Do you have good knowledge and experience with music?
You may profit from a music blog using the following tips.
Not everyone who starts a music blog has experience with blogging about music. You can have a lot of music knowledge and be a great writer and still not have blogging experience.
You also need to know the basics of SEO (search engine optimization) and marketing strategies. You can learn most of these things as you go.
There is a learning curve when you are trying to figure out the overlap between marketing and the music industry.
You have landed on an article that can help you prevent the trial and error method of learning to start a music blog. Therefore, you can avoid the rookie mistakes made in the music blogging arena.
How to Start a Music Blog
Even if you are just starting out with blogging you can use these tips to make it easier. Without further ado, here are the 7 best tips for starting a music blog.
1. Choose Your Web Host
Choosing your web host is one of the first things on your to-do list. You will need good hosting with good support. The main earmarks of a good host are:
- Accessible support service
- Fast and easy setup
- Easy to manage
- Secure website option
The best solution, if you are a beginner, is Siteground because they have great introductory offers, customer service, and they are reliable.
Yes. I am an affiliate because of how good these web hosting services are.
The other option is Bluehost, which is a very good option with a lot of features and options. Don’t believe me? Read some Bluehost reviews for yourself.
Overall, getting the right host is the foundation of your website.
2. Define Your Music Niche
If you have been reading other information about starting a blog, you likely see this mentioned a lot because it is a standard tip. A music blog cannot be successful without a niche.
What does that mean? It means you need to focus on a specific aspect of the industry. Your posts should reflect your niche all or at least most of the time.
For example, not everyone is going to care about your jazz music blog unless they like jazz.
3. Be Consistent & Creative
Being consistent means to make sure to add content on a regular schedule. A big part of successful blogging and viral content is related to being consistent.
For instance, writing an article or a music-related review on your niche at least three times per week. Some bloggers write posts or reviews daily. That consistency helps your readers to know when you will post next.
Being creative while staying relevant and interesting is another major element of a successful music blog.
The posts you create must be engaging enough to keep your readers interested. Be professional and create original content related to your niche.
4. Stop Doing What Doesn’t Work
Be willing and open to change direction when necessary. Keep your eye on your analytics so you can determine what is working and what is not.
Be ready to drop things that are not working and make changes accordingly as you go. Your time is precious, so avoid wasting it on content that is not producing.
When you find that your readers are not liking some of your content, leave it behind and try something new.
Be willing to try new strategies and create new and more interesting content. This can prevent your blog from going stale.
5. Get Interviews from Experts
Singers, musicians, radio personalities, and anyone who is considered an expert in the music industry can be interviewed. Even if that means interviewing local talent.
People love to feel connected to the people behind the music.
Interviews are a valuable tool for your blog. You can write out the review, get a video (Zoom or in person), or use both on your blog.
Have fun with it and ask questions people want the answers to. Adding this to your music blog will boost your content taking it from written well and interesting to very engaging information about this music insider.
6. Create Your Own Team of Writers
As your music blog grows you will need more content. It could become overwhelming for you. Creating a great team of writers will help take the stress off of you and help you keep that interesting content coming.
More writers can also provide different perspectives on topics related to your music blog niche. It is that kind of content that reaches out to more readers.
It can make it more fun, unique, and prevent your blog from getting stale.
7. Read Blogs & Books About Blogging
One book I can recommend is “How to Build a Music Blog“. Creating and maintaining your music blog will take some knowledge. You need access to information, which is what this book provides.
There is an overwhelming amount of music blogging information available online which often causes confusion.
Much of this information is written by bloggers, but not music bloggers. It is always best to get specific information to help you build a music blog.
The aforementioned book includes information such as how to pick the right niche, how to build an appealing website that will become a community, how to grow enough to get artists contacting you with information, how to build your team of writers and content contributors to help enhance your perspective and maintain your music blog tone, and how you can better monetize your website to make it sustainable.
Could you fill this article out quickly? Its ok but needs more wordcount.
8. Establish Your Goals
An important part of starting a music blog is to decide what your goals are for it. You might be so excited about starting a music blog that you want to skip this step, and just get into the writing side of things, but we strongly recommend that you figure this out before you do anything else.
When a blogger takes the time to develop a business plan that is well defined, they tend to be a lot more successful than those that just want to wing the whole thing.
There are a number of specific goals that you can have as a music blogger, including making money from your music blog, gaining attention for your music, promoting your music services, becoming an influencer online, gaining free access to events, festivals, and concerts, and landing gigs in the music industry.
Obviously, it all comes down to what you’re hoping to achieve out of having a music blog.
9. Choose Your Blog Name
Choosing a blog name is an important step in the process of developing a music blog, because it is the foundation of your brand.
We think that the best blog names out there are short and succinct, and for the most part are between 6- and 18-characters long.
They are memorable, unique, creative, and most importantly of all, really easy to spell. Blog names that also include words that are highly relevant to what the blog is about are a lot more memorable than less descriptive names.
The other thing to think about here is before you land on a name for your blog, you need to make sure to see if the domain is available for it. If it isn’t, then you probably won’t want to use it.
10. Develop Your Blog Content
You are probably itching to get developing your blog content, and we don’t blame you. You can either post blog content as a blog post, or on a page of its own.
The biggest difference between a post and a blog page is how they are used. Pages are usually focused on a singular topic, whereas a blog post is a piece of content that is created regularly and managed through your blog.
The majority of music blogs out there include these three pages: your home page, your about page, and your contact page. You might also want to include an online store page, as well as a page that promotes music videos.
Of course, another important step in the process is creating compelling content.
You’ve got to figure out what topics you are going to center your blog posts around, and these can be anything from music videos, music reviews, and music playlists, artist interviews, instructional content, concert calendars, and artist profiles.
Feel free to play around in the beginning a little bit, and test out a few topic ideas, but eventually you will want to land on two or three to focus on, so that your audience can start to associate your music blog with a specific genre.
11. Promote and Market Your Blog
One of the most effective ways to market and promote your blog these days is through social media.
You can easily increase your following for your music blog and become an influencer by promoting it through social media marketing.
You can promote your music blog through Instagram, Twitter, YouTube, Facebook, TikTok, and more. All of these platforms have the opportunity to expose your music blog to more people who are going to be interested in it.
because managing social media profiles can be time-consuming, we suggest that you focus on just one or two right now, especially as you are just starting out.
At some point along the line, you might want to invest a little bit of money in hiring a social media manager, so that you can get back to basics, and just focus on your blog content.
12. Use Guest Bloggers
We all know how exciting it can be in the beginning to create your own blog content, and have people read it.
However, at some point in your music blog career, you are going to get jaded, and maintaining a consistent upload schedule is going to be grueling.
The reality is that developing high-quality blog content can be overwhelming and time-consuming.
You can publish a lot more content faster if you choose to invite others to be guest bloggers on your website.
Just make sure that you are screening content that is submitted to your website, so that it meets your standards of quality, but in general, using guest bloggers is a great way to build up a successful music blog, without having to create all of the content yourself.
You can stress yourself out about music blogging or you can learn from someone’s mistakes and avoid the pitfalls.
The information about music blogging you need to know is specific to this industry and can help you create something that could become helpful to your audience and profitable for you.