How Many Gen Z are there in the US and World

How Many Gen Z Are There in the U.S. and World in 2024?

Published on: November 27, 2023
Last Updated: November 27, 2023

How Many Gen Z Are There in the U.S. and World in 2024?

Published on: November 27, 2023
Last Updated: November 27, 2023

Quick Answer 🔍

How many Gen Z are there in the US and world in 2024?

Over 2.47 billion people across the globe fall within the Generation Z demographic, with 74 million of those in the United States.

Generation Z or Gen Z are capturing the world’s attention with their distinct style, fearless self-expression, and influential social media presence.

This generation almost has to never never deal with anything with a user manual, making them characterized as techy and innovative. 

This article will talk about some of the most asked questions about Generation Z, including how many Gen Z are there in the US and world, this generation’s diversity, political participation, and more information you need to know.

Key Statistics

  • Over 2.47 billion people across the globe fall within the Generation Z demographic.
  • Nearly three in ten Americans, or 74 million people, belong to the Generation Z demographic.
  • Smartphones are nearly ubiquitous among Gen Zs, with a remarkable 98% of them owning at least one.
  • More than half of Gen Zs all over the world are Caucasian.
  • Despite being a growing demographic, adult Gen Zs had a relatively low employment rate of 62% in 2018, trailing behind other generations.
  • 63% of Gen Z workers favor hybrid work arrangements as their ideal work setting.
  • Over one-third of Gen Zs have taken the initiative to seek professional help to address their mental well-being.

1. How Many Gen Z Are There in The US and In the World in 2024?

Gen Z

Gen Z is making waves with their presence in social activism, innovation, and diversity.

How many Gen Z are there in the US and in the world? In the midst of countries facing declining birth rates, generation is currently the largest generation in history, with over 2.47 billion people members worldwide. 

Meanwhile, in the United States, Gen Z makes up approximately 27% of the population, or around 74 million people living in the region.

In 2030, GenZs are expected to make up 30% of the workforce. 

(NY Post and Exploding Topics)

2. Gen Z Is the Most Smartphone-Savvy Generation, with 98% Owning Their Own Devices.

Gen Z is fluent in the language of smartphones, having grown up with them as their primary means of communication and entertainment.

They are the first generation to be born into a world where smartphones are widely available and affordable.

As a result, they are more comfortable using smartphones than any other generation.

According to a recent survey from War Room Inc, 98% of people in this generation own a smartphone, with 91% of them getting their first mobile device before the age of 16. 

Geez! Bet the majority of your generation never got their first mobile device until you’ve reached legal age.

It’s called aging. 

(War Room Inc)

3. Despite Being the Most Diverse Generation, 51% of Gen Z Worldwide Are Caucasian

Gen Z is the most diverse generation in history, with a wider range of racial, ethnic, and sexual identities than any previous generation.

But even though this generation is considered to be the most diverse generation, more than half of the global Gen Z population is white.

Let’s explore the racial diversity of Generation Z:

  • According to data, 51% of Gen Z’s worldwide population are White,
  • A quarter or 25% of Gen Zs are Latino or Hispanic,
  • 15% of Gen Z population are Black, 
  • 6% of Gen Zs are Asian; and
  • 5% of Gen Zs are biracial or those who belong to more than one race.


4. Adult Gen Zs Have a Lower Employment Rate than Other Generations, with Only 62% of Them Working in 2018.


Gen Z has the lowest employment rate of any generation in recent history, with only 62% of adults working in 2018.

Aside from that, Gen Z is more likely to work in the gig economy than other generations, which has contributed to their lower employment rate. 

The gig economy has made it easier for people to find work, but it has also made it more difficult for people to find stable jobs with benefits.

According to LinkedIn, 72% of Gen Zs are likely to leave their employer if it does not offer a flexible work policy. 

(Pew Research)

5. Hybrid Work Arrangements Are the Preferred Choice for 63% of Gen Z Workers.

With this, hybrid work arrangements offer Gen Z workers the flexibility to work from home some of the time and in the office the rest of the time. 

This flexibility is important to Gen Z workers, who value work-life balance and the ability to work from anywhere and anytime in the world.

In fact, nearly 2 out of 3 Gen Z workers prefer working in hybrid work arrangements rather than having to go to the office every day of the week.

This work arrangement allows these gen z workers to have a work and life balance, which is a priority to 77% of Gen Zs. 

In the United States, 43% of Americans categorized in this age group are doing freelance work.

(Deloitte and Qureos)

6. Over Half or 54% of Gen Zs Are Glued to Social Media for At Least Four Hours a Day.

It is no surprise that Gen Z spends a lot of time scrolling through their social media accounts since these platforms are highly integrated into their lives. 

In fact, more than half of Gen Z users spend at least four hours per day using social media platforms, and 88% of which is spent on YouTube.

Four hours a day is a large chunk of time, and it shows how important building a digital life is for this innovative generation. 


7. One-Third of Social Media Influencers in 2020 Were Gen Zs

Everyone wants to be an influencer nowaday.

The perks, the travel, who wouldn’t? But this holds more truth for the younger population. 

The influencer marketing industry witnessed a remarkable surge of Gen Z representation in 2020, with 34% of influencers falling within this demographic.

This means that Gen Zs are now the largest influencer demographic on social media.

They are incredibly active on social media, and are highly creative people. 

In addition, they are also the biggest consumers of influencer content.

According to 99Firms, 76% of GenZ follow at least one influencer, while 45% follow more than 10.

Gen Zs produce a wide variety of content that is appealing to their peers in the same age group.

From fashion and beauty to gaming and music, Gen Z influencers are creating content that is authentic, relatable, and visually appealing.


8. Gen Zs’ Favorite Social Media Apps

Social Media

Gen Z’s reliance on social media is undeniable.

Their phones are an extension of themselves, providing access to a world of information, entertainment, and connection. 

As the generation who spends most of their time using social media, let’s take a look at Gen Zs’ most loved apps in 2023.

  1. TikTok has captivated Generation Z, with 61% of this demographic actively participating in the platform’s captivating short-form videos.
  2. Snapchat remains a popular choice among Gen Z, with 58% of this demographic using the platform for photo sharing and communicating with friends.
  3. Instagram, a leading photo-sharing platform, has captivated a significant portion of Generation Z, with approximately 56% of this demographic actively using the app.
  4. Facebook’s enduring appeal to Generation Z is demonstrated by the 34% of this demographic who continue to use the platform regularly for social connection and information sharing.


9. 83% of Gen Z Consumers Have Embraced the Convenience of Social Shopping

If there is one best phrase that can describe this generation, it would be “no waiting, please.”

Gen Zs are a big fan of getting what they want instantly.

Saw a cute tie-dye shirt on Instagram?

Lead them to checkout and consider it sold.

That is how they move. 

The integration of e-commerce into social networking platforms has resonated with Gen Z consumers, with more than four in five individuals from this generation making purchases directly on social media platforms.

(Insider Intelligence) 

10. Nearly 4 out Of 10 Gen Z Americans Took Part in A Political Activism Activity in 2020.

Gen Z’s are not your typical generation.

If anything, they are ‘woke.’

A remarkable 36% involvement in political activism during 2020 serves as a significant testament to their growing engagement in social and political matters. 

This generation is demonstrating an expanding awareness of the world around them and is actively pursuing avenues to make a positive impact.


11. in 2024, Gen Zs Will Be a Significant Force in The US Electorate, Making up An Estimated 17% of Eligible Voters.

Gen Z’s projected 17% share of the electorate in 2024 marks a pivotal moment in American politics, as this generation prepares to wield unprecedented influence in shaping the nation’s future. 

(Center for American Progress)

12. Over One-Third of Gen Zers Have Proactively Sought Professional Help to Manage Their Mental Well-Being

Mental Health Awareness

Over 37% of Gen Z’s have sought professional help for their mental health, demonstrating their unwavering dedication to prioritizing their emotional well-being. 

It is a positive development that signals a shift in attitudes towards mental health awareness. 

By seeking professional help, experts noted that Gen Zs are demonstrating their commitment to self-care and their understanding of the importance of prioritizing their mental health.

Partly thanks to social media, and the awareness they create to raise attention to these silent but pressing issues. 

(American Psychological Association)


As one of the largest and most diverse generations, Gen Z is making its mark on the world.

With a population of over 2.47 billion people, Gen Z embodies a generation of diversity, inclusivity, and open-mindedness, challenging conventional boundaries and shaping a more equitable and interconnected future.


AECFComscoreAmerican Progress
DeloitteEYInsider Intelligence
Exploding TopicsMcKinseyKlear
APAClickZPew Research

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Written by Kelly Indah

I’m a statistics researcher here at EarthWeb with a special interest in privacy, tech, diversity, equality and human rights. I have a master’s degree in Computer Science and I have my Certified Information Systems Security Professional (CISSP) certification.