One of the best guiding principles when it comes to good marketing is to get the right message in front of the right person at the right time.
Figuring out the right time to tweet and upload the appropriate content at the right moment is challenging at best.
You need to know the best times to post on Twitter so that you can make the most of your Twitter marketing efforts.
The thing about Twitter is that like all other social media sites it has an algorithm, meaning that getting the timing right is more important that it is ever been.
In this article, we’re going to talk about what the best time to post on Twitter is in 2022, so that you can leverage your marketing successes on Twitter.
Since When Was Timing Important?
Twitters feeds have been based on things like popularity and interaction rather than reverse chronology, just like the feeds of other social sites out there for a while now.
This means that Twitter is going to prioritize content in your feed that has been interacted with the most, which is why you need to post your tweet when the majority of your followers are online, so that you can optimize it for best results.
The Best Times to Post on Twitter in 2022
Of course, user behavior is going to vary, but we do know that the optimal time to publish on Twitter is at 8:00 a.m. on Mondays, or 8:00 a.m. on Thursdays.
This is because a lot of people begin their day with Twitter, and because Twitter as a news-based platform, which is why it makes sense that people would check the morning news over their breakfast or coffee.
Even if you want to play around with different publishing hours, it’s great to have a starting point, and what better place to start than the best time to post?
Of course, each brand is going to have a peak posting hour that varies depending on the industry, but we also think that there are some basic best practices to apply.
How to Work Out the Best Times to Post on Twitter in 2022
We’re going to talk about the best time for you to post your tweets, based on your audience, and industry.
We’re also going to talk to you about how you can play around with times and figure out that optimal slot.
Keep a Record
One of the best ways to figure out the best time to post on Twitter in 2022 is to keep a record of engagement and interactions.
Twitter has built-in statistics which means that you can see when tweets were received the most in terms of interactions and impressions so that you can keep track of things based on this data.
Then, you can figure out a pattern, and stick to this in order to have successful publishing in the future.
We think that looking at the statistics of your account is the best way to figure out when you should be tweeting.
What Kind of Business Do You Have?
When comparing to B2B companies, B2C companies find less of a difference between the days of the week when they choose to upload their tweets.
This is because their customers can study and shop products during off hours or on the weekends, so the right time to tweet is all going to depend on whether you are a B2B or B2C company.
If you are a B2B company, then you’re going to want to post on Twitter during regular business hours during the week.
Mondays and Thursdays between 9:00 a.m. and 4:00 p.m. are good, especially around lunchtime.
If you want to maintain a significant presence on Twitter, then you will need to be consistently tweeting.
Because every tweet has an average life span of just 18 minutes, you will need to keep updating your content in order to keep the attention of your followers.
Tweeting every day can help you get the engagement that you require, so that you can keep your business on brand.
Find Out Your Target Market
Of course, the more you know about your target market on Twitter, the easier it is going to be to figure out when to upload your content so that they will see it.
When you know the average day that your audience has, you will start to understand when they are online the most, and if they even are the right people to be targeting with your tweets.
Test it Out
Now that you have figured out your target market, and when they are online the most, you need to determine when your audience resonates the best with your content through testing out different times.
In order to figure out the best times to post in Twitter, you need to take advantage of peak posting times. Make specific times and days of the week that you want to experiment with and distribute comparable content at those times and days.
Keep an eye on what’s happening with those steps. Figure out when you get the most clicks, reactions, likes, and retweets at these different times.
This can help you work out the optimum times to upload your content.
Time Zones Need to be Thought About
You also need to think about different time zones if you’re trying to reach your target audience and they are outside of your country.
For example, if you’re based in America, but the majority of your audience is based in Australia, you are going to want to accommodate for the appropriate Australian time zone when thinking about when to upload.
Make Changes When Necessary
The thing about Twitter is that it is ever changing, which means that while you might have nailed down the algorithm this week, by the end of next week, it might have changed completely.
This means that you need to be consistently thinking about the optimal times for a brand to upload their content on Twitter.
When you have spent a lot of your time trying to figure out the best uploading hours, this can be pretty frustrating.
This is why it’s worth knowing the best times to post on Twitter beyond anything else. This way, you can revert back to this when the algorithm changes things up on you.
Twitter Timing Facts
When it comes to being an online brand, generally speaking they operate around the clock and have a global impact, so with this in mind, here are some Twitter timing facts.
- The most successful tweets out there include visuals. Make sure to include nice images in your marketing strategy.
- Without any distinct peak hours, the best click-through rate occurs between Mondays and Thursdays between 1:00 p.m. and 3:00 p.m. This means that if you want people to visit your landing page or website, then you will need to publish between these times.
- When thinking about the worst time to upload to Twitter, it is usually on the weekend in the evenings after 8:00 p.m., and on Friday after 3 p.m.
Our main point with this is that there are a number of things to take into consideration when thinking about the best times to post on Twitter in 2022.
Best Times to Post on Twitter in 2022: Final Thoughts
When it comes to uploading your tweets, timing is going to make all the difference between your content doing incredibly well, and it doing terribly.
To do well with your target audience, we suggest that you go back to the basics, and think about your publishing schedule, as well as things like time zones, and target market.
But what are the best times to post on Twitter in 2022?
Of course, it is logical to upload your content when the majority of your audience is online, but you’ve got to remember that this is ever changing, so if you want to keep up with the times, explore new optimal times, but know that there are a few tried and true publishing times that you can always fall back on.