Instagram is one of the most popular social media platforms in the world, with over 2 billion active users.
But who are these users, and what are the Instagram gender demographics we want to know?
It’s important to note that there are some significant differences in gender demographics when you look at different countries.
For instance, in the United Kingdom and the United States, more women use Instagram.
However, when you look at India’s gender demographics for Instagram usage, it’s the opposite.
Men dominate the platform over women in India.
Overall, the gender demographics of Instagram are balanced at the global level and in some countries.
However, there are some significant differences in gender demographics when you look at different countries and age groups.
These differences can help businesses and marketers to better understand their target audiences on Instagram.
Let’s explore the demographics of Instagram users in more detail.
Key Statistics
- Instagram’s global male demographic accounts for 51.8% of users.
- Instagram’s global female demographic accounts for 48.2% of its users.
- The female Instagram gender demographic makes 56.5% of its users.
- The male Instagram gender demographic makes 43.5 % of its users.
- Women make up 57% of Instagram usage in the United Kingdom.
- Men account for 42% of Instagram users in the United Kingdom.
- In 2022, 73.3% of men used Instagram in India.
- In India, only 27% of Instagram’s users are female.
- Globally, men between 18- and 24-years old use Instagram the most.
- Worldwide, the gender and age group that uses Instagram the least is men 65 and older.
Instagram Gender Demographics in 2023
1. Instagram’s Global Male Demographic Accounts for 51.8% of Users.
A recent study by Statista found that, as of January 2023, 51.8% of Instagram’s users are male, which is 3.6 percentage points higher than the female demographic on the social platform.
(Statista)
2. Instagram’s Global Female Demographic Accounts for 48.2% of Its Users.
The same research from Statista showed that 48.2% of Instagram; s global users are female.
At 3.6 percentage points lower than the male user demographic, the platform is slightly more male-dominated.
(Statista)
3. The female Instagram gender demographic makes 56.5% of its users.
In the United States, 56.5% of Instagram users are female, which is a 13-percentage point difference higher than the male user demographics.
This Statista data shows that Instagram is more popular with women in the United States.
(Statista 2)
4. The Male Instagram Gender Demographic Makes 43.5 % of Its Users.
Only 43.5% of U.S, Instagram users identify as male.
This is a significant difference from the global average, and it suggests that women dominate on the Instagram platform in the United States.
(Statista 2)
5. Women Make up 57% of Instagram Usage in The United Kingdom.
In the U.K., Instagram’s gender demographics are somewhat like the U.S. as 57% of women use Instagram, which is higher than the usage of men on the platform.
There is a difference of approximately 15 percentage points, with women on the higher range of the gender spectrum using Instagram.
(Social Films)
6. Men Account for 42% of Instagram Users in The United Kingdom.
Men account for 42% of Instagram usage compared to the 57% of women on the platform.
Much like in the United States, women dominate Instagram in the United Kingdom.
In fact, these gender demographics are close to the same in percentages.
(Social Films)
7. In 2022, 73.3% of Men Used Instagram in India.
Instagram is one of India’s favorite social platforms. Instagram is male dominated in India with 73.3% of its users from India being men.
There is a massive gender gap between the male and female Instagram user demographics in India.
(Statista 3)
8. In India, Only 27% of Instagram’s Users Are Female.
Men dominate Instagram in usage in India. In fact, they are 46.3 percentage points above the female Instagram user demographic which accounts for 27%.
This data looks much different, virtually opposite of the United Kingdom and the United States.
(Statista 3)
9. Globally, Men Between 18- and 24-Years Old Use Instagram the Most.
More than just gender, marketers and businesses also need to understand their audiences in terms of gender plus age.
It makes a significant difference when your products are designed for women over 40, but you just target the female demographic.
Men who are 18 to 24 years old account from 16.9% of global Instagram users.
(Statista 4)
10. Worldwide, the Gender and Age Group that Uses Instagram the Least Is Men 65 and Older.
In contrast to 16.9% of males between 18 and 24 using Instagram, we have only 1.1% of male users in the 65 and older crowd on the platform.
You can see how this data would matter when you’re creating your marketing strategy.
(Statista 4)
11. The Biggest Female Global Demographic on Instagram Is Between 18 and 34 Years Old.
According to Statista, in terms of global usage, women between 18 and 34 account for the highest users in the female demographic at 27.8%.
Males in this age range account for 33.3% of Instagram global users.
Women between 18 and 24 and 25 and 34 are equally distributed in Instagram usage at 13.9% each, which gives us the 27.8% figure.
(Statista 4)
12. Globally, only 8.1% of women between 35 and 44 use Instagram.
At the global level, women account for 8.1% of Instagram users in the world.
Unlike their younger counterparts, women in this age group use Instagram more than the same male demographic which accounts for 7.6% of Instagram usage.
(Statista 4)
13. 4.7% of Women Between 45 and 54 Are Using Instagram in The World.
If you’re target audience is women between 45 and 54, you need to know that 4.7% of them use Instagram.
While you can target them on Instagram, other social platforms may be more profitable. In this same age range, men account for 3.7% of Instagram’s global users.
(Statista 4)
14. Male Global Instagram Users Between 13- and 17-Years Old Account for 4.3% of Users.
The fifth age and gender demographic for Instagram usage in the world is among males aged 13 to 17. The female demographic in this age range accounts for 3.7%.
(Statista 4)
15. Women Between 55 and 64 Make up 2.6% of Instagram’s Global Users.
When looking at the global figures, 2.6% of women between 55 and 64 use Instagram. In this same age group, men account for 1.7%.
(Statista 4)
16. 70% of Consumers Use Instagram for Discovering New Products.
This data tells us that Instagram has a large audience of users looking for new products to buy.
Based on the gender demographics from the United States and the United Kingdom, your largest audience will be among women.
(Omnicore Agency)
17. Instagram’s Female Users Like to Use the Platform to Connect with Family and Friends.
Overall, women are more apt to use social media as a space to connect with friends and family.
This includes Instagram. Male users on the platform are most apt to use it for networking for jobs, etc.
This also suggests that the women of Instagram use it for social purposes, while its male users are more apt to use it for professional purposes.
(Omnicore Agency)
18. 28.5% of Global Instagram Users Have the App Installed on Their Mobile Phones.
This 28.5% of Instagram app usage is related to the global usage of the app.
However, 79.1% of Instagram users in the United States have the app installed on their phones, also the same is true for 79.9% in Germany, and 82.9% in the United Kingdom.
This is your mobile audience, marketers, and businesses.
Combine this data with the male and female ratios when developing your Instagram marketing strategy.
(Backlinko)
19. In 2023, Instagram Is Expected to Grow by 1.8% in Terms of Users in The United States.
You need to know that in the United States alone, Instagram’s estimated growth in users for 2023 is 1.8%.
While that may not seem like much, it adds up in new users.
(Backlinko)
20. Essentially, You Have a Potential Advertising Audience Reaching Roughly 1.628 Billion Instagram Users.
Instagram is in fourth place among the most active social media outlets in the world. With over 1.6 billion global users, your advertising audience is massive.
When you have the gender, age, location, and other demographics on your side, you have the advertising edge. Use these statistics wisely.
(DataReportal)
FAQs
What Is the Gender Breakdown of Instagram Users?
As of January 2023, 51.8% of Instagram users are male, while 48.2% are female.
Therefore, the Instagram social platform is slightly more male-dominated at the global level.
However, in the United States, the United Kingdom, and some other countries and regions it’s more female-dominated.
What Are the Differences in Gender Demographics Between Countries?
There are some significant differences in gender demographics on Instagram when you look at different countries.Â
For example, in the United States, 56.5% of Instagram users are female, while only 43.5% are male.
So, your audience in the United States will consist of more women than men. The same is true in the U.K. and other countries.
This is a significant difference from the global average, and it suggests that Instagram is used more by women in the United States compared to the world.
 India is the most male-dominated from our research.
What Are the Age-Related Differences in Gender Demographics on Instagram?
The largest age group of male users on Instagram are those between 18-24 years old, while the largest age group of female users are those ages 25-34.Â
This data suggests that Instagram is more popular among younger users, and that women tend to use the platform for longer than men.
In advertising terms, your Instagram audience consists mostly of men between 18 to 34 (33.3%) and women between 18 to 34 (27.8%).
These age groups consist of Millennials and Gen-Z.
How Has the Gender Demographics of Instagram Changed Over Time?
The gender demographics of Instagram have changed over time. In the early days of the platform, it was more popular among women.
However, in recent years, the gender gap has narrowed, and the platform is now more evenly split between men and women.
Why Are the Differences in Gender Demographics Between Countries?
There are several reasons why the gender demographics of Instagram might differ between countries.
These reasons could include cultural factors, social norms, and the availability of other social media platforms.
The overall goal for advertising and marketing is to be relevant with your offerings in reference to gender, age, social norms, cultures, and other factors.
What Are the Implications of The Gender Demographics of Instagram for Businesses and Marketers?
The gender demographics of Instagram can be a valuable tool for businesses and marketers.Â
With a deeper understanding of the demographics of their target audience, businesses can customize their marketing campaigns to reach their targets.
For instance, a business that sells beauty products might want to focus their marketing efforts on female users, while a business that sells sports equipment might want to focus on male users.
Naturally, there are outliers no matter what industry you’re in, so that data is also helpful.
In addition to the statistics in this article, businesses and marketers should also consider the following factors when developing their Instagram marketing strategy:
• The interests of their target audience. What are the topics that their target audience is interested in? What kind of content do they like to see?
• The tone and style of their brand. How do they want to be perceived by their target audience? What kind of language and visuals should they use?
• The competition. What are other businesses in their industry doing on Instagram? How can they differentiate themselves?
By taking all of these factors into account, businesses and marketers can create effective Instagram marketing campaigns that reach their target audience and achieve their business goals.
Conclusion
The gender demographics of Instagram are balanced, with only slightly more male users at the global level.
However, we have seen some significant differences in gender demographics when you look at different countries and age groups.
It’s within these differences that businesses and marketers can better understand their target audiences on the Instagram platform.
With statistics like we have in this article, businesses can customize their marketing campaigns to reach their specific target audience.
We hope that you have gotten a lot of value from these Instagram gender demographics today.
Sources
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Written by Jason Wise
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