Quick Answer 🔍How many sellers on Fiverr in 2023?
There are 380,000 active sellers working on Fiverr.
If you’re considering offering your services on any freelancer platform, such as Fiverr, you should first be asking how many sellers on Fiverr.
Knowing the answer won’t stop you from joining, but it does give you an excellent idea of the competition level.
In short, the fewer the number of sellers and the greater the number of buyers, the easier you’ll find it to successfully offer your services.
Of course, you can also look at the categories of services available.
If the site provides this information it will help you see how many people are in your niche.
Fiverr was created in 2010 by Micha Kaufman and Shai Wininger.
The site launched in their home country of Israel and its headquarters are still located in Tel Aviv.
The aim was to create a two-sided marketplace, one where buyers and sellers could easily find each other.
Initially, sellers could list tasks and each task had a set rate of $5.
The aim was to list multiple tasks in order to attract as many buyers as possible.
For buyers, the site started with just eight categories.
This and the exact detail for each task made it easier for a buyer to find the right seller for their needs.
The company proved successful, it launched an iOS app in the App Store in 2013 and one in Google Play the following year.
Naturally, the business has evolved. It no longer sets a price of $5 per task.
You can now find tasks on Fiverr ranging from five to thousands of dollars.
The company has also purchased a variety of businesses over the years, including ClearVoice in 2019 and CreativeLive.
In general its acquisitions have been designed to boost its presence in the marketplace.
However, it is also interested in broadening horizons and is currently embracing the new AI trend.
Let’s take a look at how many sellers are on Fiverr and other interesting facts about the business.
- There are close to 400,000 active sellers on Fiverr
- Fiverr has over 4.3 million active buyers
- 55% of Fiverr revenue is repeat business
- 70% of buyers are located in just five countries
- The average buyer spend is $242 per annum
- Seller net promoter score is 79
- Fiverr was downloaded 900,000 times in march 2021
- There are over 500 categories to choose from
- Fiver employed 545 staff as of 2020
- 19.6% of Fiverr traffic is via search engines
How Many Sellers On Fiverr in 2023?
1. There Are Close To 400,000 Active Sellers On Fiverr
According to reports, as of 2021 there were 380,000 active sellers working on Fiverr.
This is a comparatively low number compared to many platforms, meaning that a new seller will have a healthy chance of winning work.
The number of active sellers is growing year-on-year, it’s highly likely that this will continue and the level of competition will increase dramatically in the next five years.
Seller numbers have started to climb since Fiverr changed the rules and allowed a seller to set any price for a task.
That makes it more attractive to many potential sellers.
(Wall Street Zen)
2. Fiverr Has Over 4.3 Million Active Buyers
Surprisingly, Fiverr has a much larger number of buyers than sellers.
This should bode well for sellers as it will be considered a seller’s market.
However, there is still enough competition to make it difficult to win new clients.
The buyer numbers have been growing steadily. In 2017 there were approximately 1.8 million buyers.
In 2018 this increased to 2 million and 2019 saw a buyer level of 2.4 million.
By 2020 buyer numbers had hit 3.4 million and 2021 saw 4.3 million, an impressive increase.
It’s predicted that buyer numbers will move past 5 million in 2023.
To balance this, Fiverr will need to attract more sellers, ensuring there are enough to meet the demands of so many buyers.
(Wall Street Zen)
3. 55% Of Fiverr Revenue Is Repeat Business
Fiverr, like any business, values repeat customers.
This generally means they are offering a high-quality service and that the customer is satisfied.
The good news for Fiverr is that the latest reports show 55% of its annual revenue is generated by repeat orders.
That’s buyers who use the service again and again.
It doesn’t mean they have the same task completed or even use the same seller, this figure simply highlights the number of buyers that use the system repeatedly to get work completed.
Interestingly, this rate has been relatively static for a number of years.
In 2017 repeat buyers accounted for 55% of Fiverr’s revenue.
In 2018 it was 57% and 2019 saw it hit 58%. The rate dropped to 55% in 2020 and has stayed there for 2021.
4. 70% Of Buyers Are Located In Just Five Countries
Fiverr started out offering its service in Israel.
However, since it has gone global the majority of its buyers are considered international.
The latest figures show that 70% of Fiver’s registered buyers are in one of five countries.
That’s the US, the UK, Canada, Australia, and New Zealand.
Interestingly, they are all English-speaking countries.
The US is likely to contribute a large percentage of those buyers.
After all, 53.4% of Fiverr’s revenue is provided by US-based buyers.
Most new buyers are from the US as revenue from the US increased by 73.8% in 2020.
During the same period the revenue received by Fiverr increased by 77%.
As of 2020, the US contributed over $100 million to Fiverr’s revenue stream.
That’s three-and-a-half times the revenue share in 2017.
5. The Average Buyer Spend Is $242 Per Annum
Since Fiverr removed the $5 per task limit, sellers have found it much easier to set a fair price for the work they provide.
Despite this, the average seller still makes very little money a year.
Most will earn less than $100 a month.
The low value of the market is visible when we look at the average annual buyer spend. At first, it looks impressive.
Buyer spending has increased by 20.59% between 2020 and 2021.
In real terms, this translates as an increase of $37 per year.
The average buyer spend in 2021 is $242. In 2020 it was $205.
In 2019 it was just $170, less than three times the average annual spend per buyer in 2012, less than two years after the business was launched.
6. Seller Net promoter Score Is 79
The net promoter score is a way to define how happy people are with a given service.
The higher the score the happier customers are and the more likely they are to recommend the service to others.
The score is defined out of 100, getting one hundred is the aim, although rarely possible.
After all, it’s virtually impossible to keep everyone happy all the time.
At present, Fiverr buyers give the business a score of 69.
It was 61 last year so a healthy improvement.
Sellers award Fiverr a net promoter score of 79. It was 65 last year, again a significant improvement.
7. Fiverr Was Downloaded 900,000 Times In March 2021
Fiverr launched the Apple app in 2013 and the Android app in 2014.
It’s effectively the same app, simply available from different locations.
As with most sites, the app is a popular option, giving people access to Fiverr effortlessly from their mobile.
It certainly improves communication. The app has proved extremely popular.
According to figures, it was downloaded 900,000 times, just in March 2021.
Of course, there is no way of knowing how many downloads are still on the relevant mobiles and being used.
It is known that 600,000 of the downloads went through Google Play, meaning they were added to Android phones.
This is particularly interesting as the US plays a large role in the Fiverr buyers market, yet US citizens have a preference for Apple phones.
(Google Play, Sensor Tower)
8. There Are Over 500 Categories To Choose From
At its launch in 2010 Fiverr offered 8 categories.
Every seller needed to pick a category and list their task in it.
As it was possible to list between seven and 15 tasks, a seller could list something in every category.
The company has grown significantly in size and the services it offers.
Eight categories are no longer enough.
Today, they have over 500 categories, potentially as many as 550.
All the categories relate to digital services, it’s not possible to sell physical products via Fiverr.
You’ll find categories such as Logo Design, Voice Over, Copywriting, and even Illustration.
At present, the most popular category is Presentation Design followed by Website Building.
9. Fiver Employed 545 As Of 2020
As the company has grown and expanded it has needed more staff to handle the everyday transactions and to deal with customer issues.
Fiverr may have a head office in Tel Aviv, but it also has offices in New York, San Francisco, Orlando, and Phoenix, as well as London and Berlin.
As of 2020 the staff total was 545, it’s likely that as revenues are increasing the staff numbers will also increase.
In March 2019 there were 363 employees, just 21 months later the company had 545 employees, an increase of 182.
That’s half the 2019 workforce.
10. 19.6% Of Fiverr Traffic Is Via Search Engines
All businesses need an online presence.
But, simply having a website isn’t enough, you need people to know the site is there and want to use it.
That means advertising. In most cases you’ll pay for adverts associated with specific keywords.
The ultimate aim is to have most of your traffic arrive at your site organically, that’s not via paid ads.
In Fiverr’s case, 75.33% of the traffic is organic and 19.6% of it comes via search engines.
That’s people entering terms relevant to the services Fiverr offers.
A small percentage of traffic arrives via social media sites, 6.28% to be exact.
This is likely because Fiverr doesn’t have a huge social media presence, preferring to appeal directly to freelancers and buyers.
How To Become A Fiverr Seller
Becoming a Fiverr seller is easier than you think.
The first step is to visit the Fiverr website.
You’ll need to join their community. This can be done by selecting “join up” in the top right of the screen.
You’ll be asked for a few simple details, including your name, email address, and a password.
This creates your account.
You will need to add payment details later to transfer your earnings out of Fiverr.
You’ll then be able to select the “Become a seller” option.
This is also in the top right corner of the screen.
The site provides you with an array of information to help you get started.
Read it before you select “Continue”.
You’ll then be able to create your tasks or gigs.
You can build up to 30 gigs, each one showcases a specific talent and tells buyers what you will do and how much you’ll charge for the service.
Once the gigs are posted you sit back and wait for buyers to contact you.
You can then discuss their needs and negotiate, if necessary.
It can take time to build a good reputation, but it’s generally worth sticking with.
Fiverr offers an attractive solution for anyone looking to make some money on the side or even trying to replace their full-time income.
It’s easy to get started with the system and the rewards are potentially excellent.
Once you realize how many sellers on Fiverr there are, you’ll appreciate that now is the time to try their services, while buyer numbers still significantly outweigh seller numbers.
If you have any thoughts on Fiverr we’d be interested in hearing them!