Last Updated on December 7, 2020 by Jason
TikTok has unrivaled potential among Gen Zers and teenagers in general. Since it first got started 2018, it has gone from strength to strength, and it is now one of the most popular social media sharing apps out there. However, doing well on TikTok isn’t exactly going to happen overnight, even for the best of us.
In fact, considering there are hundreds of millions of users putting content out there every day, it is potentially one of the most competitive platforms that exists right now. If you are an influencer or a marketer, then your chances to do well on TikTok are pretty high.
One reason for this is that TikTok is still pretty new compared to other platforms like Instagram and Facebook. Another is that TikTok is still pretty secretive when it comes to their metrics, which means that there’s not really one straightforward approach to using it for marketing.
Either way, you’ve got a lot to gain by using TikTok as a platform for brand. You can reach a much larger audience, and the great news is that TikTok videos last longer than those on Snapchat or even Instagram. This gives you a unique opportunity to engage with their audience a lot better.
So, if you want to do well on TikTok, you’ve got to know how to do so. Let’s take a look at how to become TikTok famous in four easy steps.
1. Be Disruptive with Your Content
If you have someone who’s not really prepared to think outside the box when it comes to your content, then you aren’t going to do very well on TikTok. To do well on this platform, you will need to unleash your most creative, unique side, and the good news is that there are many different genres to choose from, so that you can choose the one that fits your personality the best.
One aspect of TikTok that draws in the younger generation is how uninhibited it is. This means that they are likely to find original and out-of-the-box content, so the more original and creative you are with your TikTok videos, the more likely you are to succeed.
You also need to make sure that you use trending hashtags to improve the visibility of your posts. We suggest using the app’s Discover page to look for popular hashtags within your genre, so that you can use them to add value to your posts, and help you reach the right audience.
2. Figure Out Your Niche
One of the first things that you need to know about being on TikTok is that you can’t do it all. While you might want to experiment in the beginning with a couple of different genres, you very quickly have to decide which one is going to be best for you, as sticking to a particular niche is really what resonates with users out there.
The most popular TikTok influencers are able to build up a rich body of work around a particular genre, where they can showcase their skills and talent. This type of content is bound to get a lot of engagement. You also have to make sure that your content is high-quality as well.
Once you’ve chosen your niche, make sure that the content you’re producing within that niche is good quality, and that you’re not just producing it for the sake of sticking to a particular theme. Your audience will be able to tell how much effort you put into your videos, so make sure that you spend time not only filming your videos but editing them as well.
3. Make the Most of Other Influencers
While it is always nice to hear other people’s stories, especially if they’re super successful, you’ve got to realize that not everybody is going to have talent that can’t be found anywhere else. While you might be talented at one thing in particular, it’s also worth it to invest a bit of time and money into influencer marketing.
This is where you can really make the most of influencers who have gone before you and target their audience. There’s no reason why you can’t network with influencers within your chosen niche, just make sure that you find one that resonates with your purpose and brand the best.
We suggest heading over to TikTok’s Discover page, or you could even think about doing a Google search for influencers within your genre. Make sure that you check out the rest of their content on other social networks are there as well, and once you have shortlisted a couple of influences you will need to think about how you can reach out to them. We think that the key to this is being persistent and building a relationship slowly over time with them.
Don’t bombard them with your influencer marketing idea too quickly, instead engage with their content, and get to know them. This will help them warm up to you, and slowly become more interested in you over time. This is a great way to leverage your own TikTok profile, making the most of someone else’s high follow account.
4. Invest in Advertising
If you are trying to get big quickly, and you don’t have time to create hundreds of videos to upload, and engage with hundreds of potential followers so that you can gradually grow your profile over time, and then you might want to think about investing in advertising. TikTok has only recently launched an advertising program that is available in their premium level.
Right now, the ads begin at $10 for 1000 views, and if you are looking for a campaign, you will need to spend a minimum of $500. Just remember that TikTok advertising is still in its infancy. This means that while you shouldn’t be unrealistic about what you might achieve through TikTok advertising, it’s still relatively unchartered territory that you could take advantage of.
However, advertisers are going to find TikTok audiences harder to please than the ones on Facebook and Instagram who are used to seeing ads already. Most people that use TikTok aren’t there to check out brands or commercials, they’re there to use the platform as a way of self-expression. This being said, use TikTok ads if you want to, just be aware of the setbacks.
The TikTok growth industry might be in its infancy, but it’s growing every day, and companies like UseViral and Tokupgrade have already got a lot of experience under their belt helping their clients get ahead on TikTok.
If you’ve got the budget to invest in your TikTok followers, then we strongly suggest checking out either one of these trustworthy companies.
TikTok is definitely still the new kid on the block when it comes to social media, but this hasn’t stopped it becoming an exponentially popular social media sharing app. This means that for marketers and content creators alike, TikTok’s relatively uncluttered space offers massive opportunities to grow.
This means that if you are talented and driven, there’s nothing really in your way of becoming TikTok famous. Just follow the steps above, and you will be that much closer to amassing a massive following on the latest social craze.