How to Get More Employees on LinkedIn

9+ Surefire Ways to Get More Employees on LinkedIn

Published on: March 20, 2024
Last Updated: March 20, 2024

9+ Surefire Ways to Get More Employees on LinkedIn

Published on: March 20, 2024
Last Updated: March 20, 2024

Navigating the world of LinkedIn to bolster your company’s presence and attract top talent can seem daunting. 

However, with the right strategies and tools, you can significantly increase your employee count on LinkedIn, thereby enhancing your company’s visibility and appeal to potential job seekers and partners. 

This guide provides you with simple, actionable steps to get more employees on LinkedIn, making your company a beacon for talent and opportunity.

How to Get More Employees on LinkedIn

1. Buy Employees from Media Mister

Buy Employees from Media Mister How to Get More Employees on LinkedIn

Platforms like Media Mister offer services to enhance your LinkedIn profile by increasing your number of connections, including employees. 

👉 Buy LinkedIn Employees

This method can kickstart your LinkedIn growth, making your company appear more reputable and established to potential employees and partners.

2. Leverage the LinkedIn Teammates Feature

The LinkedIn Teammates feature is a powerful tool designed to enhance the visibility and engagement of employees within a company. 

This feature ensures that you never miss important team posts by allowing you to follow updates from your colleagues specifically. 

It encourages a more robust connection among team members, fostering a supportive environment where everyone’s achievements and contributions are recognized and celebrated.

How to Add Teammates

Adding teammates on LinkedIn is straightforward.

Begin by clicking on the “My Network” tab, then select “Teammates” on the sidebar. 

Here, you can add individuals by entering their names. 

LinkedIn will prompt you to send a connection request if you’re not already connected. 

After adding them as teammates, customize your notification settings to stay updated on their posts. 

This proactive approach helps keep the team aligned and informed about each other’s professional activities, facilitating better collaboration and support within the company.

Benefits of Engaging with Teammates’ Content

Engaging with your teammates’ LinkedIn content boosts their visibility and strengthens your professional relationships. 

By liking, commenting, and sharing their posts, you contribute to creating a positive and encouraging work environment. 

This engagement can lead to increased visibility for individual achievements and company-wide initiatives, making your team more attractive to potential talent and collaborators.

3. Encourage Employees to Engage with Company Content

Building a culture of engagement on LinkedIn involves encouraging your employees to participate in sharing and commenting on company posts actively. 

This can significantly enhance your brand’s reach and create a positive image that attracts talent and business opportunities. 

Communicating the value of engagement to your employees, explaining how their involvement contributes to the company’s success and their personal brand development, is essential.

Strategies for Promoting Engagement

To foster engagement, consider developing content that showcases your employees, such as highlighting achievements, celebrating milestones, or offering a glimpse behind the scenes of your company’s operations. 

This approach builds a sense of belonging and pride among your team and encourages them to share these moments with their networks. 

Additionally, creating interactive opportunities, such as Q&A sessions, live events, or discussions on LinkedIn, can further stimulate engagement and participation from your employees. 

These activities not only promote your company’s visibility but also position your team as active and engaged members of the professional community.

4. Utilize the “Notify Employees” Feature

LinkedIn’s “Notify Employees” feature is a strategic tool that enables companies to alert their employees about new content on the company page. 

This feature is instrumental in informing your team about the latest company updates, news, and content you’d like them to engage with and share. 

By ensuring that your employees are aware of and interacting with your content, you can significantly amplify your company’s presence on LinkedIn.

Maximizing the Use of Notifications

To effectively utilize the “Notify Employees” feature, it’s crucial to balance the frequency and relevance of the notifications. 

Overuse of this feature can lead to employees ignoring these alerts, so it’s essential to notify them about content that genuinely requires their attention and engagement. 

Pairing notifications with incentives or recognition programs can motivate employees to engage with and share your company’s content more enthusiastically. 

By carefully selecting the content for which you send notifications, you can foster a more engaged workforce that actively supports your company’s LinkedIn strategy.

5. Implement a Social Media Policy

Implement a Social Media Policy How to Get More Employees on LinkedIn

Implementing a social media policy is crucial for any organization aiming to maintain a professional and cohesive presence on platforms like LinkedIn. 

A clear policy outlines what is expected from employees when they engage online and protects the company’s brand and reputation. 

It should cover guidelines on confidentiality, brand representation, and the sharing of company-related content. 

By clearly communicating these policies, employees understand the boundaries and the importance of their contributions to the company’s online persona.

Crafting and Communicating the Policy

Creating an effective social media policy involves collaboration between various departments, including legal, HR, and marketing, to ensure all potential issues are covered. 

The policy should explain the dos and don’ts of social media engagement in a way that is accessible and understandable to all employees. 

Once established, conducting regular training sessions can help reinforce the policy’s importance and ensure that all team members are on the same page regarding their online behavior and engagement.

6. Offer LinkedIn Profile Optimization Training

A well-optimized LinkedIn profile is a powerful tool for personal branding and professional networking. 

Offering training sessions on LinkedIn profile optimization can empower your employees to present themselves and, by extension, your company in the best light possible. 

This includes guidance on selecting a professional profile picture, crafting compelling summaries, and showcasing skills and experiences. 

A polished profile enhances the individual’s professional image and positively reflects on the company’s brand.

Conducting Effective Training Sessions

Organizing workshops or webinars focusing on LinkedIn profile optimization can give your employees the skills and knowledge they need to enhance their online presence.

Cover essential aspects such as the importance of a custom URL, how to write a headline that captures attention and the best practices for listing experiences and achievements. 

Providing examples and templates can help demystify the process, making it easier for employees to update their profiles accordingly.

7. Assign Content Admin Roles to Select Employees

Assigning content admin roles to select employees enables them to actively manage and contribute to the company’s LinkedIn page. 

These individuals can help curate and post relevant content, respond to comments, and engage with the audience, effectively amplifying the company’s voice on the platform. 

This delegation not only diversifies the content shared but also encourages a more dynamic and engaging online presence.

8. Create a Dedicated Company Hashtag

Creating a dedicated company hashtag on LinkedIn is a strategic move that can significantly enhance your brand’s visibility and engagement on the platform. 

A unique hashtag allows for the aggregation of content related to your company, making it easier for users to find and interact with your posts. 

It serves as a digital fingerprint, associating various pieces of content with your brand, and encourages a broader conversation around your company’s activities, values, and community involvement.

Implementing Your Hashtag

To implement a dedicated hashtag, first conduct research to ensure it’s unique and resonant with your brand identity. 

Then, introduce the hashtag to your employees, encouraging them to use it in their posts related to work, such as sharing achievements, company events, or industry insights. 

Promote the hashtag across your marketing channels to gain traction and monitor its usage to engage with users and reshare relevant content. 

This approach not only increases your content’s reach but also fosters a sense of community among employees and the broader LinkedIn network.

9. Promote Employee-Generated Content

Promoting employee-generated content on LinkedIn leverages the authentic voices of your team members to enhance your brand’s credibility and relatability. 

Employee posts, whether about professional milestones, everyday work life, or participation in company initiatives, can humanize your brand and showcase the real people behind your company’s success.

How to Encourage and Share Employee Content

Provide clear guidelines and support to encourage the creation and sharing of employee-generated content. 

This could include workshops on content creation, ideas for potential posts, or even contests to incentivize participation. 

When employees share content related to your company, make sure to engage with these posts by liking, commenting, and sharing them on your company page. 

This not only amplifies the content’s reach but also demonstrates your company’s appreciation for its employees’ contributions.

10. Organize LinkedIn Company Page Events

Organize LinkedIn Company Page Events How to Get More Employees on LinkedIn

LinkedIn Events offer a unique opportunity to connect with your audience in real-time, providing a platform for webinars, Q&A sessions, panel discussions, and more. 

These events can help position your company as a thought leader in your industry, enhance employee engagement, and attract potential clients and partners by providing valuable content and interactive experiences.

Steps to Create and Promote LinkedIn Events

To create a LinkedIn Event, start by defining the event’s objective, format, and target audience.

Use your company page to set up the event, providing all the relevant details such as the date, time, description, and registration link if applicable. 

Promote the event through your LinkedIn network, encouraging employees to share the event with their connections. 

Engage with registrants before the event to build anticipation and continue the conversation afterward to maximize the impact of your event.

FAQs

How can we motivate employees to share our company’s content on LinkedIn?

Show them the benefits!

Explain how it helps both the company and its personal branding. 

A clear social media policy can also give them the confidence to share content responsibly​​​​.

What support or training should we offer to our employees for better LinkedIn engagement?

Offer training on optimizing LinkedIn profiles and using the platform’s features, such as the Employee Notifications feature, to keep them informed and engaged with company updates​​.

How can we make content sharing easier for our employees on LinkedIn?

Provide easy access to shareable content through email, a company intranet, or an advocacy platform. 

Making content readily available encourages more frequent sharing and engagement​​.

Conclusion

Getting more employees on LinkedIn involves a combination of strategic actions and fostering a culture of engagement and collaboration. 

From leveraging unique company hashtags and promoting employee-generated content to organizing LinkedIn events and purchasing LinkedIn employees, each strategy plays a critical role in enhancing your company’s presence on the platform. 

By implementing these approaches, you can significantly increase your employees’ active participation on LinkedIn, benefiting both their professional growth and your company’s brand visibility. 

Engage, empower, and encourage your team to share and watch your LinkedIn community thrive.

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Written by Eddie Hurst

I’m a full-time social media research specialist. Actually you could say I’m a bit obsessed. I seek out the latest information and hacks for our How-to Guides. As well as that, I put companies under the microscope for reviews.
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