Hulu is an on-demand American OTT video streaming platform owned by The Walt Disney Company that offers a wide variety of films, television series, from networks including CBS, ABC, NBC, as well as original content from Hulu.
It also features the latest episodes of primetime, daytime, and late-night shows just a few hours after airing. Jason Kilar was the first CEO of Hulu.
Launched in October 2007, Hulu has had a viewership growth of 43.8 million over the 15 years it has been in business.
While most people would say that Hulu is nowhere near Netflix in terms of popularity, the statistics of its performance say otherwise.
The video streaming service has been a strong competitor to Netflix, Amazon Prime, and Disney+ Hotstar among others, with its viewer count and popularity rising every year. Let’s check out the top Hulu statistics for 2022.
Key Hulu Statistics 2022
- 43.8 million people are paid subscribers with Hulu
- Hulu is only available in Japan and the U.S.
- 52% of people subscribed to Hulu are female
- 54% of Hulu’s subscribers are either Generation Z or Millennials
- 78% of people watching Hulu watch it in the living room
- 62% of people watch Hulu with ads
- Hulu’s value is $8.7 billion
Detailed Hulu Statistics 2022
How Many People Watch Hulu?
Hulu has gained 43.8 million paid subscribers and 99.7 total viewers in 2022 according to Hulu statistics. This is not surprising given the quality of content, the ad schemes, and the price plans that the platform has.
Currently, the famous Walt Disney Company owns a majority part of Hulu with a good 67% equity while the rest of the company is partially owned by NBC Universal with 33% equity.
Countries of Availability
Hulu is only available in the US and Japan, where the major contribution to its revenue comes from the US, as it has always been a regional service.
Even though it is available only in a limited number of countries, there are several users who bypass the location barrier by using VPN and gaining access to the platforms’ content.
52% of All Hulu Subscribers Are Female
Hulu statistics like this is almost an average compared to other streaming platforms, with an equal statistic for Netflix users as well. This influences the kind of content that streams in the platform, with this one being an almost gender-neutral case.
Over 54% of Hulu’s Viewers Are Either Millennia or Gen-Z
Almost half of Hulu’s viewers were between the ages of 18-24 according to Hulu statistics. Obviously, this is the target age of all OTT platforms, and the content in the coming years would focus more on the kinds and genres that Gen-Z can relate to.
Not to worry, since companies make it a point to execute this in a way that does not compromise the quality of content.
The Growth of Hulu Subscribers Skyrocketed During 2020
When users were confined to their homes, due to COVID-19 and its resulting nationwide lockdowns and self-quarantine protocols, the situation was a huge boost to OTT platforms, and Hulu is no exception for it.
Now, even with the world recovering from lockdowns, going back to normalcy, and starting to function like before, Hulu’s subscription has not taken a hit. It still stands and grows forward from the stats in 2020.
78% of Hulu’s Viewing Takes Place in The Living Room
Many argue that online streaming services don’t really compete with traditional TV companies, but that may be wrong.
According to a study, people usually watch traditional TV programs as a way to relax after a hard day of work, naturally in the living room, with the entire family.
With their interest leaning toward OTTs, The total engagement has equally gone up by 60% when compared to a few years ago.
With online streaming services becoming more popular, they’re taking a chunk out of the time people spend watching traditional TV programs.
Online streaming services are seen as an option to completely replace traditional TV companies in the near future.
With 78% of Hulu’s viewing taking place in the living room, this represents millions of hours on Hulu which numerous users would have spent watching traditional TV some years ago.
62% of Viewers (Approximately 32 Million People) View Hulu with Ads
Hulu’s ad-supported plan costs just $6.99/month (or $69.99/year) and gives users access to their ad-supported streaming library, whereas the ad-free plan costs $12.99/month where users can watch the same shows and movies without the advertisements and interruption.
Many people wish to view their favorite shows without interruptions. For those who don’t want to pay for a show, this can be a happy medium. But the stats show a lot of people do not mind the ads on the platform.
Hulu Is Valued at $8.7 Billion
Hulu Is a Privately Held Company, so Its Value Can only Be Estimated to A Certain Limit.
This number value was released during Disney’s $71.3 billion acquisition back in March 2019. Hulu statistics show that Hulu trails behind Netflix, which continues to dominate the market, with a valuation of $135 billion.
47% of Hulu Live TV Subscribers Watch Other on Demand Shows and Live TV Daily
With Hulu’s Live TV and ESPN available at $69.99/month, the users opting for this plan are making use of this service to watch other on-demand shows and Live TV daily.
Having the live TV offering has helped bolster Disney’s average revenue per subscriber. That metric for Hulu + Live TV climbed 18% to $84.89 last quarter, in large part because of monthly rate increases.
Hulu Has Over 40% of Original Content on Its Platform
This means that the content is exclusively for use of Hulu. Hulu started out just as a streaming platform but has been producing its own content for a while.
The quality and success of the content can be assumed, with over 40% of its content being original. This has given the opportunity and paved the way for several shows and films to receive the credit they deserve.
Hulu Now Has More than 75,000 Episodic Programs On-Demand Across 1,700 Titles.
Disney Plans on Raising Its Content Spending by $8 Billion in 2022.
This is the highest spending to date by Disney for Hulu’s content production. This may be because of the whopping 40% of original content that Hulu showcases, a majority of which has been a success in terms of viewership and content quality.
Hulu will be benefitting from a major portion of this share, and we can expect many blockbusters and new releases in the coming year.
Hulu’s Most Successful Show – ‘the Handmaid’s Tale’ Has Bagged a Total of 15 Primetime Emmys.
The Handmaid’s Tale is an American dystopian TV series created by Bruce Miller, based on the 1985 novel of the same name by Canadian author Margaret Atwood.
It is the story of life in the dystopia of Gilead, a totalitarian society in what was the United States.
Hulu original series “The Handmaid’s Tale” (Image credit: Hulu)
As per Data Published by Com Score – an American Media Data Analytics Company –the Median Age of A Hulu Viewer Is 32, and The Average Annual Household Income of A Hulu Viewer Rose toUSs$ 93,000.
Hulu’s Ad Revenue by Itself Is Over $1.6 Million in 2021.
Hulu Recruited Tom Brady for $7.5 Million
For the Super Bowl, Hulu recruited New England Patriots quarterback Tom Brady to praise the Hulu Plus Live TV. The ad features Tom Brady saying, ‘I’m not going anywhere,” cost $7.5 million to make, the Wall Street Journal reported.
Consequently, the ad raised the hopes of Patriots fans nationwide.
A Still from The Advertisement of Tom Brady for Hulu (image Credit: Business Insider)
What Is the Average Monthly Revenue of A Hulu Subscriber According to Hulu Statistics?
In 2020, the average Hulu subscriber generated $12.24, while a Hulu Live TV subscriber generated $67.24.
(image Credit: Statista)
What Is the Most-Watched Program on Hulu According to Hulu Statistics?
‘Little Fires Everywhere’, an American drama television series, based on the 2017 novel of the same name by Celeste Ng, holds the record of being the most-watched drama on Hulu ever.
How Many Employees Does Hulu Have?
Hulu has 2,350 employees, situated in both the US and China. The average compensation at Hulu is estimated to be $101,593.
Hulu employees on H1-B visas currently located in the US are reported to receive a median salary of $157,000.
Sources: Dun & Bradstreet, Comparably, H1B Salary Database
Hulu Plans and Prices
Hulu’s ad-supported plan costs just $6.99/month (or $69.99/year) and gives users access to their ad-supported streaming library.
For $12.99/month, users can watch most of those same shows and movies without the ad breaks. This is the ad-free package that Hulu offers.
In January 2019, Hulus started offering no ads plan with on-demand TV and movies for US$ 11.99 per month, and Hulu + Live TV for US$ 44.99 per month. This has become a significant factor in its growth contribution.
Later on, Hulu had proposed a combo of Hulu+ Live TV with Disney+ and ESPN+ for $69.99/month for additional on-demand content and live streams from various sports, entertainment, and news channels according to preference, and also some additional content on Disney+ and ESPN+.
The latest and most premium package includes all the available perks at a rate of $75.99/month, and this is the ongoing package that is most premium.
Source: Grounded Reason
Hulu Live TV Added a Few Channels from Discovery in The Last Year
The addition of Discovery channels to Hulu Live TV follows Hulu scoring a huge back catalog of the company’s content earlier this year.
Hulu’s on-demand service added more than 4,000 episodes of various shows from Discovery channels including Deadliest Catch, Say Yes to the Dress, and MythBusters.
Discovery has been expanding its presence on streaming platforms lately, and it has chosen Hulu this time, which is not a bad choice, given the recent growth and popularity of the streaming platform.
Hulu with Live TV Reaches 4M Subscribers in Q4 2021
In Disney’s Q4 2021 earnings report today, the company shared updated subscriber numbers for each of its streaming services, including both Hulu and Hulu with Live TV.
Hulu with Live now has 4 million subscribers, and Hulu SVOD has 39.7 million subscribers. That’s a 20% increase for the combo services, year after year.
Hulu Statistics FAQs
Hulu allows subscribers to create different user profiles for the different people for the same account.
Each profile curates its own watch list and recommendations,
which are specific to each user. This makes it possible for each user to get separate lists of shows, according to preference.
So your child would not get any murder mystery genre recommendation and your kids’ cartoons can stay out of your list.
What Devices Does Hulu Support?
Hulu streaming is possible on Google Chromecast, smart TVs, Apple TVs, Amazon Fire TVs, Kindle Fire, and almost any other Apple, Windows, or Andriod browsers.
This makes Hulu one of the easily accessible streaming platforms among its competitors.
Where to Discuss Queries and Opinions About Hulu?
Hulu has an online community called ‘Hulu Community’ where the users address their problems and give opinions about the platform.
The community can be accessed by users as well as the company. This makes it a very people-friendly place to discuss anything related to Hulu.
Hulu has the full package coming up for the new year, with fresh content including the television series ‘How I Met Your Father’ and ‘Sex Appeal’. These shows are predicted to be the driving force for the company’s next year’s revenue.
Recently Hulu unveiled its watch party feature, the latest feature which lets different users watch the same show at the same time, giving a sense of togetherness.
This feature became a huge hit, owing to the loneliness felt by people particularly during the COVID-19 lockdowns, where people were stuck in their homes, away from their friends and family.
This feature, among others, show that Hulu is taking its growth plan seriously, and the company is just getting started in terms of profit and viewer satisfaction.
Hulu Statistics: Conclusion
Summing up, Hulu viewership statistics show that the service has grown a lot in recent years, particularly as a consequence of the COVID-19 lockdowns.
It’s been a long ride for Hulu, from the beginning till its acquisition by Disney and all the way till today. Even with the stiff competition from other players like Netflix and Amazon Prime, Hulu has stacked up pretty well against them.
So it is safe to say that its popularity will only continue to grow, and you have these stats to back that up.