Mobile Marketing Statistics

18 Mobile Marketing Statistics You Need in Your Life in 2024

Published on: October 23, 2023
Last Updated: October 23, 2023

18 Mobile Marketing Statistics You Need in Your Life in 2024

Published on: October 23, 2023
Last Updated: October 23, 2023

The original prediction was that, by 2014, accessing the internet via a mobile device would be more common than with a desktop. 

The prediction was bold as it was made in 2008. Impressively, it wasn’t far out.

Mobile internet access moved past desktop access in 2016 and has stayed ahead since. 

Today, wherever you go, you’ll see almost everyone looking at their phones.

It could be a work email, the latest YouTube video, or you may simply be shopping. 

However, what you will notice is that ads pop up almost continually.

You’re surrounded by them when shopping and they pop up periodically when watching videos. 

That’s the perfect example of how and why mobile marketing matters. 

Sure, it costs to advertise. However, these ads are reaping significant rewards.

It’s not just sales, it’s an increased brand awareness.

That matters if you want people to choose your service in a day, week, or even a month. 

According to Statista, there are over 5 billion unique mobile internet users.

That’s over half the global population.

One simple advert has the potential to reach all these people. 

In short, it’s too big a market to miss out on. If you’re still not convinced, take a look at the following mobile marketing statistics. 

These will make you want to start, or improve, your mobile marketing campaign.

Key Statistics

  • 52.2% of internet traffic originates from a mobile device
  • 61% of people prefer mobile-friendly sites
  • 96% of people search via Google
  • Two-thirds of emails are read on a mobile device
  • Over half of YouTube views originate from a mobile
  • On average, people spend 40 minutes on a mobile per session
  • The use of gifs increased by 33% in 2020
  • People spend most time online between 8pm and midnight
  • The mobile marketing industry is worth $11 billion globally
  • During 2023 businesses are expected to spend over $360 billion on mobile advertising
  • The US spends more on mobile advertising than any other country
  • Adverts in mobile gaming are growing rapidly
  • 80% of videos released are viewed
  • 50% of people search Google immediately after seeing an ad
  • Click-through rates on mobile from Google ads is higher than desktop
  • 80% of consumers like location-based alerts
  • 40% of millennials like receiving texts from brands
  • 69% of people will read a review on their mobile instead of asking a member of staff

Top Mobile Marketing Statistics in 2024

Mobile Marketing 1129

1. 52.2% Of Internet Traffic Originates From A Mobile Device

As mentioned, in 2016 mobile internet access overtook desktop for the first time.

It marked the moment that cell phones were considered a viable option for surfing the web. 

In short, mobile devices now have enough memory and power to make surfing the internet enjoyable. It’s certainly more convenient than turning on the desktop. 

As of 2022, 52.2% of internet traffic comes via a mobile.

The fact that this isn’t higher reflects what mobiles are most commonly used for, searching for information.

The sale is not always completed via a mobile. 

However, it is the best way to introduce your company to the public and increase brand awareness, for when they are ready to buy. 


2. 61% Of People Prefer Mobile-Friendly Sites

The importance of having a mobile-friendly site is reflected in the fact over half of internet connections come from a mobile device.

If you want to compete with the competition your site and products need to be formatted for mobiles.

That means, ensuring your page shrinks to the size of the available screen and is still easy to read/navigate. 

A recent survey by WebFX found that 61% of people want to see a mobile-friendly site, even if they are shopping from a desktop. 

It’s because the first purchase may be from a desktop, but that creates trust and subsequent purchases are often done from a mobile. 

Of course, some of these people are simply in a  rush.

A mobile-friendly site allows them to look and purchase in nearly no time. 


3. 96% Of People Search Via Google

This isn’t a surprising statistic. Google is the king of search engines, whether you’re surfing from a desktop or a mobile. 

With so many people starting at Google, you need to make sure your SEO marketing plan isn’t just mobile-friendly, it also needs to be maximized for SEO. 

This will help Google see you and push you higher in the search results. 

Don’t forget that 75% of searchers will never look past page one of the results.

In other words, if you’re not on page 1 for your chosen keywords, you need to revise your marketing plan.

It should be noted that this is even more important if you are advertising locally, you need to appeal to people in your area via mobile. 


4. Two-Thirds Of Emails Are Read On A Mobile Device

It’s estimated there are over 7 billion mobile devices in the world.

The majority of them are connected to the internet. 

It’s much more convenient to check emails, the bank, and even send a message or video call from your mobile.

The simple truth is that it’s always in your pocket and it takes moments to check any of these things. 

It’s therefore not surprising that the latest survey shows 66% of emails are read from a mobile device. 

Alongside the convenience, auto-reply and predictive text make replying very easy. 

As a business, you need to make sure every email sent is optimized to appear on a mobile device, or you’re likely to lose customers.

This is important regardless of what type of email messages you send out.

However, it’s even more important if you’re trying to grow your business through email marketing.    


5. Over Half Of YouTube Views Originate From A Mobile

YouTube Views 1131

Over half of internet traffic comes from a mobile, and two-thirds of people check emails on their mobiles.

It’s therefore hardly surprising that over half of all YouTube views come from mobile devices. 

YouTube has become a very popular medium.

In fact, an increasing number of young people spend more time watching YouTube than traditional television. 

If you’re marketing your business you need a YouTube channel and you must post videos that are mobile-friendly. 

It will help your business become noticed and should increase sales. 

Don’t forget, videos are easier to digest and more fun than reading text.

They play an important part in marketing. 


6. On Average, People Spend 40 Minutes On A Mobile Per Session

It’s possible to quickly check messages or some other online information via your mobile in a matter of seconds. 

However, mobiles, and the power of the internet, are addictive. People rarely look at just one thing. 

In fact, according to the latest survey, the average user spends 40 minutes online per session.

There will be multiple sessions per day. 

In those 40 minutes, you’ll want them to see your website, videos, and other marketing material.

If you get the approach right you’ll increase brand awareness and sales. 

The survey doesn’t cover how many times the average user starts a session per day.

However, it’s likely to be at least three, meaning you have at least an hour a day to get their attention. 


7. The Use Of GIFs Increased By 33% In 2020

GIFs, correctly known as Graphic Interchange Format, is an animated image, or a very short video lasting a few seconds. 

The GIF can be inserted into Instagram stories, emails, and a variety of other mediums.

Each GIF simply sits in a designated position and replays continually. 

They are generally meant to be amusing, are a great way to boost brand awareness and help your adverts get noticed. 

What is interesting is that in the space of a few years, the popularity and use of GFIFs have risen from 3% to 33%.

The bottom line is simple, GIF usage looks set to increase further, you need to start incorporating them in your adverts and messages today. 

It’s essential to keep up with the latest marketing trends. 


8. People Spend Most Time Online Between 8 PM And Midnight

Although people have their mobiles with them all day, it’s not always possible to check messages or surf for information.

After all, most people have jobs. 

That’s why the optimal time for being online is the evening, between 8 pm and midnight.

Interestingly, the survey revealed that during these peak hours, more people accessed the internet via a tablet than a phone.

Very few used a desktop.

The survey also noted a surge in online activity between 7 am and 10 am.

This wasn’t as high as the evening activity.

However, this activity was predominantly on mobile phones. 

Desktop internet access was highest between 10 am and 5 pm, the time when most people are working. 

In short, if you want to make the most of your mobile advertising, consider what time you release your material. 


9. The Mobile Marketing Industry Is Worth $11 Billion Globally

The latest study of the mobile marketing industry by Statista was conducted at the end of 2020.

At this stage, the market was worth approximately $11 billion. 

It’s grown since and continues to grow rapidly. Statista estimates it will be worth over $60 billion by 2030.

Considering how rapidly the number of mobiles is growing, and the rise in mobile internet speeds, it seems highly likely that $60 billion is a conservative estimate. 

In short, if you’re in marketing, you must be taking mobile advertising into account, or your business will get left behind. 


10. During 2023 Businesses Are Expected To Spend Over $360 Billion On Mobile Advertising

Mobile Advertising 1135

As mobile advertising has become more prominent and popular, businesses are spending more money on this type of advertising. 

The rate of return is generally excellent, making any investment worthwhile. 

It’s estimated that businesses will spend over $360 billion on mobile advertising during 2023.

It’s a significant rise from 2015 when businesses spent just $61 billion! 

Interestingly, the rise per year in mobile advertising has been surprisingly consistent. 

In 2016 it climbed $34 billion to reach $95 billion spent.

The following year spending increased by $42 million, and in 2018 it reached $175 billion, an increase of $38 billion on the previous year.

The rise in spending is expected to continue. Estimates suggest it will reach $400 billion in 2024. 


11. The US Spends More On Mobile Advertising Than Any Other Country

The US is one of the largest and most powerful countries in the world.

In many ways, it’s also the most advanced and adept at setting trends. 

This is illustrated by the amount spent on mobile marketing.

The US has already realized how important mobile marketing is and, according to Statista, spent $165 billion on it in 2020.

In a survey, 57% of US businesses said they wanted to boost spending on podcast advertising.

Forty-nine percent of those spoken to wanted to increase spending on mobile video ads.

Both are excellent choices. 

It’s worth noting that most other countries are far behind the US in spending. 

China grabs the second spot with approximately $110 spent during 2020.

No other country comes close to these spending levels

It’s worth noting that Instagram advertising revenue by itself is likely to be over $40 billion during 2023. 


12. Adverts In Mobile Gaming Are Growing Rapidly

Mobile advertising covers a wide array of categories.

It can be difficult to know which category you should target first. 

Two which are becoming increasingly popular are mobile gaming and social media.

According to reports, these are two of the options which appear to get the most interest. 

After all, people love gaming online and looking at social media. 

According to the latest Statista reports, the amount spent on advertising within the mobile gaming arena is rising rapidly.

In 2021, $46 billion was spent on advertising. 

By 2025, it’s expected that this figure will increase to $130 billion. 

It’s not surprising, there are over 3 billion mobile gamers in the world. 

Currently, mobile gaming advertising is not the biggest spend on the market.

As of 2023, $141 billion was spent on social media advertising and the figure is expected to grow. 


13. 80% Of Videos Released Are Viewed

According to the latest research, your average consumer is 85% more likely to purchase something after seeing it in a video.

That’s why so many people see an advert and then go on Google search. 

What is likely to impress you further is the viewability of a video.

Research shows that 80.1% of videos are viewed.

Of course, the reports don’t highlight how much of each video is being watched.

However, the reports do show that the average internet user sees over 32 videos every month and 33% of people are on YouTube, considered the best place to watch videos. 

You should be aware that 78% of people will watch videos on YouTube every week.

It’s worth noting that video ads appear to generate a better response when geared towards mobile watching as opposed to on a desktop. 


14. 50% Of People Search Google Immediately After Seeing An Ad

Getting your SEO marketing right is difficult.

You need to create adverts, videos, and blogs where your potential customers will see them. 

YouTube is an excellent starting point, as is social media. 

However, once you’ve introduced your product or service people will want to know more.

That means they’ll turn to Google to see what is known about you and your product.

They’ll also look at social media and review sites. 

Surveys show that 50% of people who see an ad will then do a Google search.

That means they’re interested in what you’re offering. 

To ensure your mobile adverts are successful they need to be backed up with the right mobile-friendly content. 

This will allow consumers to find out more about you and your product, and then place an order. 


15. Click-Through Rates On Mobile From Google Ads Is Higher Than Desktop

Google Ads 1136

Click-through rates are important.

It refers to when someone sees your mobile advert and then clicks to go to your site or purchase the item. 

In a perfect world, you’d get a 100% click-through rate.

However, this is highly unlikely as marketing is a game of numbers. 

Most marketers are happy if 1-2% of those who see an advert go on to purchase the product. 

However, the latest surveys show that this rate is just about achievable when people see adverts on their desktops. 

But, when the advert comes via Google ads on a mobile device, the click-through rate is significantly higher. 

For example, the travel and hospitality industry gets an average click-through rate of 0.61% on a desktop, this rises to 5.36% via Google ads on a mobile.

The same is true for all industries. Arts and entertainment go from 0.84% on desktop to 5.01% on mobile.

Even finance sees a benefit, moving from 0.53% on a desktop to 4.57% on a mobile. 


16. 80% Of Consumers Like Location-Based Alerts

Location-based alerts are the perfect way to target customers with relevant local information.

They are often used to warn of bad weather. 

Companies can use these alerts to tell customers of a bargain near where they are.

It’s especially effective when the consumer is in or close to a physical store. 

The right marketing team can also use this type of alert to tell a consumer about their product even when it’s not nearby.

It simply reminds them there is another option. 

Approximately 80% of those surveyed said they liked receiving these alerts.

It helped them to feel the service was personalized.

That is a valuable technique to increase sales. 

As many as 53% of respondents said they would visit the business after receiving an alert. 

Perhaps the more surprising statistic is that 20% of people don’t like location-based alerts. 


17. 40% Of Millennials Like Receiving Texts From Brands

In a digital world where things are often reduced to numbers, personal service has become increasingly important.

Anything you can do to help your customers feel they matter will help. 

That’s the main reason why 40% of Millennials, and 40% of Generation Z like receiving a text from their favorite brands. 

This approach is also worthwhile for the business as 50% of consumers in the US will purchase an item after they have received a text telling them about it!

In short, if you’re running a business and not sending texts to customers, you’re potentially missing out on a lot of sales. 


18. 69% Of People Will Read A Review On Their Mobile Instead Of Asking A Member Of Staff

Read A Review On Their Mobile 1137

If you’ve ever been in a store looking at a product, trying to decide whether to buy it, you’ll know this feeling. 

You need to decide between asking a member of the sales team or looking online at reviews.

69% of people look online to see what others have to say. 

This actually makes sense. People online are independent and should provide an honest opinion.

The sales team are trying to get a sale, meaning their advice may not be as independent. 

You should not, 38% of customers will start looking at products on a mobile device before purchasing in-store.

All you have to do is advertise and know when to give them space. 


Summing Up

One thing is clear from the above mobile marketing statistics, this is a rapidly growing industry. 

If you haven’t already started mobile marketing, you need to start today.

As the statistics show, your business can’t afford to miss out on the mobile customer base.

It’s already larger than the desktop base and this divide is likely to get larger in the future. 

Let’s face it, mobile marketing is the face of the future, you need to be part of it today. 


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Written by Kelly Indah

I’m a statistics researcher here at EarthWeb with a special interest in privacy, tech, diversity, equality and human rights. I have a master’s degree in Computer Science and I have my Certified Information Systems Security Professional (CISSP) certification.