Last Updated on December 3, 2020 by Jason
Whether you are Beyoncé or Drake, almost every single artist that has gone on to be incredibly successful with their music started way back when with two simple realities; an excellent way of promoting their music, and the creation of a really good single.
This is why as a music artist; you spend countless hours every day dedicated to the hustle. Dedicating all of your time and energy to the studio making sure that your lyrics and beats are the best is what is going to help get you big.
Music is how most of us communicate with the world, especially if you are a music artist. However, this doesn’t mean that releasing a fresh single is easy. There is a lot more to it than you might think, and not only do you need to know a thing or two about creating music, but you’ve also got to know how to write a catchy song with really good lyrics.
The good news is, you’ve got multiple ways of promoting your music these days. There are plenty of ways both in person and online for you to get your music out there, and have it seen by your target audience as well as potential record companies and agencies.
This means that you have the power to shape your future based on how you want it to be. However, before you can do this, and before you come up with that solid gold single, you’ve got to think about a few things first.
Who are your listeners? And what downloading or streaming site do they use? You’ve also got to think about what your current relationship is like with your audience, and whether the new single that you’re working on is going to give your career the traction that it needs.
How is your new single going to help your audience understand your back story?
Do you want to make it big with your new single, and earn a lot of money from it?
These are the questions you need should be asking yourself right now, so with these in mind, let’s take a look at what we think are the golden rules to launching your single successfully.
Register with Your Local Performing Rights Organization
As a music artist, you’ve got to be aware that the Internet basically runs the world. This means that if you are willing to share your music online, unless you keep it safe, it could very easily be violated or stolen. This is why if you are serious about protecting your music rights, you need to get in touch with your local performing rights organization, and register.
Luckily, the process is really simple; all you have to do is get in touch with them, so that you can register your rights as a music artist. This is going to protect your future music from being stolen or copyrighted by someone else.
Have Clear-Set Goals for Your Single
Very few of us have ever sat down to write a single without having a plan. Of course, some music artists out there do it for the money, and then there are others that do it because they genuinely love their fans and want to give them something that they’re going to remember forever.
This is what you’ve got to ask yourself – are you trying to cash in on the latest trends in music? Or are you primarily doing it for your fans? If it is the first option, then you will most likely want to know how you can make a hit song that is going to follow the current trends right now.
At the end of the day though, knowing your main motivator behind a single was going to help you promote your music the best way for your audience.
Turn to Social Media
One of the best things you can do for your music when it comes to promoting it is to get busy with social media. In the day and age that we live in, social media marketing campaigns for musicians are essential. Before you release your single, you should also dedicate a bit of time and effort into updating your various social networks.
This is a great way to create buzz around any events that you have attended recently, as well as how you plan to release your single. Post a couple of quality photos, and don’t forget to make a series of mentions on your upcoming single. The thing that we love the most about social media is that you don’t have to share everything with your fans.
In fact, it’s better to just give them a taste of what’s to come, so that they can get excited about it. You can even share the launch date, so they know when to expect new music from you.
Put Your Single in As Many Music Artist Promotion Services as Possible
How much do you love using SoundCloud when it comes to uploading and releasing new singles?
If SoundCloud is your primary platform, this is great, but you also need to remember that there are plenty of other music showing platforms out there that you can use to your advantage. From iTunes to Spotify, YouTube, and even Pandora, there are many ways that you can share your music with your fans and get more plays.
Make sure that you don’t limit yourself just to SoundCloud, even if this is your primary way of connecting with your target audience. You can also cross-promote on all of your social media networks, so that your audiences over on Instagram and Facebook can be encouraged to see what’s going on over on your SoundCloud as well.
You are in the music producing industry, and you’re excited about the coming year when it comes to releasing singles. You know that this is a challenge in itself, and you know that it’s going to take a lot of time and dedication to stand out from the rest and do really well.
However, this doesn’t mean that it can’t be done, it just means that you’ve got to approach the entire thing strategically and follow the golden rules for successfully launching your single. Good luck!