Social Media Marketing Statistics

30 Supreme Social Media Marketing Statistics for 2024

Published on: October 23, 2023
Last Updated: October 23, 2023

30 Supreme Social Media Marketing Statistics for 2024

Published on: October 23, 2023
Last Updated: October 23, 2023

In order to run a successful business you need customers, and potential customers, to know who you are and what products you’re offering.

In short, you need to market yourself. 

In the past, this involved local advertising, newspaper and magazine ads, and perhaps some television or radio coverage. 

Of course, advertising on TV or radio is generally expensive, and not a viable option for small businesses. 

Fortunately, times have changed.

As the latest social media marketing statistics show, a modern business needs to master social media marketing. 

The good news is that it’s cheap, all businesses can afford to do it.

Because there are billions of people on social media, you’ll also reach many potential customers.

However, because it’s easy to start social media marketing, most businesses will be doing it.

That means you’ll be facing stiff competition.

You need to make sure your brand and products stand out for the right reasons.

Don’t forget, the younger generation today doesn’t remember a time before the internet and social media.

If your business isn’t actively promoting itself on at least one social media channel you’re missing out on a lot of potential customers. 

It’s likely to result in you struggling to compete with your more social media-savvy competitors.

If you’re ready to improve your social media presence and brand awareness with your customers, you’re going to want to start with the following statistics. 

Resource Contents show

Key Statistics

  • Nearly 5 billion people use social media
  • 76% of americans use social media
  • Globally people average 2 hours and 28 minutes on social media every day
  • Social media numbers increased by 10% between 2021 and 2022.
  • 56% of americans have multiple social media accounts
  • 90.4% of millennials are on social media
  • 44% of 8-11-year-olds are on social media
  • TikTok is the fastest growing social media platform in the world
  • Men aged between 55-64 use social media the least
  • Facebook remains the most popular social media platform
  • 93% of marketers use Facebook
  • 66% of employees use social media to chat with colleagues

Top Social Media Marketing Statistics in 2024

Social Media Marketing 1048

1. Nearly 5 Billion People Use Social Media

There are approximately 8 billion people living on the planet.

According to the latest estimates, 4.9 billion of these people are online. 

Impressively, 4.74 billion of the people using the internet are also users of social media.

That’s not surprising, it’s the most effective way to share stories, get advice, hook-up or simply stay in touch with people.

While it’s not surprising, it’s still impressive that 93% of internet users are already on social media. That’s nearly 5 billion potential customers!

This number is set to grow in the next few years as more people gain access to the internet.


2. 76% Of Americans Use Social Media

A recent survey by Hootsuite found that 75% of people over 13 are already using social media.

The survey only covered those aged 13 and older. 

Combined with other statistics it seems likely that this rate will increase.

At present, there are many people in the oldest generation who have barely interacted with computers.

As the younger generation matures the number of older people with internet access and computer knowledge will increase. 

Ultimately, it is likely that 100% of people over 13 are online and using social media. 


3. Globally People Average 2 Hours And 28 Minutes On Social Media Every Day

The time people spend staring at screens has gradually been increasing.

As the internet and social media have become more popular, it’s become common practice to watch internet videos as opposed to traditional television. 

The latest survey shows that the average person across the US spends 6 hours and 55 minutes looking at screens every day.

Approximately half that time is via a mobile device. 

Of that time, the average US citizen spends 2 hours and 11 minutes on social media.

That’s roughly a third of all screen time spent looking at social media.

In many cases, this isn’t for a specific item, most people simply follow the links and see where they end up. 

It’s worth noting that the US figure of 2 hours 11 minutes is slightly below the global average of 2 hours 28 minutes. 


4. Social Media Numbers Increased By 10% Between 2021 And 2022.

Although social media has been around and extremely popular for several years, it continues to grow at an impressive rate.

According to the latest figures, there were 376 million new users in 2022, making the total number of users 4.62 billion.

That’s a 10% increase on the 2021 figure. 

That means 58.4% of the population across the planet is already on social media.

The biggest hurdle for many of those that aren’t is connecting to the internet. 

Interestingly, the latest statistics show that 60% of people using the internet across the globe are accessing the internet via a mobile device. 

This is often considered the easiest option as it’s convenient, and your mobile is almost always with you. 


5. 56% Of Americans Have Multiple Social Media Accounts

Social Media Marketing 1050

Having a social media account has become an essential part of life for many people.

It’s hard to imagine life without them.

They allow you to stay connected to friends, wherever they are in the world. 

Social media also allows you to find new friends, promote your brand, and even go job hunting.

Today, it’s possible to do almost anything on social media.

However, reaching out on one account isn’t necessarily going to give you an increased brand awareness or attract new customers. 

According to the latest statistics, 56% of Americans have more than one social media account.

Each account often has a specific function 

More importantly, for someone to recognize and trust your brand, they’ll need to see it on at least two social media channels.

This will help it appear genuine and, therefore, trustworthy. 

(Pew Research)

6. 90.4% Of Millennials Are On Social Media

If you’re selling products aimed at 80 year-olds then you may want to try some advertising that will appeal to them.

The most common approach is to use traditional advertising options, such as a newspaper and television.

However, if you’re selling to Millennials, you’ll have no choice but to get onto several social media channels. 

According to the latest research by Emarketer, 90.4% of Millennials are on social media.

An impressive 77.7% of Generation X are on social media. 

Even Baby Boomers are trying, 48.2% of this generation participate in social media, although the older generations may have fewer channels than the younger ones.


7. 44% Of 8-11-Year-Olds Are On Social Media

It seems inevitable that as Millennials spend more time on social media, their children will follow suit.

After all, they have been brought up using social media and the internet daily. 

The result is average ages are getting younger. 

This is borne out by the latest survey conducted by Smart Insights.

It showed that 44% of children aged between 8-11 are already on at least one social media channel. 

By the time these children reach 12, they’ll be more comfortable with social media and are likely to have few parental controls. 

This is shown in the numbers, the latest survey showed that 87% of 12-15-year-olds were using social media.

It’s just a question of how long it takes for that number to reach 100%. 

A survey by Data Reportal shows that the average person uses 7 different social media networks every month. 

(Smart Insights)

8. TikTok Is The Fastest Growing Social Media Platform In The World

Facebook or Twitter are perhaps the most famous social media platforms.

However, they are not the only options.

In fact, TikTok has become the place for young people, with the majority liking the freedom to express themselves and the ability for messages to be forgotten. 

While TikTok sounds appealing, what may surprise you is the speed at which it is growing.

According to the 2020-2022 statistics, TikTok multiplied its users by 100%.

This makes TikTok one of the fastest-growing companies in the world.

In comparison, users of social media grew by just 3% within the one-year period, 2022 to 2023.

That’s 137 million additional users.   


9. Men Aged Between 55-64 Use Social Media The Least

A recent Hootsuite survey found that men aged between 55-64 were the ones that used social media the least. 

It’s unclear why this is the case unless men in this age bracket simply don’t have the time to go online.

It may also be that these men are more pragmatic and simply prefer to be physically doing something instead of being online. 

The same survey found that women use social media the most, specifically women aged between 16 and 24 years old.

On average, women in this age group use social media for 3 hours and 10 minutes every day. 


10. Facebook Remains The Most Popular Social Media Platform

Social Media Marketing 1051

TikTok may be the fastest-growing platform, but it still has a long way to go to catch up with the market leader.

As of 2021, TikTok had just over 1 billion users. In contrast, Facebook has over 2.85 billion. 

It could be said that this is because Facebook gets it right.

However, the truth is that it doesn’t always.

However, it does try and it listens to users’ opinions. That helps. 

Only time will tell whether it can retain its title.

However, Facebook has been a dominant force for many years, it seems likely that this will continue.

That durability is important for marketing professionals. 


11. 93% Of Marketers Use Facebook

As a marketing professional, you’ll learn that you need to be present on all the major social media channels. It creates much more publicity and, therefore, brand awareness. 

Many businesses are aware of the benefits of using Facebook.

It’s estimated that over 50 million small businesses are connecting to customers through Facebook pages. 

The survey also showed that 93% of marketers are using Facebook to reach customers.

It’s not surprising as the statistics have already revealed there are nearly 3 billion people on Facebook.

If you want to reach a huge potential customer base then you need to be on Facebook. 


12. 66% Of Employees Use Social Media To Chat With Colleagues

Most employees are strict about how much communication can happen between colleagues, especially when they are working and the chat is not work-related.

However, that doesn’t stop colleagues from discretely chatting.

It’s never been easier with social media. Colleagues can chat while looking busy, and even use the chats to resolve issues. 

Most employers grant internet access to employees which is all they need to communicate via social media. 

Employers should embrace this and encourage people to share via social media, it can help build rapport across the company. 

(Smart Insights)

Social Media User’s Engagement Patterns

In 1980 The Buggles released a song entitled ‘Video Killed the Radio Star’.

It may not have killed the radio star but it certainly changed their existence forever. 

Video has been a popular medium for many years and this isn’t about to change.

While the quality today is significantly better, videos and pictures remain an important part of modern life. 

This is demonstrated daily on social media as videos are released and promoted. Companies release them to promote brand awareness and hopefully some product sales.

Others simply release videos to help their roles as influencers. 

Here are some more statistics relating to social media engagement patterns

13. 84% Of Sharing Happens Away From Where The Content Was Posted

Marketers have to carefully consider their intended audience in order to create an advert that appeals to them. 

However, according to the latest research they have to think less about where to post the content. 

While it’s tempting to put it on Facebook which has the biggest following, a recent survey showed 84% of sharing happens separately to the content posting location. 

In other words, you may post it on Facebook but it’s shared on Instagram.

For a marketer, this fact reminds you that it’s the content which matters more, not where it’s located. 


14. Visual Formats Are More Likely To Be Shared Than Written Word

The human brain processes images much faster than the written word.

It’s estimated that you can absorb ten times the amount of information from an image in the same time as reading a piece of text. 

Unsurprisingly, visual content is more appealing, and it’s easier to watch anywhere.

That’s also the reason why research shows visual formats are 40 times more likely to be shared across social media. 

It’s easy and fun to send a picture or video.

Marketers should note this when producing their promotional material. 


15. Tagging Alternate Locations Improves Engagement Rates

Social Media Marketing 1052

Consumers generally trust larger companies more.

It’s because they appear to have the resources to ensure quality products and customer service. 

The good news is small businesses can compete with large businesses by tagging a separate location or even another user in their images. 

It instantly creates the illusion the company is bigger and better connected than it may be.

That helps others trust them and ensures a higher engagement rate for each post. 

According to recent research, tagging with another location improves engagement by 79%, and adding another user increases engagement by 56%.

(Social Pilot)

16. 74% Of Customers Share Video Content

If you need any more proof regarding the above two statistics, consider this.

According to studies, 74% of customers will share branded video content. 

That’s because they have confidence in what you’re offering and want to share it so that others can benefit. 

This pattern of sharing is why 93% of brands have gained new customers after posting videos on social media.

Existing customers see the content and share it with others who become customers. 

(Neal Schaffer)

Social Media’s Influence On Purchases

Social media is a great way to stay in contact with people, that’s what it was originally designed for.

However, just as television adverts used to persuade people to buy something, social media is now capable of doing the same. 

That’s why all businesses today need a social media marketing campaign.

That draws awareness to the brand. 

However, what really influences purchases is the recommendations of others.

Potential customers trust the opinions of existing buyers and customers.

Keeping them happy is the simplest way for a company to expand its customer base.

17. 97% Of People Who Buy Online Have Looked At Social Media Within The Last Month

This statistic could stand by itself as simply a reflection that people who shop online are likely to spend time on social media. 

However, the averages are significantly higher, illustrating that the majority of these consumers are looking online on social media to get information on a product. 

An impressive 97% of buyers will want to check that what they are buying, and who they are buying it from, is genuine.

Checking social media is the simplest way to access the opinions of others, helping each consumer make the right decision.


18. 40% Of Internet Users Between 18 and 34 Have Purchased a Product From Social Media

Young people are generally more comfortable purchasing items online than older generations.

This is because they have been brought up with the internet.

The latest reports by Statista show that 40% of regular internet users aged between 18-34 have bought something via social media within the last month.

In other words, if you’re selling a product for people in this age range you need to be targeting them on social media.

If not, you’re risking missing half of your potential customers.


19. 76% Of Internet Users Access Social Media To Research A Product

According to a recent survey by Hootsuite, over three-quarters of internet users will turn to social media to research a product. 

It’s not surprising when shopping online.

You can’t touch the item but you’ll want to confirm its good quality and durability.

You’ll also want to know that the customer service team is friendly and supportive, just in case you encounter issues. 

While most businesses have reviews online, it can be difficult to trust them.

After all, a business won’t generally post a customer review that reflects badly on them. 

That’s why most people turn to social media and get honest opinions from random people.

If the general consensus is positive, the purchase is likely to go ahead. 

As a marketer, you need to monitor social media and make sure your products and business are positively perceived.  


20. 71% Of Customers Will Recommend A Brand

Brand 1054

A happy customer is likely to tell their friends and family about their shopping experience.

This will encourage them to buy the same thing. 

In the modern world, it’s just as easy to tell strangers via social media.

Your personal experience can help others avoid making your mistakes. 

A recent survey showed that 71% of customers who had experienced a positive social media interaction with a company would recommend the brand to others.

That means telling others in person and on social media. 

It’s not just random people that are trusted to guide a product purchase. 

The same survey found that 80% of consumers have decided to buy something because they have seen it recommended by a social media influencer. 

In short, as a marketer you need to be working with influencers. 


Brand Relationships

You can contact anyone via social media, regardless of whether you’ve ever met them before.

Yet, despite the randomness of social media platforms, they have become one of the next ways to build connections and relationships with others. 

Advertising professionals need to accept that social media is the most effective marketing tool at their disposal. 

21. 52% Of Brands Are Discovered Via Social Media

The biggest brands, such as Coca-Cola, are known across the world.

While they still need to work on advertising they don’t need to promote themselves as a brand. 

The same can’t be said for most businesses as they try to make a name for themselves. 

However, a recent survey found that people find out about 52% of brands via social media. 

Simply being on social media and building a rapport with customers will improve your brand awareness and attract customers. 


22. 90% Of Consumers With An Account Will Use Social Media To Communicate With A Brand

In a good transaction, the product will be purchased, quickly delivered and arrive in perfect condition to do exactly what it was designed to do. 

Unfortunately, this isn’t always the case.

Delivery issues, damaged products, and even something not working in the way which was expected.

These are all reasons to return or exchange an item.

That’s when a consumer tests the company. The better the customer service the more likely they will still recommend them.   

Modern businesses are realizing that people who order online like to resolve issues online, preferably via social media. 

In fact, studies show that 90% of consumers will use social media to converse with a business. 

(Neal Schaffer)

23. Customers Via Social Media Spend, On Average 20-40% More

Recent reports have shown that people who purchase items online are more likely to add things to their basket, meaning they will spend more money. 

The same is true if they are buying via social media.

In fact, according to surveys, the average consumer via social media will spend 20-40% more than someone buying via an online store or in person. 

In other words, you want people to buy from social media. 

The main reason behind this is that they can see other products on social media and read independent reviews easily.

This can inspire confidence in your business and encourage a consumer to buy something extra.  


24. 49% Of Consumers Aged Between 18-29 Buy Because Of A Social Media App

The younger generation tends to have more disposable income as they have yet to face many of life’s challenges.

They are also more likely to be impulsive. 

In other words, if you put something in front of them that interests them, there’s a good chance they’ll buy it. 

A recent study confirmed these findings.

The study noted that 49% of consumers between the ages of 18 and 29 have bought something in the last year simply because it was advertised on social media and looked good. 

As a marketer, you simply need to place the product in front of them with several good reviews and let the power of the internet do the rest. 

(Neal Schaffer)

Social Media User’s Expectations

Social media has become a powerful tool. It’s not just a way for marketers to reach consumers.

The transparency of social media means that consumers are now sharing their opinions and expecting businesses to react. 

Consumers and potential consumers also expect to be kept informed and they want to know how a business stands on different matters.

Failing to keep them updated can often mean they will shop elsewhere!

If you’re not convinced, check out these statistics.

25. 86% Of Americans Will Shop Elsewhere If A Brand Isn’t Transparent

Brand 1055

Transparency has become increasingly important for Americans, and many people around the world.

It’s not surprising.

The world appears to be stumbling from one crisis to another, in many cases because governments and individuals are not transparent with each other. 

In a recent survey, 86% of Americans stated they would take their business elsewhere if a business was found to be hiding fundamental facts or refused to disclose relevant facts. 

The survey has been conducted many times before but the results have never been so conclusive before. 

In other words, if you’re running a business, you need to use your next marketing campaign to illustrate how transparent your business dealings are. 

(KO Marketing)

26. 43% Of Consumers Believe Live Video Is The Best form Of Transparency 

You can create a huge variety of content.

However, if you want to show that you’re transparent as a business, you’re going to need to create live videos. 

In a recent survey, nearly half of people surveyed agreed this was the most transparent form of content. It’s because the reactions are genuine. 

If you’re not ready to produce a live video then a standard video is still a powerful tool.

The survey showed that 67% of consumers felt this was a good way to illustrate transparency.

The survey found that 53% of social media users feel that, when it comes to product changes, transparency is essential.

If it’s not disclosed then the consumer is likely to go elsewhere.

(Sprout Social)

27. 70% Of Consumers Expect Businesses To Take A Stand

Consumers are constantly expecting more from businesses.

With so many important issues in the world, consumers want to know they are buying from a company that shares the same views as them. 

It doesn’t matter if it’s fashion, wars, the environment, or anything else topical, a business needs to let its consumers know where it stands. 

A recent survey found that 70% of customers expect this 

However, the survey also found that 55% of consumers are likely to stop using a business which doesn’t share the same opinion as them. 

That means every business is constantly walking a fine line to keep their customers happy. 

28. 53% Of Consumers Feel Businesses Only Make A Stand  To Boost Marketing

This statistic illustrates perfectly how fine the line is.

Announcing your views and making a stand should keep customers happy unless they disagree with your views. 

However, according to another study, 53% of consumers believe that businesses only make a stand to boost their image, gain publicity, and effectively improve their marketing.

That makes it significantly more difficult to show consumers you’re on their side. 

It should be noted that 40% of consumers feel businesses that work with non-profit organizations make them appear more genuine.

Actions speak louder than words!

(Nael Schaffer)

29. 66% Of Facebook Users Visit A Local Business Online Weekly

If you’re trying to maximize the impact of your social media accounts you need to note that two-thirds of Facebook users are visiting local business websites at least once a week. 

All you need to do is add interesting and transparent content weekly.

This will keep consumers connected and increase brand awareness.

Best of all, you’re posting blogs and articles that your consumer wants to read.

That makes marketing much easier.


30. 80% Of Marketers Primarily Aim To Boost Social Media Engagement

Boost Social Media Engagement 1100

According to the latest statistics provided by Hootsuite, 80% of social marketers release content on social media simply to boost engagement. 

This reflects the power social media now has over businesses and individuals. 

However, it’s an effective tactic as 50% of businesses using social media for two years or more have seen an increase in sales. 

Even marketers agree, that 93% of them state exposure and subsequent engagement is the biggest benefit of advertising on social media. 


Summing Up

The above social media marketing statistics make fascinating reading.

The truth is no business can survive without embracing social media. 

However, the way to choose to incorporate social media makes a difference.

The key to creating a good return on investment is to ensure you are always transparent. 

It takes time.

However, you’ll ultimately gain a reputation for transparency and honesty, that will attract a lot of consumers. 

Every business needs to be pushing its message on social media if they are going to flourish.

The good news is that it’s surprisingly simple to do.

All you have to do is be present on social media and discuss pressing issues honestly. 


Neal SchafferSproutSocialHootsuite

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Written by Jason Wise

Hello! I’m the editor at EarthWeb, with a particular interest in business and technology topics, including social media, privacy, and cryptocurrency. As an experienced editor and researcher, I have a passion for exploring the latest trends and innovations in these fields and sharing my insights with our readers. I also enjoy testing and reviewing products, and you’ll often find my reviews and recommendations on EarthWeb. With a focus on providing informative and engaging content, I am committed to ensuring that EarthWeb remains a leading source of news and analysis in the tech industry.