EarthWeb Logo

Tried & Tested Tactics for Increasing Instagram Engagement

Last Updated: January 6, 2022

Engagement is an important metric for Instagram, find out tried and tested tips to increase your engagement.
EarthWeb is reader-supported. When you buy through links on our site, we may earn an affiliate commission.

If you are promoting your business using Instagram, you will know how powerful this platform can be if you know how to leverage it properly.

With over a billion users per month, Instagram is a platform that offers some serious return on investment.

To reap the rewards offered by Instagram, you just don’t need followers you also need to have engagement with those followers.

The truth of the matter is that there are no shortcuts when it comes to increasing engagement, but there are some powerful tips that we can share with you.

These tips will help you enhance your Instagram engagement rate and make your business more prominent.

5ShiUloL54Yd phiSvyyDZz9guUF7M7mBwi33zBi0VSQFvonJFYPAuebk6fbRf6jgO w dFBmr QBCrkQttR2c2Ymg SnJZ4L0HuiJ8J5F0TBum7J2GPQvceF59DB 162gNfaK89

1. Know Your Audience

You cannot make the right content if you don’t know your audience properly.

The demographics of your target audience will help you define the type of content that you need to produce.

You should conduct some research on your targeted audience and then come up with content that will be appreciated by your audience.

2. Be Authentic

Authenticity is very important when it comes to engaging your audiences on Instagram.

Produce content that takes your audience behind the scenes and tell the story of your brand.

This can include sharing ‘behind the scene’ footage, writing captions that are funny and cryptic or simply having a good talk with your audience.

When you present an authentic image, you increase brand engagement.

3. Post Stunning Images

Instagram is a visual medium which means you have to bring your A game when it comes to posting photos.

Your photos need to be mesmerizing and captivating. Even if you are not a great photographer, there are so many great tools online that can help you edit and enhance your photos.

Follow Instagram post template to make sure your photos appear the way intended.

4. Post Carousels

Once you have mastered the art of posting attractive images, you should try posting some with carousels.

Carousels are Instagram posts with multiple pictures and they are one of the best ways to enhance audience engagement.

You can create a visual story and post it as a carousel to pique the interest of your audience.

5. Post Videos

According to some surveys, posts with videos reach 38% more engagement levels than photos alone.

You shouldn’t avoid posting videos if your goal is to enhance your engagement. Videos posted should be well produced and meaningful.

Make sure the videos you post are directly related to your business or else you run the risk of spamming your audience.

6. Go Live

Instagram Live is a great way to build audience engagement.

Going live once in a while gives authenticity to your Instagram account and also sends out the message that you are invested in your Instagram channel.

Going Live doesn’t need to be complicated and you can conduct a simple Q&A session with your audience. Accounts that have great Instagram engagement are big on going Live.

7. Write Attractive Captions

Instagram Captions are the most underrated part of the engagement journey and the one that needs your special focus. Don’t neglect the caption part of your post.

Instagram captions are about 2200 characters in length and with 30 hashtags and you need to leverage these hashtags and characters to make sure your engagement levels boost.

When your captions are attractive, people are more likely to engage with your post because they see that the person behind the post is putting serious effort.

8. Create Savable Content

If you make content that your audience will want to remember, you are on the right track to enhance your Instagram engagement.

Make content that you think your audience would like to recall later on and you will increase your engagement levels automatically.

9. Share Audience Content

If your followers share something good with you, you should absolutely share it with the rest of your followers.

This is a great way to appreciate your loyal followers as well as encourage others to engage more with your brand.

You can collect all the audience content and post it simultaneously on a weekly or monthly basis.

10. Respond to Questions and Comments

Responding to comments and questions posted by your followers is a very good way to increase engagement. Always be polite and answer questions with patience.

If there is a negative comment, you don’t have to overreact and just reply in the best possible manner.

Answering questions and replying to comments shows that you are invested and value your audience.


Instagram is a potential goldmine when it comes to increasing your business.

If you are a person who wants to improve their presence on Instagram, you need to enhance your audience engagement and by following the above-mentioned tips, you will be right on track to have better engagement with your followers.

Written by Geoffrey Poole

Hey Geoffrey here, I’ve been into technology and the internet ever since I can remember. I enjoy writing articles about emerging technology, social media and business. But sometimes feel inspired to cover other topics too. My aim is to make complex topics digestible and easy for anyone to understand.