Every age category represents a significant percentage of LinkedIn’s total users.
The site enjoys warm reception among all age groups, given its good reputation as a trusted employment platform.
What age demographic is most likely to use LinkedIn? We will answer this question at the beginning of this article.
Further discussions on other interesting facts such as the age group more likely to experience ageism and quarter-life crisis will be included.
What Age Demographic is Most Likely to Use LinkedIn?
To answer the question “what age demographic is most likely to use LinkedIn,” the 25 years old to 34 years old cluster has the highest number of member count.
It accounts for 59.1% of the site’s total user base.
The 18 to 24 years old age group follows with 20.4% and 35 to 54 years old came third at 17.7%.
Users aged 55 and above are at the bottom of the line at 2.8%.
Age Demographics in Millions
Here are the number of LinkedIn users in millions per age category:
- 18 years old to 24 years old – 160.0 million
- 25 years old to 34 years old – 480.0 million
- 35 years old to 54 years old – 130.0 million
- 55 years old and above – 20.0 million
Male Population’s Median Pay by Age
Aside from knowing what age demographic is most likely to use LinkedIn, it is also important to know how much each age group earns.
Here is a data containing the median pay of men representing each age category:
- 18 to 24 years old – $34,400 annually
- 25 to 34 years old – $50,100 annually
- 35 to 44 years old – $64,400 annually
- 45 to 54 years old – $66,100 annually
- 55 to 64 years old – $63,500 annually
Female Population by Age
Here is the median salary for females categorized by age group:
- 18 to 24 years old – $25,000 annually
- 25 to 34 years old – $31,700 annually
- 35 to 44 years old – $45,100 annually
- 45 to 54 years old – $52,500 annually
- 55 to 64 years old – $50,500 annually
As observed in the median pay data, there is a significant pay gap between genders.
Male workers get paid higher for doing the same amount of work as their female counterparts.
LinkedIn’s Minimum Age Requirement
Studies show students build connections online a lot earlier than before.
This is why LinkedIn lowered its minimum age required in some countries to accommodate this shift.
Below is a list of countries and their respective minimum age requirement set by LinkedIn:
- North America (the United States and Canada) – 14 years old
- Germany – 14 years old
- Spain – 14 years old
- Australia – 14 years old
- South Korea – 14 years old
- The Netherlands – 16 years old
- China – 18 years old
- All other countries – 13 years old
There has been an increase in the number of young students on the platform following the growth in the number of university pages on LinkedIn.
How Many Students and New Graduates are on LinkedIn?
Aside from mid to advanced-level professionals, LinkedIn has also become a breeding ground for students and fresh graduates looking for first jobs.
There are 39 million students and new graduates on the platform.
They are the network’s fastest-growing population and have recorded the highest percentage of engagement compared to other age groups.
45% of students and graduates say LinkedIn is their primary job search site.
Age as an Employment Barrier on LinkedIn
According to LinkedIn Talent Blog, ageism is also a prominent barrier to securing employment on the platform today.
53% of professionals aged 45 and up to see their age as a big obstacle to job hunting. The percentage is higher for the unemployed population at 71%.
Hiring managers are also less likely to give a good rating to 45+ age demographics as an application ready, experienced, and best fit for the company’s culture.
Take a look at how hiring managers perceive each age group based on these three categories:
Application Ready is characterized by each age group’s readiness with their application documents.
- 18 to 34 years old – 26%
- 35 to 44 years old – 57%
- 45+ years old – 17%
Experience consideration depends on the relevance of education background and appropriation of past job experiences.
18 to 34 years old – 24%
35 to 44 years old – 58%
45+ years old – 18%
Best Fit for the Company’s Culture
Fitness for the company’s culture entails a candidate’s alignment with the team’s dynamics and culture.
18 to 34 years old – 41%
35 to 44 years old – 44%
45+ years old – 15%
The results from this study show that 45+-year-old applicants on LinkedIn lag behind their younger counterparts.
This may explain the strong gap behind the data shown on what age demographic is most likely to use LinkedIn.
Many applicants belonging to the older age threshold are finding opportunities elsewhere, aside from online job sites.
LinkedIn and Quarter-life Crisis
More than 75% of LinkedIn users aged 25 years old to 33 years old experience a quarter-life crisis or have experienced it at one point in their lives.
61% of survey participants said the primary cause of their anxiety is finding a job they are passionate about.
Another 51% voiced fears to lag behind their friends in terms of career success.
In return, more than 50% of LinkedIn users under this age are unsure about the next steps they will take in their career life and are frustrated about the limited availability of other career options.
LinkedIn is a valuable job-hunting site for applicants of all ages.
But over the years, ageism has penetrated even online platforms and is now contributing to the uneven distribution of what age demographic is most likely to use LinkedIn.
There are 480 million LinkedIn users aged 25 to 34 years old and they account for 59.1% of the site’s total user count.
This group also has a higher probability of landing jobs related to technology.