4 Ways To Make Sure Your YouTube Channel Succeeds

Published on: February 26, 2024
Last Updated: February 26, 2024

4 Ways To Make Sure Your YouTube Channel Succeeds

Published on: February 26, 2024
Last Updated: February 26, 2024

If your new year’s resolution was that 2024 was going to be the year that you set up a professional YouTube channel, you couldn’t have chose a better time to do so.

There has never been a time with more people on YouTube. This isn’t surprising as it offers everything from comedy to old film clips, guitar lessons to inspirational speakers, music videos to TED talks product reviews to how-to-guides for anything you can imagine.

With a YouTube channel you’ll have the potential to reach a ready-made audience of tens of millions of people. 

It’s easier said than done, though, because the flipside to the breadth and depth of material available on the site is that it’s already a very crowded platform, so there needs to be something special to what you do if you want to stand out from the crowd.

Which isn’t to say that it’s impossible – far from it – but it does require a certain willingness to push yourself and your videos out of the realm of the blandly conforming and amateurish into something that will have people lining up to subscribe to your channel. 

Here are a few simple things to do to ensure your new professional YouTube channel will thrive in a very competitive environment.

Know What Videos You Want To Make And Your Limitations

This one’s arguably the most important thing you will need to do before even making a single video.

Know What Videos You Want To Make And Your Limitations

Decide what it is you want to share with the world with your videos and what it is that you uniquely have to offer.

From there, decide what your talents and your passions are and use them to the best effect possible in your videos.

If you’re great at playing the piano, for example, then decide if you want to offer online lessons, cover your favorite songs, or present your own original music to the world.

If you’re funny, make your videos funny. If you have a brilliant sense of design, make your videos chic.

As someone starting out, though, you also need to understand the basic limitations of what you can do, so if you can’t afford to spend hours on animations to open up your videos, don’t try and include them in your videos.

If you can’t afford the most expensive recording gear, try and make the most of what you do have. If you’re interviewing someone, make sure you have a microphone that’s up to the task.    

Make Sure Your Content Is The Perfect Fit For Your Audience

Also, before you create or post a single piece of content, it’s vital to consider not just your own interests and capabilities, but what kind of audience you’re hoping to reach.

Think very carefully about the type of content that’ll speak to and engage your audience in order to build a loyal following and a strong, credible professional brand.

For example, if your intended audience is young singles interested in adventure travel, then craft every piece of content with this market in mind. 

This could mean plenty of personality-rich destinations and how-to videos, ideas on how to travel on a budget and stay safe when adventuring solo and lots of advice pieces served up with a dash of humor.

Take a look here for a great example of how a website has designed its content specifically for its target audience, with lots of advice and information offered in an accessible, easy-on-the-eye manner.

The First Minute Needs To Count

Whether you’re creating a YouTube channel for personal or professional reasons, the mantra holds: make the first-minute count.

The First Minute Needs To Count

With so much content out there, you need to grab your audience’s attention fast to prevent them from clicking away. If you haven’t piqued their interest in the first sixty seconds, you’ve probably lost them.

The best way to do this is to say up front exactly what value your video is going to deliver – i.e., how it’s going to improve their lives.

Sticking with our adventure travel for singles example above, this could mean starting your post with a statement on exactly how much money your viewers could save by watching your video before booking a vacation.

Get Branding

What’s going to really enhance your YouTube channel’s professional credentials is effective branding.

Spend some time thinking about elements like your logo, brand colors, and any motifs or specific stylistic elements. All of these things need to reflect your channel’s ethos, vibe, and ideal audience.

Be sure, too, to use consistent branding across all your other professional channels, such as your social media pages, website, and physical stationery. Creating a consistent, cohesive look is key to boosting your brand.

Consistently High-Quality Content Is Key

Finally, for your professional YouTube channel to be successful, you need to make sure that every single piece of content you post is consistently of super high quality.

Just one rushed job or filler-packed video could lose you a portion of your new, hard-won audience. Unlike with publicity, no content is better than poor content.

Always bring your A-game when it comes to crafting content, and never skimp on elements like audio quality and editing.

Be Patient

This might just be the most important skill of them all. As the biggest YouTube content creators will tell you, it takes a while to grow and audience and get your name out there.

You may well not make any money off your channel for many years, if ever, and you will definitely find that your numbers are more likely to steadily increase than explode – at least until you create that one video that goes viral.

But this can be a very, very good thing, because no one gets it perfectly right so as you grow your base of loyal subscribers, you will also have the chance to improve your own skills in everything from presentation to the quality of your recordings to the content itself. 

Keep at it, though, and you may well suddenly find yourself connecting to people around the globe with your videos.    

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Written by Allison Langstone

Allison produces content for a business SAAS but also contributes to EarthWeb frequently, using her knowledge of both business and technology to bring a unique angle to the site.