Tips For Running An eCommerce Website

Last Updated: October 13, 2022
Running an eCommerce website is one of the best way to diversify your income. Here are all the basic tips you need to get started.
EarthWeb is reader-supported. When you buy through links on our site, we may earn an affiliate commission.

The key to gaining financial stability in 2022 is diversifying your income. That means trying to have multiple income streams so that you can always depend on one to work even if the other fails.

One of the best ways to add to your income is to run an eCommerce website.

If you’re hesitant to start, we’ve got all the basic tips you need to get started.

Brainstorm eCommerce Website Ideas

Before you actually get a site up and running, you’ll need to think of what exactly you’ll be selling. Remember that if there is a lot of competition (that is, many people trying to sell the same thing), it will be more difficult to be successful.

So, brainstorm ideas on what you want to sell. Are you willing to sell the best fabric softener? Makeup products? Digital services? Anything goes.

Just make sure it’s something you’re passionate about, and something you actually know a little about.

For example, if you like to cook—it’d make sense for you to sell kitchen equipment, or even spice blends and other foodstuffs. If you’re into art, then consider selling art supplies. 

Your Website Determines Consumer Experience

When running a brick-and-mortar store, you will inevitably need to focus on improving consumer experience in your store.

How does consumer experience translate to online stores?

Faster loading times, a visually appealing website, simplifying the user experience—all these are crucial to providing the best consumer experience to your potential customers.

pexels karolina grabowska 4968391

Consequently, these are all things that are needed to optimize your website for search engines.

As such, using the best SEO guidelines in building your website is a determining factor in your success. Here are a few factors to consider:

  • The faster your website loads, the less likely that users will get bored and leave. 
  • Try to get users to spend as long as possible on your website, which increases the likelihood of a sale 
  • Always makes sure to include a call to action in different parts of your website.
  • Use cookies in your website to help personalize the user experience. This means recommending products to consumers similar to those they’ve already purchased—again, to increase the likelihood of a sale.
  • Make it easy for users to sign up— using common platforms like Google and Facebook to automatically register users is a great tactic.

Payment And Delivery

One of the major problems that eCommerce websites face is payment processing. You should focus on allowing your users to a wider variety of payment options, and also make sure that it’s relatively easy to set up.

Additionally, you need to ensure that payment methods are all secure so that users feel safe paying online. Some eCommerce websites that operate locally also add the option to pay couriers by cash, giving users more freedom to choose. 

Once a consumer has paid, you then have to deal with the issue of delivering products to them. Of course, if you’re selling digital products and services than delivery is not a big deal.

However, when delivering a physical product, here are some factors you need to consider:

pexels nataliya vaitkevich 6214479
  • Give users many options for delivery methods. Amazon does this best because they offer same day deliver as an option for those who want to pay extra for a faster service, but users can always pay less if they are fine with a slightly delayed delivery time. 
  • Delivery estimates are important to get right. It’s always best to give a yourself some leeway—customers will hold you accountable for any delivery estimates you promise. If you say that the package will be deliver in three business days, they better be delivered within that time frame. The earlier, the better.
  • Reliability is important in this business. If your website becomes known for being a reliable method to purchase certain items, consumers will keep coming back even if they find the same products elsewhere. Reliability is a way of building a long-term relationship with consumers to ensure continued success. 

Running Your Own eCommerce Website Isn’t Difficult

All it really takes is hard word and dedication. Of course, researching the best practices and being passionate about your work will always guarantee you success. 

As long as you are selling unique products, and listening to your target market to provide them with what they need, you are likely to succeed in this industry.

There is a lot of competition nowadays and it may be a slow burn at first, but hang in there and you will find a way to make it through.

Running your own eCommerce website isn’t the most demanding or difficult task in the world, and it can certainly help you gain financial stability in the long run. 

Who knows? Your website might end up being the next Amazon or eBay—or something entirely different.

Stay on top of the latest technology trends — delivered directly to your inbox, free!

Subscription Form Posts

Don't worry, we don't spam

Written by Allison Langstone

Allison produces content for a business SAAS but also contributes to EarthWeb frequently, using her knowledge of both business and technology to bring a unique angle to the site.