How Many Subscribers Does HBO Max Have

How Many Subscribers Does HBO Max Have in 2024? (U.S. & Worldwide)

Published on: April 16, 2023
Last Updated: April 16, 2023

How Many Subscribers Does HBO Max Have in 2024? (U.S. & Worldwide)

Published on: April 16, 2023
Last Updated: April 16, 2023

Quick Answer 🔍

How many subscribers does HBO Max have in 2024?

HBO Max has 73.8 million global subscribers.

How many subscribers does HBO Max have?

The service may no longer go by the name, “HBO Now”, but for those who have subscriptions, it’s still HBO Now. 

Therefore, we will stick with its former name, with the reminder that it’s just the standard HBO streaming service today.

HBO itself was founded in 1972, well before it became the media giant it is today.

On December 17, 2021, HBO Now was discontinued, but the service itself remains. Roku remotes with HBO Now buttons on them now direct users to HBO Max.

HBO Max is the same price as the standard service, which was called HBO Now until late 2021.

Users are used to it by now, since it’s been several months since the transition.

How Many Subscribers Does HBO Max Have in 2024?


In the last quarter of 2021, HBO (Now) and HBO Max had over 41 million U.S. subscribers combined.

TechCrunch shows that the HBO’s 2021 year ended with 73.8 million global subscribers.

In 2018, HBO was watched by around 35,656 million households. 

HBO Now subscribers went from one million to eight million between March 2016 and February 2019. That’s a significant jump in three years. 

HBO is headquartered in Dallas, Texas, USA, and is a publicly held company. HBO’s CEO is Richard Pepler. HBO became a “thing” in 1983 and now it has a global presence.

HBO, Home Box Office, is a video-on-demand service run by HBO, a premium satellite TV network, and cable channel. It’s a division of Time Warner, Inc. 

Finally, today’s HBO forecast is that there will be 50 million subscribers by 2025 in the United States, and 75 million around the world.

We’ll know soon enough if that figure is modest, realistic, or high. 

Who Uses HBO Now?

Not only is the number of subscribers important, it’s more important to know who is using it.

As mentioned, HBO Now is now HBO’s standard package, but since users still view it as HBO Now, we will continue with that name. 

In 2016, nearly 50% of HBO Now users lived in the United States. In one study, its users said they were willing to pay an average of $2.58 for HBO access.

Weekly American viewers increased from 677 million in 2016 to 726 million in 2017.

This resulted in a large revenue increase, as you might expect. See the HBO Now’s revenues section.

According to a 2020 survey, both HBO Now and HBO Go were used mostly by people between 18 and 44 years old.

That age demographic accounted for 28% of all HBO Now users. So, HBO across subscriptions is used mostly by Gen-Zers and Millennials. 

Age groups between 45 to over 65 years old made up 15% of all its users. These are groups with subscriptions at the time of the survey.

In 2020, AT&T users said they spent more time using HBO Max than HBO Now.

HBO Max was downloaded almost 87,000 times by new users on both the Apple App Store and Google Play.

Remember that HBO Max ended its services in December 2021, so HBO Max and standard HBO account for HBO Now data.

Who Are HBO’s Competitors?

HBO Now’s (and all HBO subscriptions) top competitors include Hulu and Showtime, respectively.

In diversity, HBO and Hulu are tied with a score of 68/100, according to employees at both companies. 

Another 169 customers responded to a survey and said that HBO ranks the highest in pricing against Showtime and Hulu.

Even HBO’s CEO ranks a bit higher than Hulu’s Bob Chapek.

There are plenty of other streaming services that compete with HBO, but some are above HBO, and some below it. 

How Many People Does HBO Employ?


HBO has an employee base of 2,050 workers. Glassdoor reviews say that 75% of its employees, past and present, would recommend working for HBO.

Another 90% approve of the CEO, Richard Pepler. 

In case you didn’t know, 2022 has been a year for CEO and executive departures from many companies, including HBO.

For all we know, a new CEO could be at HBO by the time you read this article. 

Many of the employee comments on Glassdoor say that the pros include great benefits and a great work environment.

HBO offers an average salary of $82,547 per year, ranging from $42,000 to over $150,000.

Some jobs you will find at HBO include Director, Lead Technician, Android Developer, Actor, Data Scientist, Staff Engineer, and Quality Assurance Lead. 

The average amount of time the HBO employees stay with this company is nearly 5 years. 

HBO’s workforce is pretty diverse with 55% men and 45%  women.

However, the company could work on its racial diversity since 54% of its employees are Caucasian, 20% are Latino, and 12% are African-American. 

What Are HBO Now’s Revenues? 

The increase in users between 2016 and 2017 resulted in an uptake of revenue from $3.77 billion in 2011 to $5.54 billion in 2017.

Today, it’s estimated that HBO generates $5.9 billion in revenue, and accounts for 20% of all Time Warner’s revenue. 


After reading all these facts and figures about HBO Now, HBO Go, HBO Max, and HBO Standard, you should have a lot of good data at your fingertips.

You might be able to fascinate your friends with how much you know about HBO, or you might use it for marketing, or choosing how you want to stream movies and television.

Did you know that HBO delivered almost 500 hours of top-rated programming for free without a subscription during the pandemic? This was part of its Stay Home Box Office campaign.

It was their way of giving something to all those who were in lockdown at home.

Overall, the HBO statistics and future numbers are looking hopeful for ongoing support and many years of delivering content to its subscribers.

As more people cut the cord, signing up with streaming services, we can expect to see HBO grow. 

Now that you know how many subscribers HBO Max has in 2024, and other interesting facts about the company, what do you think about HBO in general?


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Written by Jason Wise

Hello! I’m the editor at EarthWeb, with a particular interest in business and technology topics, including social media, privacy, and cryptocurrency. As an experienced editor and researcher, I have a passion for exploring the latest trends and innovations in these fields and sharing my insights with our readers. I also enjoy testing and reviewing products, and you’ll often find my reviews and recommendations on EarthWeb. With a focus on providing informative and engaging content, I am committed to ensuring that EarthWeb remains a leading source of news and analysis in the tech industry.