Quick Answer 🔍How many people use Nextdoor in 2023?
Nextdoor has 69 million members across 290,000 active neighborhoods.
Nextdoor was created in 2011 with a local community focus. Its main goal is to connect local neighbors, allowing them to develop stronger bonds.
Nextdoor is the brainchild of Nirav Tolia, who is not just its founder, but who is also its CEO. In 2021, Nextdoor’s worth was valued at $4.3 billion.
Unless you’re a Baby Boomer or Gen-X, it’s unlikely that you remember the days when neighbors used to knock on a neighbor’s door and borrow a cup of sugar, or just to have a cup of coffee and chat.
There may be a few, select neighborhoods in the world today, but the concept of knowing and hanging out with your neighbors is a bygone pastime.
That’s something Nextdoor is determined to “fix”. Let’s talk about this local neighborhood app and learn about Nextdoor monthly active users statistics.
How Many People Use Nextdoor in 2023?
The most recent data from the middle of 2021 shows that Nextdoor has over 69 million members across 290,000 active neighborhoods.
Data from 2021 revealed that one in three American households were Nextdoor users.
In 2019, Nextdoor had 236,000 neighborhoods with over 10 million users, if that tells you anything about its growth.
Our sources say that the pandemic played a major role in its popularity and monthly active users growth.
What is Nextdoor?
We’ve touched on the basic concept of Nextdoor, but let’s dig a little deeper into it to learn more.
According to the Nextdoor About page on its website, a sense of belonging is a major factor in its mission.
They want to cultivate and promote a kinder world where neighbors are people others can count on and trust.
This app isn’t just for connecting neighbors. It’s also been connecting local businesses within neighborhoods.
For instance, if someone needs a plumber, Nextdoor can help you find a reliable business.
Likewise, businesses can connect with local customers. Included with this social local network is the incorporation of large brands, local public agencies, and nonprofits.
Nextdoor’s global neighborhoods extend to Australia, Canada, Denmark, France, Germany, Italy, the Netherlands, Spain, Sweden, the United Kingdom, and the United States.
We are sure there is more to come.
How Is Nextdoor Different?
Nextdoor strives to help neighbors develop trust among real people in your own neighborhood with whom you can connect.
While conventional social media apps may have some local “groups”, Nextdoor is a local social media platform.
Everything is done at the local level. For example, if you’ve lost your pet, your neighbors can help you. Also, this is part of finding local products and services.
On conventional social networks, you can build an online relationship with people from anywhere in the world.
However, on Nextdoor, you can build real-world connections in your own hometown.
After all, in-person interactions are much better than online-only interactions for many people.
What About Nextdoor Revenues?
Data from the Nextdoor site shows that in the late summer of 2021, the company updated their investor presentation on the website with 2021 second quarter data.
This data showed a 66% increase year-over-year to that period’s $45. million.
The average global revenue increased by 58% year-over-year. Its weekly active users (WAU) rose by 5% year-over-year.
Finally, by the end of the second quarter of 2021, Nextdoor had achieved a rise in Verified Neighbors by 17%.
According to Barron’s, by May 2022, Nextdoor had revealed $51 million in revenue, which is up by 48%, surpassing experts’ forecast of $48 million.
Due to standard expenses and taxes, Nextdoor reported an adjustment in their Ebitda margin as a negative 18%.
Their shares have fallen by 4.5% as of May 2022, which shows a stock decline of 60% year-to-date.
According to the company, they plan to make 2022 a better year by maintaining and increasing local focus engagement.
They also plan to deliver stronger revenue performance and long-term growth moving forward.
What’s New at Nextdoor?
Since they are focusing on this year’s growth and revenue, there are some features that this platform has added.
They have been revamping their neighborhood social network over the past year. Here are some examples:
- Neighbors you may know, is a people recommendation feature.
- Connect is a feature that is like friending people.
- Constructive Conversations Reminder is a feature that reduces negative comments if things get heated.
- Hidden Content Notifications and Appeals allows for better transparency.
Overall, Nextdoor has revamped its layout and overall app appearance to make it more appealing and user-friendly.
How Does Nextdoor Earn Money?
We came across how Nextdoor earns its revenue. Here are some of the data about how they earn money.
In 2016, Nextdoor was finally able to start generating revenue after being a venture capital investment-funded business for around 5 years.
They make revenue through sponsored advertisements, local deals, neighborhood sponsorships, and the Facebook Audience Network (FAN).
You already know that sponsored ads are used across social platforms as part of their revenue. Nextdoor isn’t different in this area.
Neighborhood sponsorships allow local service industry professionals to promote their products and services.
For instance, real estate agents can promote and advertise listings.
However, the Local Deals opportunity allows neighborhood businesses to buy local deals on the platform to promote special offers to their local neighbors.
This option is only available in the United States. So, these are all ways they earn their revenue to keep the service going.
Now you know how many users Nextdoor has.
Overall, it seems that Nextdoor is making a great effort to bring local neighbors together for in-person encounters and online engagements.
Their mission is a noble one from our standpoint.
Nextdoor certainly has a grand opportunity to open doors for local neighbors, businesses, and other organizations.
The potential for helping local people find one another and for businesses to find more local customers is huge.
It’s not just a great way to get to know your neighbor.
It’s also a great way to find local products and services that you can buy from, which boosts local economies.
What do you think the future holds for Nextdoor?