Not only recipes, beautiful poses in the kitchen and dishes to take your breath away. The relationship between starred chefs and social media is in fact constantly growing thanks above all to the key role played by platforms such as Instagram and the humanization of those chefs who, seen on TV, often seem unreachable.
Social media then play a key role in allowing the most renowned chefs in the world to undress the clothes of superheroes in the chair to tell their experiences and their story made of apprenticeship and sacrifices.
What is a Michelin Star and how much effort one has to do to be able to win it is often part of the narrative of the many chefs present between Instagram and Facebook.
But not only joys and fatigue. Sometimes, the stories also serve to bring out the stress and fragility that hide behind this world. It is no coincidence that the profile of AnBthony Bourdain, the chef who tragically died in June 2018, still has 2.7 million fans.
Being present on Instagram among reels, photos and stories means – even for the most famous starred chefs in the world – widening your audience out of all proportion, coming to speak even to those who may never set foot in the restaurant.
The skills of the stars awarded chefs, following the ranking of the Michelin Guide, does not always correspond to their online popularity. Alain Ducasse, the most starred chef worldwide, has “only” 460 thousand followers, the revolutionary of molecular cuisine Ferran Adrià just over 70 thousand.
The Top 5 Chefs On Social Media
The king of chefs on Instagram is undoubtedly Gordon Ramsay with his @gordongram profile that reaches about 13.7 million followers worldwide. To get an idea of his influence, it is as if one in four Italians followed the Scottish chef.
Gordon Ramsay has become famous all over the world both for his TV broadcasts, such as the editions of Hell’s Kitchen and those of MasterChef, and for his outbursts able to terrify or throw in the towel even the most capable competitors.
Between the comic and the serious the video comments of the chef to the recipes presented on the net by aspiring chefs in the mood for experimentation.
“Chef & Dad”. That’s how Jamie Oliver, aka @jamieoliver, define himself on Instagram. The British chef, known all over the world thanks to the TV program The Naked Chef, can count on a group of 9.1 million followers.
Oliver first gained his Michelin star in 2002, when he was just 26 years old – the youngest chef ever to be awarded a Michelin star. The owner of the chain of 29 restaurants in the world Jamie’s Italian started working and training in Italy.
He has confirmed during multiple interviews his secret, his strength to overcome even the most complex moments: his family, his tribe, as he often likes to say. And it is no coincidence that his call in the Instagram bio is divided between home and stove.
One of the most renowned Italian chefs and certainly among the most followed chefs on social media, Antonino Cannavacciuolo has succeeded in the same path as Gordon Ramsay but at sunnier latitudes.
The starred chef and owner of Villa Crespi, @antoninochef is the most followed Italian chef on Instagram with 2.9 million followers.
Cannavacciuolo has in fact cleared in this case also the figure of a dark and serious character with that of an always kind and smiling man in reality television shows such as Cucine da incubo, MasterChef Italia and Family Food Fight.
The philosopher-chef can count on two million followers on @ottolenghi. The Israeli cook, author of numerous books such as Ottolenghi SIMPLE, which was also selected as best book of the year by the New York Times, is also quite viral.
Not only kitchens – he has been a weekly columnist for the Saturday Guardian for over fifteen years and is a regular contributor to the New York Times.
After a feast of British and Italian cuisine, now we jump into the Asian one thanks to the Korean chef David Chang @davidchang, the person behind Momofuku restaurant group.
The modern Asian cuisine take his credits getting the boost on his Instagram and podcast. But you should know that he started with the French and American cuisine before to get his Michelin Stars.