Let’s Check Out Rihanna’s Instagram

Last Updated: August 4, 2022
One of the things that we love about Rihanna’s Insta profile is that she seems to more or less be really good at promoting products without coming across as too salesy.
Let’s Check Out Rihanna’s Instagram
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Are you aware of how popular Rihanna’s Instagram account is?

We all know that Rihanna is a legend in her own right, but did you know that her Instagram is the stuff of legends as well?

She has a whopping 64 million followers. So, what makes people drawn into Rihanna’s Instagram account?

And what can we learn from it to inspire us to come up with an awesome Instagram profile ourselves? Let’s talk about it.

Rihanna’s Instagram: She Promotes Products in a Creative Way

One of the things that we love about Rihanna’s Insta profile is that she seems to more or less be really good at promoting products without coming across as too salesy.

We all know that Instagram is a great place to promote your own product, or someone else’s – but nobody wants to see ad after ad in their feeds.

We think that we could take a page out of Rihanna’s Insta book – just look at how she subtly promotes a product:

 
 
 
 
 
View this post on Instagram
 
 
 
 
 
 
 
 
 
 
 

A post shared by badgalriri (@badgalriri)

If Rihanna wants to remind her fans that she drops her latest lingerie line next week, she doesn’t have a problem doing so.

However, she makes it fun. We think that she manages to make her ads like regular posts. Just look at the gorgeous pic below – we don’t know any ladies who wouldn’t want to look like that:

 
 
 
 
 
View this post on Instagram
 
 
 
 
 
 
 
 
 
 
 

A post shared by badgalriri (@badgalriri)

And there you have it! You’ve been convinced to buy some of Rihanna’s Fenty range. So, how else does she promote her stuff?

With a humble brag, which is pretty trending right now.

 
 
 
 
 
View this post on Instagram
 
 
 
 
 
 
 
 
 
 
 

A post shared by badgalriri (@badgalriri)

When the film she was in, Ocean’s 8, topped the box office, she shared a post about it.

 
 
 
 
 
View this post on Instagram
 
 
 
 
 
 
 
 
 
 
 

A post shared by badgalriri (@badgalriri)

When she makes songs that soar to new records, she also likes to post about it.

This way, her fans are up to date with what’s happening in the music world with her, and she can share those moments of elation with her fans.

So, you probably aren’t about to come out in a movie, and you probably don’t have your own makeup range, but there’s no reason why you can’t benefit from scrolling through Rihanna’s feed, and taking in how she is promoting products.

 
 
 
 
 
View this post on Instagram
 
 
 
 
 
 
 
 
 
 
 

A post shared by badgalriri (@badgalriri)

One of the biggest takeaways here is that you need to think outside of the box. If you are selling a piece of clothing, don’t just take a super boring pic of it.

Make sure that the photo stands out from the rest of your content. Try to get really creative with it.

 
 
 
 
 
View this post on Instagram
 
 
 
 
 
 
 
 
 
 
 

A post shared by badgalriri (@badgalriri)

Just make sure that whatever you’re producing, it makes your followers stop scrolling and start interacting. You want them to do a double take when they see your content.

This way, they are going to be interested in finding out more and will be less likely to just move onto the next post.

Rihanna Likes Being Funny

It’s not just all about business with Rihanna on Instagram, though. She also revels in being funny on Insta and exploring the lighter side of life.

If you need a laugh, then you definitely need to check out her Insta feed. A lot of the time, she will repost funny memes and viral videos.

If it has made her laugh, then there’s a good chance that you will find it on her feed. Check out the video below of a cute kid that got her giggling:

 
 
 
 
 
View this post on Instagram
 
 
 
 
 
 
 
 
 
 
 

A post shared by badgalriri (@badgalriri)

Or talking about the World Cup using a funny image:

 
 
 
 
 
View this post on Instagram
 
 
 
 
 
 
 
 
 
 
 

A post shared by badgalriri (@badgalriri)

You can rely on finding something funny in amongst the promos on Rihanna’s feed. Or, you can rely on having a bit of both.

Sometimes, Rihanna posts something funny, and if you read between the lines a little bit, you will discover that the funny post is actually an ad for her products.

 
 
 
 
 
View this post on Instagram
 
 
 
 
 
 
 
 
 
 
 

A post shared by badgalriri (@badgalriri)

This way, her followers will get something funny out of seeing a promotional post, instead of feeling like she’s just trying to sell them something.

She Includes Her Family

It’s not all play and work on Rihanna’s Insta feed. She also loves to share pics of her family, including her niece, Majesty.

 
 
 
 
 
View this post on Instagram
 
 
 
 
 
 
 
 
 
 
 

A post shared by badgalriri (@badgalriri)

When Majesty turned four, Rihanna couldn’t be with her in person, so she did the next best thing – she posted about her on her feed.

 
 
 
 
 
View this post on Instagram
 
 
 
 
 
 
 
 
 
 
 

A post shared by badgalriri (@badgalriri)

If you are a diehard Rihanna fan, then something else you will know about the popstar is that she’s really close to her grandmother.

This is why you will have seen plenty of her on Rihanna’s Insta feed.

 
 
 
 
 
View this post on Instagram
 
 
 
 
 
 
 
 
 
 
 

A post shared by badgalriri (@badgalriri)

Since her grandmother passed, Rihanna has been sure to keep her memory alive and well on her Instagram profile.

Rihanna shares intimate parts of her family life with her fans, and it helps them feel more closely connected to her.

It also makes her feel more relatable, and sometimes you can forget that she is one of the most famous popstars in the world.

The best part of Rihanna’s feed? It is super simple to apply her methods to your own Instagram profile.

Her Insta feed proves that you should share content about the ones that you love if you want to appear more relatable to your followers.

Remember, Instagram is a community, and people love being let in on your family life.

Rihanna Also Posts Videos

Rihanna has gotten on board with the video craze on Instagram, and posts videos regularly.

 
 
 
 
 
View this post on Instagram
 
 
 
 
 
 
 
 
 
 
 

A post shared by badgalriri (@badgalriri)

Sometimes she gets something to shoot her video professionally. Other times, it’s a friend taking it for her.

 
 
 
 
 
View this post on Instagram
 
 
 
 
 
 
 
 
 
 
 

A post shared by badgalriri (@badgalriri)

Whatever it is, we think that it’s a fun way to mix things up. So, if you want to be like Rihanna, why not make a short video?

Final Thoughts

We think that Rihanna has a fun approach to Instagram. She doesn’t like to take life too seriously, which is cool. So, if you’re trying to promote something, try thinking outside the box and taking a create pic.

Also, include a video from time to time, and remember to include your nearest and dearest consistently, too.

Rihanna’s Instagram is a great example of how to connect your followers to the things that you care about the most.

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Written by Eddie Thunder

I’m a full-time social media research specialist. Actually you could say I’m a bit obsessed. I seek out the latest information and hacks for our How-to Guides. As well as that, I put companies under the microscope for reviews. Yes I’m hyper-critical when reviewing services, and most can’t handle the harsh truth – can you?