Pinterest used to be all about sharing your crafty ideas with your friends and family, but now it is so much more than that.
The world of social media marketing has grown exponentially, and Pinterest certainly isn’t an exception to this.
Pinterest is now one of the most important platforms when it comes to brands expanding their reach and getting more people in front of their products and services.
Because an image is worth more than a thousand words, having a strong presence on Pinterest can make or break your success.
This is why we thought we would compile a list of what we believe to be the best Pinterest analytics tools so that you can make better plans for your Pinterest boards.
Let’s check them out.
Best Pinterest Analytics Tools
Pin Analytics is going to help you if you are someone who has a business account on Pinterest, and you want to be able to find a way to keep an eye on Pinterest analytics, including things like average daily viewers, your average daily impressions, gender, audience location, and the language that your audience views your Pinterest boards in.
It also might want to know about the number of views, the number of clicks, and the number of likes.
The accessibility that you gain from basic analytics tools like this makes it so much easier to run a business on Pinterest.
This tool can also help you work out which pins were able to redirect traffic to your website, which is really helpful if you are wanting to figure out how Pinterest helps your website grow at the same time.
Cyfe is a Pinterest analytics tool that can help you if you are someone who wants to be able to juggle multiple campaigns over a number of different Pinterest accounts, and you have worked with a number of other tools before that don’t understand your technical needs.
These guys are a free tool, and they let their clients monitor more than one Pinterest network at the same time, and they can also help you gain access to all the right information on one screen so that you can conduct detailed research that’s not going to take you all day.
We love that they have a user-friendly interface, and their icons and information is really easy to understand, so they are a great choice if you aren’t technically minded.
They also have a paid version, but we love that their version that is free to use comes with a few basic widgets which are definitely enough if you are just using your Pinterest boards for basic purposes.
If you do want to pay for additional help, it’s only going to cost you $19.
Viralwoot is a Pinterest analytics tool that has managed to gain quite a reputation for itself in the world of Pinterest.
They offer their clients a variety of different services, but these come in the form of one tool, which is pretty powerful when you look at its software.
They are a step above some of the other tools that we’ve talked about already in terms of technicality.
They help their clients manage multiple Pinterest campaigns at the same time, and they can also help you schedule pins ahead of time, so that you don’t have to worry about connecting with your audience regularly.
They can also help you run fun and exciting contests on Pinterest, and they offer their clients real-time, accurate analytics around their Pinterest profiles, which is pretty good for an analytics tool.
This tool is used by the majority of brand owners on Pinterest, and for $10 a month, you can gain access to all their services.
Viraltag is a Pinterest analytics tool that considers itself the complete package when it comes to being a visual marketing tool that could help you not just with Pinterest, but other social media platforms out there.
They have a number of different integrations, making them easily one of the most popular tools in the industry.
They give their clients accurate analytics, as well as the option to check the growth patterns of other networks you might have, including Tumblr and Instagram.
We also love that they have integrated Google Analytics, which is of course going to tell you which pins are generating leads for your website, and which ones aren’t.
All of this you can access for just $24 a month, and they even offer a free trial for two weeks.
Olapic is a Pinterest analytics tool that is really powerful in terms of software, and they are really good at helping their clients find user-generated content to display on their Pinterest, instead of having to use stock images that everyone else is using.
We think this is a great option for people that don’t normally have access to user-generated content, especially those that have trouble scaling their business.
We love that these guys can help you track and analyze information on your Pinterest account, which is obviously the point of using an analytics tool.
They can help you track the return on interest, as well as your Adsense revenue, and you can make the most of Google marketing integration to work out what’s working and what isn’t.
Pingroupie is an ideal Pinterest analytics tool to use if you are hoping to increase your reach on Pinterest and get a lot more followers than you’ve got right now.
They let you find and communicate with Pinterest groups that are active, who can help you become an influencer.
The great news of being part of a Pinterest group is that you can get a lot of followers and likes from the group if you use it the right way, and you can also get a lot of help from influencers who have already managed to make it to where you want to be.
This is a great way to learn the ropes and work out what strategies other people use to become successful on Pinterest.
Basically, these guys are really good at helping you network with other people on Pinterest who can really leverage your presence on the platform.
Google Analytics is an obvious Pinterest analytics tool, but it is still necessary to mention here. There are a lot of Pinterest analytics tools that are helpful out there for you to use, but none of them are going to be beneficial if you don’t use them in conjunction with Google Analytics.
Google Analytics is going to tell you the exact number of people that are visiting your website, and what they do once they are on your website.
Naturally, this tool is really powerful because it lets you understand if people are reacting positively to your content, so that you can create more of it.
One thing that you might not be aware of when it comes to using Google Analytics is it can show you where your traffic is coming from, so that you can understand which pins are sending this traffic to your website.
This way, you can make more of those pins to generate even more traffic. This kind of cycle is going to go a long way in helping you create better content and create a better audience for your pins.
We have talked about a bunch of Pinterest analytics tools, and we are now going to mention a marketing tool as well.
The Pinterest browser button lets you choose a bunch of photos from the Internet, and all you have to do to do this is press one button.
Of course, this tool has been created by Pinterest itself, which means that you won’t need to sign up for a third-party app to make the most of it.
All you will have to do is to use it through your Chrome extension, because it’s going to give you access to the button at the top of your screen so that whenever you are on a website and browsing for images, you can easily integrate them into your Pinterest account.
IFTTT is a Pinterest analytics tool that can help you automate being able to put images directly onto your board from any other social network out there.
Their name is short for If This Then That And they can help you select images on Instagram, and then add them to your Pinterest boards.
This means that whenever you choose an Instagram photo, it is automatically going to be placed onto your Pinterest board, which of course is going to save you a ton of time.
Unlike a lot of other similar tools in this industry, this one is completely free to use, which is why they are a good choice.
Tailwind is another Pinterest analytics tool that can help you with a variety of different features, all of which are great for helping you analyze your growth when it comes to your Pinterest accounts.
They can help you choose and schedule a bunch of pins directly from their website, and they also have a smart scheduling feature so that you can work out the best times to post on Pinterest.
They’re going to help you analyze your audience type, as well as your location and then through this, they are going to suggest the best times to post, so that you can get maximum number of reaches.
They are a great tool to use if you want to save time doing your own research, and the best part is that all of their features are available from just $10 a month, which is definitely reasonable when compared to other similar analytics tools.
So, there you have it, what we believe to be the greatest Pinterest analytics tools in the market right now.
With more and more brands focusing on how they can connect with their audience on Pinterest, there’s no better time like the present to get to know how Pinterest works, and how to level up your marketing.
Because marketing is a game of numbers, it is important to get the analytics right and use them to your advantage.
With companies like the ones that we have discussed above, we feel confident that you will be able to analyze your Pinterest results, so that you can use them to your advantage, and really get your pins and content in front of all the right people.
At the end of the day, the more time you can save and the more efficient you can be with your Pinterest growth, the better your brand is going to do overall.