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Top 5 Email Marketing Tools for 2022

Last Updated: May 10, 2022

With powerful email campaigns, you can turn a prospect into a life-long customer with just a few clicks. That said, here are the top 5 email marketing tools you can find right now. 
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Did you know that for every $1 spent on email marketing, you can expect to get up to $42 in return? That’s an ROI of 4200%! 

Mind-blowing, right? But on second thought, it starts to make sense. In contrast to other marketing channels, emails feel more personal. They allow for a one-on-one conversation between a business and its customers. 

Coupled with personalized email campaigns, you can turn a prospect into a life-long customer with just a few clicks. However, you’ll need to have the right tools in your arsenal to make that happen. 

That said, let’s take a look at some of the best email marketing tools you can find right now. 

1. Mailchimp  

Mailchimp is one of the top picks amongst email marketers. Its free-forever plan offers everything you need to get started, including automation, a subject line helper, and access to its marketing CRM. 

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Meanwhile, Mailchimp’s paid plans suit any budget, making it a splendid all-around choice for large and small businesses. 

Besides, Mailchimp’s grown to be more than an email marketing platform. You can also set up landing pages, schedule social media posts, and more. 

Key Features

  • A/B testing 
  • Automation 
  • Reports and analytics
  • Customizable forms 
  • Integration capabilities 

Mailchimp comes with a built-in A/B testing tool to help you compare different variations of the same email against each other and see which one brings the best results. 

Moreover, its reports and analytics reveal detailed information regarding your email campaign’s performance, including which links were clicked the most, how many users unsubscribed upon receiving an email, how your response stacks up against the industry average, etc. 

Pricing 

Mailchimp has four pricing plans:

  • Free
  • Essentials – from $11/month 
  • Standard – from $17/month 
  • Premium – from $299/month

If you’d like to opt for one of their paid plans and get a discount, check out DontPayFull.com. You can find coupon codes for Mailchimp and other platforms as well. 

2. Constant Contact

Constant Contact is designed with small businesses in mind. Its drag-and-drop email builder allows you to quickly add videos, images, and polls to your emails. A stand-out is its customer support, as users generally regard it as being very responsive, professional, and helpful. 

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There are also plenty of video tutorials on their website to learn how to make the most out of the platform. 

Key Features 

Access to a wide variety of customizable templates 

  • Contact management 
  • Automation tools 
  • A/B testing 
  • Event marketing tools 

Constant Contact’s automation tools will get most of the work off your hands. With them, you can trigger welcome sequences for new subscribers, resend emails to non-openers, set up drip campaigns based on your audience’s behavior, etc. 

Moreover, the platform’s event management system makes it easy for you to promote upcoming events. It allows you to send personalized invitations and reminders, collect registration data, and create event lading pages via its page builder.

Pricing 

Constant Contact cover two pricing plans:

  • Core – from $9.99/month 
  • Plus – from $45/month

There’s also a free trial available.

3. Moosend

If you’re looking to get the best bang for your buck, you can’t go wrong with Moosend. That’s because the pricing of its monthly subscription depends on the number of email subscribers you have, making it a great deal, especially for startups and small businesses. You can also opt to create a custom plan based on your needs. 

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Features 

  • Drag-and-drop editor
  • A/B testing 
  • Comprehensive analytics and reporting 
  • Ecommerce AI 
  • Automation 

In terms of analytics, Moosend reveals anything you need to know about your campaign’s performance, including bounce rates, click-through rates, social shares, opens, and more. 

However, this platform stands out in its Ecommerce AI, as it uses collaborative filtering to identify lookalike audiences and send them relevant product recommendations based on their behavior. 

It also helps you track your customers’ shopping habits to send notifications whenever they most likely need a restock. That said, Moosend may also be an excellent option for online stores.

Pricing 

Moosend covers two pricing plans: 

  • Pro – from $9/month
  • Custom – upon request

If you choose to pay annually, pricing for the Pro plan strat at $7/month. There’s also a 30-day free trial available. 

4. MailerLite   

MailerLite’s strong suit lies in its ease of use. It’s a simple, no-nonsense solution with a drag-and-drop editor and a beginner-friendly UI that offers all the basic features necessary for getting started with your email campaigns. 

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MailerLite is a good option for people who need a straightforward solution without all the bells and whistles to cover basic needs. 

Features 

  • Landing page and website builder 
  • Drag-and-drop editor 
  • Targeted campaigns 
  • File manager 
  • HTML editor 

MailerLite allows you to segment your audience, create interest groups, and personalize emails to build targeted email campaigns. It also helps you send emails at the optimal time, regardless of your audiences’ time zones. 

Furthermore, if you’d like to code your emails from scratch, MailerLite offers a built-in HTML editor. With it, you can import and edit HTML code in real-time, add custom variables for personalization, and automatically optimize your code using its CSS inliner.

Lastly, MailerLite’s file manager lets you store and organize your files so you can easily find the right images for the right campaigns. 

Pricing 

Mailer Lite covers four plans: 

  • Free 
  • Growing Business – from $10/month 
  • Advanced – from $21/month 
  • Enterprise – upon request 

If you choose to pay yearly, you’ll benefit from a 15% discount. 

5. HubSpot 

HubSpot is one of the most popular options in terms of email marketing and beyond. You can use it for creating landing pages, managing email campaigns, social media ads, and more. 

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Although the paid plans are slightly pricier than the other ones on this list, HubSpot also offers a free plan. Furthermore, you can also seamlessly link its marketing tools with other HubSpot products to extend the platform’s functionality. 

Consequently, HubSpot might be a good choice for scaling businesses that need more features as they grow. 

Features 

  • Automation 
  • In-depth reports and analytics 
  • Drag-and-drop template editor 
  • A/B testing 
  • Access to courses, e-books, tutorials, etc. 

There’s one thing to say about HubSpot: It’s solid, especially in terms of automation. You can set triggers for just about any event and send emails to the right people at the right time to create autonomous drip campaigns and even run automated A/B tests. 

There are also plenty of resources available to help you make the most out of the platform and expand your knowledge in digital marketing. 

Pricing

HubSpot’s email services are part of the Marketing Hub, and it covers three pricing plans: 

  • Starter – from $45/month 
  • Professional – from $890/month
  • Enterprise – from $3200/month

There’s a 10% discount on the annual plans. There’s also a free version available.

Conclusion 

All in all, Mailchimp may be the best choice overall. It offers a comprehensive set of features, while its pricing plans make this platform accessible for all types of businesses. 

On the other hand, Moosend and Constant Contact are suitable for small businesses. They’re easy to use and affordably priced, while their features do not leave anything to be desired. However, Moosend may be the better option for online stores due to its Ecommerce AI. 

If you’re just getting started with email marketing, go for MailerLite. It’s effortless to use, covers all the essential features, and its free plan should be enough to handle the basics. 

Lastly, HubSpot is an excellent choice for companies that expect significant growth soon. It has an extensive feature set, and you could always mix and match features from its other products for more functionality.

Written by Allison Langstone

Allison produces content for a business SAAS but also contributes to Earthweb frequently, using her knowledge of both business and technology to bring a unique angle to the site.