics show that Twitter usage is growing 30% faster than Instagram among Gen Z.

This demographic is known for being trendsetters in the digital space, so their preference for Twitter could have significant implications for the future of social media.

Despite the success of Threads and Instagram, it’s clear that Twitter remains a formidable competitor.

(Source: Statista)

13. Threads Yet to Launch in the European Union

As of now, Threads has not yet launched in the European Union due to some regulatory complexities.

However, Meta is working towards navigating these complexities to expand its user base in Europe.

The EU’s stringent data privacy rules, including the General Data Protection Regulation (GDPR), require explicit user consent for processing sensitive data.

(Source: TechCrunch)

14. Data Privacy Concerns: Threads Could Collect a Wide Range of Personal Information

Threads’ launch has raised data privacy concerns.

According to its data privacy disclosure on the App Store, Threads could collect a wide range of personal information, including health, financial, contacts, browsing and search history, location data, purchases, and “sensitive info”.

How Meta addresses these concerns could impact the app’s future growth and user adoption.

(Source: NPR)

FAQs

Conclusion

Threads has shown impressive growth since its launch, quickly amassing a significant user base and posing a potential threat to established platforms like Twitter.

As Meta continues to promote and develop Threads, it will be interesting to see how these statistics evolve over the rest of the year.

The app’s rapid adoption, its impact on competitors like Twitter, and the demographic trends surrounding its use all paint a picture of a dynamic and evolving social media landscape.

Sources