With the prevalence of gaming continuously on the rise, esports demographics can be pretty diverse, considering it’s a worldwide interest.
Although esports has been around for quite a while now, it’s still reaching new audiences with each passing year.
On a global scale, the median age for esports fans is roughly 32 years old.
This alone shows us that people of many age groups have an interest in gaming and esports events.
Some of these points include the evolution of video games through different generations.
It used to be a more niche interest, but now, you can find people of a broad age group that are interested in video games and esports.
Key eSports Demographics
- The median age for U.S. esports viewers is 29 years old
- 72% of esports fans in the U.S. are male
- Those aged 18 to 34 in the U.S. are aware of what esports is
- 22% of the global average share of esports fans are female
- People between 35 and 54 in the U.S. have at least heard of esports
Detailed eSports Demographics in 2023
Understanding statistics in esports’ demographics is beneficial for several reasons.
It provides insight into the growing interest in the industry and can be quite helpful for businesses as well.
Currently, it seems like players, viewers, and corporations are all trying to get their piece of the pie.
What surprises many people is how vast the fanbase of esports actually is.
It wasn’t too long ago that esports came with a niche community of gamers.
Nowadays, there are plenty of people who don’t even play video games but love to watch what esports has to offer.
Overall, this article will provide a breakdown of various stats related to the demographics of the esports industry.
Fans By The Numbers
When looking at esports audience demographics on a global scale, there are nearly 475 million fans in total.
This is a large chunk of the population, especially when it comes to a growing industry.
In many ways, esports is giving traditional sports entertainment a run for its money.
For example, the League of Legends Worlds esports event garnered 360 million viewers, and the most recent Super Bowl only pulled in 111 million.
Numbers like these are more than enough to catch the attention of traditional sports fans and organizations alike.
However, stats like these make people wonder who makes up the audience demographic.
1. Location of Esports Fans
Although the U.S. has a growing esports fan base, a majority of esports viewers and participators come from Scandinavian and Asian countries.
Fans in the U.S. ranks 38th out of 63 regions that make up a majority of the volume in the esports fanbase.
This data is bound to change over time as interest in esports keeps growing, but you can gather plenty of information from major esports events.
When you look at the League of Legends World Championship back in 2021, most viewer interest came from a handful of locations.
States such as Hawaii, California, Washington State, Nevada, and Utah came with a heavy viewer base.
Moreover, metropolitan areas such as Honolulu, San Diego, San Francisco, Orlando, and Seattle also brought in large numbers.
Many of these cities make sense as they’re considered to have a sizeable population alongside plenty of interest in technology.
From another angle, the LoL World Championship was broadcasted on 34 different platforms with the help of 19 broadcasters.
It was also broadcast in 18 different languages.
2. Age Groups
In the United States, the average esports viewer is 29 years old.
What’s interesting about this statistic is that this age group comes from the early 1990s.
This was a big time for video games, and many people in this generation have been playing video games their entire lives.
In today’s age, video games have reached the likes of many different age groups.
A survey from 2021 that focused on the age of esports fans shows us plenty of variety.
Around 17% of respondents in the surgery were between the ages 18-34, and 15% were between 35 and 44.
44 might sound far-fetched, but you have to remember this age group was born in the 80s, which had its fair share of video game buzz.
Basically, video games have been growing in popularity for decades, and this shows in the stats.
3. Income Statistics
Now that many people who grew up playing video games have their own finances and careers, they have no problem spending their hard-earned money on video games.
From day one releases to subscriptions and esports events, fans are more than happy to spend their money on this industry.
A quarterly survey from Interpret included income information on 9,000 consumers.
The survey showed that roughly 30% of esports fans earn $100,000 or more on a yearly basis.
This is more than enough to satisfy their gaming needs.
On top of that, these same people actively purchase electronics, video games, and subscriptions.
Even casual esports fans who earn roughly the same focus a chunk of their change on esports and video games as well.
You’ll find a lot of the same information when it comes to different income groups.
Subscriptions have made access to video games and events much more accessible for many fans.
4. Gender of Esports Fans
In the past, many people viewed video games and esports as a male-dominated interest, but this has quickly changed over the years.
Nevertheless, a majority of esports fans are still male, but it’s only 72%.
This number is quickly becoming more diverse, and more women are being added to this stat with each passing year.
Around 45% of gamers in the United States are women, based on information from 2021.
This is up 4% from the previous year. It may not sound like much, but this is a sizeable increase in just a year’s time.
You can only imagine what this number might look like in five or ten years.
It should be noted that plenty of women have been interested in esports and video games from the beginning.
However, recent years have been showing impressive numbers.
You also have to consider that women being interested in video games used to be somewhat of a stigma, but this idea is quickly on its way out.
5. What Interests Esports Fans?
Although video games as a whole are a primary theme of esports, the fans enjoy it for much more than that.
There’s a loyal and broad community involved here, and people enjoy interacting with like-minded fans.
It’s no secret that many people have made friends over video games, and this is also true when it comes to esports events.
From friendship to bettering your video game skills, the esports industry has a lot to offer.
There are a few core benefits that fans look for.
Some of these include building relationships with other fans, honing their skills, and the overall entertainment that comes with the events.
You’ll also find many different types of gaming communities coming together for a common interest.
Gameplay that focuses on PVP, FPS, MMORPG, and many others makes for the basis of all kinds of esports events.
The options and variety esports can provide are partially why hundreds of millions of people are partaking in the industry.
This point leads to another end of the industry, which is brand participation.
The Presence of Branding and Advertising
Part of what has made esports so successful is well-thought-out branding and advertising.
A report from 2021 showed that the esports industry was worth $1.2 billion, and this number will continue to rise.
This number alone offers more than enough incentive for brands to get involved.
There’s also a lot of brand loyalty with many esports fans.
Brands and advertisements, a common part of esports, are not much different from traditional sports.
It’s clearly a great revenue stream for many different brands, but fans also feed into it by offering their support.
Branding is a big portion of what makes esports teams, organizations, and gaming tech companies so exciting.
From jerseys to stadiums and even player endorsements, brands have many different options when integrating themselves into the esports market.
A Beneficial Fanbase
It’s difficult for brands to ignore the esports industry as the fanbase is generally willing to spend on their favorite games, teams, and events.
There’s no question that esports is a lucrative market, and it’s still in a phase of rapid growth.
On top of their spending habits, esports fans come out in droves for various gaming events.
In many cases, much more than traditional sporting events.
Some of this also has to do with the streaming community, which has become a big part of gaming as a whole.
Overall, many brands are paying close attention to the habits of esports fans.
As a business, it makes sense to capitalize on these various stats and demographics, as the numbers don’t lie.
Esports and gaming fans, in general, are eager to spend their money on new games, events, and associated technology.
Other interesting highlights include:
- Around 76% of esports enthusiasts would rather watch esports events than traditional sporting events
- Roughly six million esports fans in the U.S. don’t watch any traditional sports at all
- Numerous millennial esports fans find these events to be equally or more entertaining than traditional sports
There are also many advertising opportunities that brands can take advantage of. Some of these include the following.
- Hosting events in person and online
- Launching or endorsing an esports team
- Partnerships with popular esports players and gaming influencers
- Selling merchandise and tickets
- Launching fan competitions and prize pools
It’s clear there are plenty of benefits for esports fans and brands alike.
Opportunities on both sides are bound to grow as the esports industry continues to expand.
The demographics and fan bases on a global scale will also become more diverse with time.
Who Are Brands Targeting?
Although the esports and gaming industries come with a diverse fanbase, it’s still a heavily male-focused market.
This can also be seen in how various companies advertise their products and services.
Brands can see how the male demographic affects the industry and cater a lot of their advertising toward males.
Esports viewership globally is most prevalent in places like China, the U.S., South Korea, Denmark, and Sweden.
Even if these are very different countries, males still make up a majority of the esports demographic.
However, this isn’t to say that companies aren’t marketing toward women at all.
It does mean that they’re being smart about how they structure their advertisements and target certain demographics and locations.
On top of that, there isn’t much backlash from the esports community about branding and advertising in the industry.
Around 58% of esports fans in the United States welcome brand involvement in the market.
This goes back to the comment I made about brand loyalty earlier. This isn’t a new concept when it comes to video games.
Many people are very loyal and passionate about their favorite game developers or esports teams.
Esports Demographics in a Nutshell
This article dives into many different stats on demographics in the esports industry, but there are a few key stats that fans and organizations find pretty interesting.
A majority of esports fans are between the ages of 18 and 34, but there are many fans below and above this range as well.
There’s a willingness to spend among this crowd, as they’re eager to support their favorite brands, video game titles, and esports teams.
The market will continue to become increasingly diverse on a global scale as more and more people adopt an interest in esports.
Fans are also known to be some of the most loyal and engaged audiences in entertainment history.
The Bottom Line
If you had any doubts about esports before this article, you probably have a different viewpoint by now.
Esports is much more than diehard video game enthusiasts; it’s pure entertainment that anyone can enjoy.
The esports industry is evolving at a rapid pace, and it’s quickly finding its way into a wide variety of demographics all across the world.
Esports demographics and stats are bound to change with time, and it looks like a positive trajectory from here on out.