Understand TikTok to Integrate with Your Business Well

Published on: October 2, 2022
Last Updated: October 2, 2022

TikTok’s engaging, interactive environment is the perfect place for brands to connect with their audiences. With more businesses turning to TikTok to market their brand, more and more talented creators tend to participate in TikTok, 

In this blog, we will talk about how to create your own TikTok account and stunning content.

Basic Workflow to Build a TikTok Account

1. Create the Perfect Profile

When it comes to TikTok, your bio is the first and best chance to introduce yourself or your brand to potential new users. 

To stand out from the crowd and grab your audience’s attention, check out these top tips:

Tip 1: Choose a Clear Username and Display Name

A good, memorable name plays a vital role in your TikTok bio.

Not only does it set the tone for what your account is all about, but it can also make sure you show up in relevant keyword searches.

Your account username is also visible on every video your share and comment you make – making it a huge part of your profile identity.

So you’ll want to make those as clear and to the point as possible. 

HINT: For extra discovery, keep your username and display name consistent across all social platforms. That way, it’s easier to find your account on each platform.

Tip 2: Describe Who You Are and What You Do

Spell it out for those in the back! 

You’ve got exactly 80 characters in your TikTok bio to describe who you are and what you have to offer. Keep it short, snappy, and most importantly, engaging. 

What message do you want to convey to visitors when they land on your page? 

Do you specialize in Microsoft Excel hacks? Are you a beauty expert? Or is your page dedicated to creating fancy cocktails? Let people know what you’re all about and encourage them to hit follow.

HINT: Add a little pizzaz to your TikTok bio with emojis that reflect your brand’s personality. Don’t go overboard though – too many emojis can be challenging for users who are visually impaired and rely on screen readers. There is an example list for bios,

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Tip 3: Use Call-to-actions (CTAs) to Entice Action

If you want to get the most from your TikTok bio, you’ll want to include a strong call-to-action (CTA). 

Using a compelling CTA is a surefire way to encourage your audience to complete an activity – whether that’s following your account, clicking your bio link, or checking out your Instagram account

2. Keep Posting Regularly 

Remember this: you have to post consistently.

While there are certain things you can do to increase your chances of going viral, a massive part of it still comes down to luck. Many videos are known for doing the rounds several days after they were first posted. 

Focus more on staying consistent. Whether you share seven posts a day or a few per week, the point is that people turn to TikTok for entertainment purposes and use the app daily. So, you need to provide them with ongoing content to sustain their interest.

3. Be a Trend-Follower

Maximizing your impact on TikTok can best be done by taking into account the trends available on the market.

Just like Instagram, Twitter, or LinkedIn, TikTok utilizes hashtags to showcase the trendiest topics.

If your followers love a song that is trending, you can use that song to create a unique video to showcase your brand.

While it’s essential to be aware of the trends, you should also try to create your trends.

Use your ingenuity to set your company apart from your competitors, and you’ll certainly gain the respect and appreciation of your fans. There are some TikTok trends we got from TikBuddy, in order to get those trends we can monitor the creators and video for avoid any missing by the feature of data monitor.

Trending Hashtags:


How to Build the Base of Tiktok Account

1. Cast Your Niche on TikTok

Whatever you do, be authentic. “Don’t force it,” says Tumia. “Your video has to feel organic. The question I get a lot is, ‘How do you get so big on TikTok?’ The answer is I started making these jumps scare videos that nobody else was doing, and that became my niche.” 

Find out what your niche is, but don’t expect that it will be immediately apparent. It’s going to take time, and it will most likely evolve as you start making more videos. “Find something that somebody else is doing that’s working and put your own twist on it, or find something that nobody’s doing and put it out there,” says Cole. “If you just try to make content that everybody else is making, you’re going to have a hard time being noticed. You have to set yourself apart.”

The Key Question Is How to Find a Niche? 

The great thing about TikTok is that there are so many creative, unique videos out there to be inspired by. One way you can start is to pick one you like and challenge yourself to make a similar video, but give it your own flavor. If you go this route, always be sure to credit the original creator for their part in your video. 

So, is there any rules to follow? According to our analysis from hundreds of types of TikTok videos, we made a brief summary for the way to cast a niche, follow the chart to determine the way you want.

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2. Make Analysis

Understand the TikTok Algorithm

The TikTok algorithm is a recommendation system that determines which videos will appear on your For You page.

Here’s how TikTok itself defines the TikTok For You page algorithm:

“A stream of videos curated to your interests, making it easy to find content and creators you love …

Powered by a recommendation system that delivers content to each user that is likely to be of interest to that particular user.”

It’s very clear that TikTok is trying to keep users watching and coming back. So, TikTok push creators to participate more and create more. There is community for creator what they’ve called community talks which are essentially a group of people on TikTok that all unite under one common umbrella of an idea they use same hashtag they connect with each other, they express ideas and their videos. 

TikTok prioritizing a diversity of content rather than overwhelming users with one single topic they might love. So, on one side, creators are participating more and more to create plenty of content, on the other side, audience is digesting more that more interesting and new content in this way. According to common understand about algorithm, here we can get a formula for the heat of each video content:

Formula of video heat: 

Heat =Ax video completion rate + Bx comments +Cx likes +Dx shares.


Target TikTok Accounts to Analyse

If you are lack of idea about how to start your video shooting, some hot videos in your niche maybe help. Here are 2 indicators of what a hot video is.

Firstly, the number of fans is above 500K, which shows its capacity of account operation.

Secondly, the fans increment of single video is rapid, which means the account operation is efficient.

You can find your targeted video through TikTok search, and make some records manually for your tracking, or turn to third-party tools like TikBuddy to discover and track automatically. The hot video search feature will help you to get hundreds of TikTok videos in seconds for your reference.

3. Start Your Content

Now, you have TikTok niche, and analyzed some accounts to know how to set bio, profile image, and you also know what is the structure of a content should be, it’s time to start your content now. 

Actually, as for content tips and suggestions we already shared some blogs, like this article “3 Formulas help you get millions of plays!”, and more blogs in TikBuddy community.

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Written by Allison Langstone

Allison produces content for a business SAAS but also contributes to EarthWeb frequently, using her knowledge of both business and technology to bring a unique angle to the site.
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