Incogni vs DeleteMe

Incogni vs DeleteMe Comparison: Which Is Better in 2024?

Published on: January 5, 2024
Last Updated: January 5, 2024

Incogni vs DeleteMe Comparison: Which Is Better in 2024?

Published on: January 5, 2024
Last Updated: January 5, 2024

Protecting your private information has become more critical than ever.

Some companies, like Incogni and DeleteMe, offer data privacy management services to help safeguard your personal information.

As you explore ways to enhance your privacy, it’s vital to know which of these tools can cater to your needs.

Incogni operates as a proxy, sending data removal requests to people search sites and data brokers that likely have your information, providing an affordable solution to shield your personal data.

On the other hand, DeleteMe has human operators who actively opt you out from the most active personal data aggregators, keeping watch for resurgent data to better protect your privacy.

In your quest to find the most suitable data privacy management software, comparing Incogni vs DeleteMe is essential.

Consider factors like price, effectiveness, and ease of use when making your decision, as these will ultimately determine which tool best aligns with your requirements.

Incogni vs DeleteMe: Overview

In this section, we will explore Incogni and DeleteMe, and provide you with the necessary information to understand their features and differences.

What is Incogni?

Incogni vs DeleteMe

Incogni is a data deletion tool that focuses on helping you regain control over your online privacy.

It works by sending removal requests to over 180 data brokers, aiming to delete your personal information from their databases.

👉 Get Incogni Here

Launched in 2022, Incogni expanded its services rapidly, which now cover more data brokers compared to when it was initially launched, working with only 76 brokers.

Some key aspects of Incogni include:

  • Expanding list of data brokers: Currently, Incogni works with 180+ data brokers and continues to expand its list.
  • Automatic requests: When a new data broker is added, Incogni automatically sends a request for your data to be removed.

What is DeleteMe?

Best DeleteMe Alternatives for Protecting Your Online Privacy

DeleteMe, on the other hand, has been in the market since 2010 and specializes in online privacy protection by removing your personal data from various data brokers’ databases.

👉 Get DeleteMe Here

With a list of around only 40 major data brokers, DeleteMe has a longer market presence than Incogni.

Noteworthy features of DeleteMe:

  • Large network of data brokers: DeleteMe works with 40+ major data brokers to help remove your data from online sources.
  • Transparency: DeleteMe provides DIY data removal guides and a Help Center to support your online privacy needs.

Keep in mind your specific privacy needs and the tools’ features when deciding which is most suitable for you.

Features Comparison

Privacy Dashboard

Both Incogni and DeleteMe offer user-friendly privacy dashboards for managing and monitoring your data removal activities.

With Incogni, you get an affordable tool that provides an easy-to-use interface for tracking your interactions with data brokers.

On the other hand, DeleteMe offers a premium experience with a well-organized dashboard that allows you to manage your account with ease.

Removal Requests

When it comes to sending removal requests, Incogni acts as your proxy, working with people search sites and brokers that have or are likely to have your data.

DeleteMe has a list of around 40 major data brokers it partners with to request removals, as opposed to Incogni’s list of 180+ brokers.

Data Removal Process

The data removal process for both Incogni and DeleteMe is aimed at ensuring your personal information is removed from the internet as much as possible.

Incogni verifies the removal requests for people search sites and brokers to ensure your data is taken down.

DeleteMe also sends requests to data brokers and follows up on the status of the removals.


Incogni and DeleteMe both provide reports to users about the status of their data removal efforts.

Through either platform’s dashboard, you can monitor your requests and view the progress of your data being removed.

Pricing and Subscription

In this section, we will discuss the pricing and subscription options for both Incogni and DeleteMe.

We’ll cover Incogni Pricing and DeleteMe Pricing in separate sub-sections to help you better understand their costs and what they offer.

Incogni Pricing

Incogni Pricing

Incogni offers two subscription plans for their data-deletion services:

  • Monthly plan: $12.99 per month
  • Yearly plan: $6.49 per month (or $77.88 per year)

👉 Get Incogni Here

It’s important to note that by choosing the annual subscription, you can save approximately 50% compared to paying on a monthly basis. The yearly plan brings the monthly cost down to just $6.49.

DeleteMe Pricing

DeleteMe Pricing

DeleteMe is around $129 per year for 1 person and $229 per year for 2 people.

👉 Get DeleteMe Here

To summarize, Incogni offers a more affordable pricing structure, especially if you opt for an annual plan.

Data Brokers and People Search Sites

When it comes to protecting your personal information, it’s important to understand the role of data brokers and people search sites.

Data Broker Websites

Data brokers are companies that collect, analyze, and package vast amounts of data on individuals from various sources, often selling this information to third parties.

People search sites, on the other hand, are platforms that help locate individuals and provide details about them, often gathering their data from data brokers.

Opt-Out Process

To safeguard your privacy, data removal services like Incogni and DeleteMe help you opt out of data brokers and people search sites.

These services actively identify sites that have your information and submit requests to delete your data from their databases.

Let’s take a closer look at each of these services:

Incogni works with over 180 data brokers, including more than 66 people search sites.

Incogni’s plans are relatively affordable compared to its competitors.

Incogni data brokers

Acting as your proxy, they send out data removal requests, which include sites from various niches such as marketing, recruitment, and financial services.

👉 Get Incogni Here

DeleteMe: For an annual fee of $129, DeleteMe removes your information from around 40 sites every three months, or $229 for two people, ensuring that your data stays up-to-date across these platforms.

DeleteMe data brokers

Data Privacy Regulations

In this section, we will discuss two important data privacy regulations that are relevant to Incogni and DeleteMe: the California Consumer Privacy Act (CCPA) and the General Data Protection Regulation (GDPR).

👉 Get DeleteMe Here

Understanding these regulations will help you see how these services work to protect your personal information.

California Consumer Privacy Act (CCPA)

The CCPA is a data privacy law that aims to protect the personal information of California residents.

It gives you the following rights:

  • The right to know what personal information is being collected about you
  • The right to delete the personal information collected from you
  • The right to opt-out of the sale of your personal information
  • The right to non-discrimination if you exercise any of your CCPA rights

Both Incogni and DeleteMe work to ensure regulatory compliance with the CCPA.

They send removal requests to data brokers and people search sites storing your information, leveraging the CCPA to force these entities to erase your personal data from their online databases.

General Data Protection Regulation (GDPR)

The GDPR is a comprehensive data protection law that affects businesses operating within the European Union (EU).

It provides EU residents with several data privacy rights, such as:

  • The right to access your personal data
  • The right to correct inaccurate personal data
  • The right to erase your personal data (the “right to be forgotten”)
  • The right to restrict the processing of your personal data
  • The right to data portability

Both Incogni and DeleteMe utilize the GDPR to ensure that your personal data is processed and stored in compliance with the regulation.

They assist in submitting formal data removal requests to data brokers that operate within the EU, utilizing GDPR to secure the deletion of your personal information.

Security and Privacy Risks

When it comes to data deletion tools like Incogni and DeleteMe, it’s essential to be aware of the various security and privacy risks involved.

In this section, we’ll discuss the potential dangers and concerns associated with these services, including identity theft, phishing, and fraud.

Identity Theft

Identity theft is a significant concern when dealing with personal information online.

Both Incogni and DeleteMe aim to protect your privacy by removing your data from various data brokers and online aggregators.

However, you should take additional precautions to safeguard your information from identity thieves:

  • Be mindful of the websites you share your personal data with and only disclose your details on trusted platforms.
  • Use strong, unique passwords for all your online accounts.
  • Enable multi-factor authentication wherever possible.


Phishing attacks are another potential risk while using data deletion tools.

Cybercriminals may try to trick you into providing your information by masquerading as a company you use or another trusted source.

To protect yourself from phishing:

  • Always verify the sender’s email address before clicking on any links or responding to requests for personal information.
  • Look for signs of phishing, such as poor grammar, misspellings, and discrepancies in the email domain.
  • Avoid clicking on links or downloading attachments from suspicious emails.


Although Incogni and DeleteMe are legitimate services that work to protect your data privacy, there’s always a risk of fraudsters posing as these companies to deceive you.

To mitigate this risk:

  • Confirm the authenticity of any communication from data deletion services by visiting their official websites or contacting their customer support.
  • Never share sensitive information, such as passwords or financial information via email or phone.
  • Research the company’s reputation and check for reviews or testimonials to ensure their legitimacy.

By familiarizing yourself with these security and privacy risks, you can take the necessary precautions to protect your data while using data removal services.

Keep in mind that, while these tools are helpful, it’s also essential to combine them with personal vigilance for a comprehensive approach to privacy protection.


In your quest to find the best personal data deletion company, it’s essential to weigh the various factors that contribute to their effectiveness, value, and user experience.

When comparing Incogni vs DeleteMe, there are a few notable differences.

Firstly, you’ll notice that Incogni offers a more affordable solution, with many online privacy tools costing significantly more.

For instance, DeleteMe’s annual price stands at $129.

👉 Get DeleteMe Here

This cost efficiency gives Incogni an edge, providing an accessible service for those on a budget.

When it comes to their data broker lists, Incogni has a more extensive reach, covering 180 data brokers compared to DeleteMe’s 40+ brokers.

However, don’t let this discourage you, as DeleteMe still works effectively with a strong focus on the major data brokers.

Incogni Logo

Despite DeleteMe having a longer presence in the market, Incogni boasts a user-friendly interface, making data protection accessible and easy to comprehend.

👉 Get Incogni Here

Given the factors discussed, Incogni emerges as the overall winner – offering you an affordable, efficient, and user-centric data deletion service.

This choice will enable you to improve your online privacy without breaking the bank.

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Written by Trevor Cooke

Trevor Cooke is an accomplished technology writer with a particular focus on privacy and security. He specializes in topics such as VPNs, encryption, and online anonymity. His articles have been published in a variety of respected technology publications, and he is known for his ability to explain complex technical concepts in a clear and accessible manner.