With Instagram being one of the top social media platforms for connecting with new people and having your products and services discovered, businesses and brands are taking to the platform now more than ever to solidify their presence and gain reach.
At least 90% of all Instagram users follow at least one brand.
Having a high number of Instagram followers is important; the more people who see your content on a regular basis, the more you’ll gain engagements which helps to bring your content to more people through the Instagram algorithm.
Due to the need for follower growth, many third-party Instagram growth services like Sogro have popped up, claiming to bring you the necessary followers and launch your platform’s popularity.
Another important thing is that engagement matters; long gone are the days when having a bunch of fake followers was alright, looking popular was all that mattered. Now, with the changes that Instagram has made to its algorithm, it’s very important that engagement is high, otherwise, it won’t be shown to people in feeds, both regular and hashtags.
So, if follower count and engagement are important, what can an Instagram user do in order to boost these numbers? The most common way is to manually engage with users in your target audience, but this can be really inconvenient with your already-packed schedule. Keeping workflow up and focusing on your growth can be a difficult task.
While there are a few growth services out there that bring you Instagram growth, most of them are looking to make a quick buck without being able to provide valuable or efficient services for their clients.
In this review, we’re going to take a look at one of these growth services, Sogro, to see if it can hold its weight and actually offer its clients a service that works.
Let’s get started!
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What Is SoGro?
One big red flag is that the website is very general; it tries to use attractive buzzwords to get people to buy into what they’re offering. When the service isn’t transparent in describing exactly what they do or how it works, it’s likely that it’s using a bot or automation and doesn’t do much for your account.
Let’s take a look at a few of their claims in terms of how the service works.
How Does SoGro Work?
Sogro has a page that describes a few steps that their service goes through. The first step is to develop a custom target market for your account based on your niche. While this sounds like a good idea, first of all, they’re not going to do this in detail for every account.
When SoGro says that they’re developing the custom target market, they’re just plugging in some general targets for your account. This has no guarantee that they’re actually related or valuable because they don’t even discuss your goals with you or find out what you’re looking for in new followers.
The second step is for you— it says that you need to keep posting. So, that second step isn’t really a step at all. SoGro just wants to tell you that you have to post.
Third, they say they follow, unfollow, and like specific users and images at an organic rate while still being efficient. They claim this to be the most effective way to gain Instagram followers, and they wouldn’t be wrong; that’s not the problem.
This means that you’ll see hardly any interactions happening, not generating enough interest in your profile to gain real followers that you need. Not only that, with their general targeting, they can’t guarantee that these accounts are within your target ranges.
SoGro really tries hard to make it look like this simple process is going to gain the followers that you need, but unfortunately, it falls flat. The growth will be limited if you see any at all.
Why Doesn’t Instagram Automation Work?
The problem with many services like Sogro is that they actually don’t do much of anything; they will simply continue to charge you and make up excuses as to why you haven’t seen any growth.
Organic growth is understandably unpredictable, and even when you do the engagements yourself it’s not guaranteed that you’ll see a lot more followers, but that’s not what’s happening when these growth services give you excuses; Instagram effectively blocks their service, which means you can’t see any results from them no matter what.
Instagram follower growth became really popular shortly after the platform launched with people buying a bunch of fake follower packages. It was quickly discovered that these followers were fake, and once Instagram caught on, they effectively eliminated many of these services or cleared out the followers so they didn’t last. They still do the same to this day.
After follower packages came automation, where people were engaging thousands of times a day on the platform through bots and AI services. This worked for quite a while, but Instagram came to realize that bots were negatively affecting the user experience through a bunch of spam.
Instagram’s goal is to maintain the integrity of the platform, so they effectively began to ban all services using automation, or if an account was found using a service like this, they could be flagged or disabled from the platform.
After that, most growth services had to shut down, or they lost the effectiveness of the service, and that includes Sogro. While it would be great if these services could provide some tangible results, the only thing they do is take your money, hurt your credibility, and put your Instagram account and data at risk.
Sign Up Process
If you’re still considering giving Sogro a try, the enrollment process is fairly easy.
You can find their plans on the pricing page; they have two, one that is monthly and the other that is yearly. They’re the same plan, but they will offer you a discount if you pay a year upfront. Of course, they will! Otherwise, they’d never get someone to stay signed up for a year.
SoGro also offers a 10-day trial that you have to use before you’ll start the monthly plan option. When you click, it will pop up a small window and ask you for your credit card number, expiration, and CVC code, as well as an email. This is an extremely alarming way to charge someone for a service; they don’t even ask you for the name on the card, nor do they ask for your Instagram handle.
It’s pretty clear that what SoGro cares most about is getting that bank info, and your service and satisfaction come last. Since you’ll be on the ten-day trial, it’s unclear how you’d cancel the service if you didn’t want to continue. It seems likely that they give you the runaround without a real answer, taking forever to actually cancel or respond to your inquiry.
They have a contact tab, but that looks to be the only form of contacting Sogro, so definitely sign up at your own risk. They’ll probably get at least a few months out of you before you can actually get your account canceled.
Review Conclusion: Pass
Sogro is a remnant of Instagram automation services that don’t work with the current Instagram platform, nor are they allowed. If you use a service like Sogro, you’re ultimately looking to lose your investment as they don’t have any guarantees or service promises.
Not only that, they ask you first for your card information and literally nothing else.
There’s no way to track their interactions, the number of followers you’ve gained, and SoGro only have one contact form which makes it difficult to get a hold of them. You’ve worked hard to get your Instagram where it is; don’t throw it away by choosing a growth service like Sogro. Pass!
Do Instagram Bots Still Work?
While there are a lot of restrictions against Instagram bots, it’s still possible that they can work, although that’s not usually the case. Not for follower growth, at least.
The goal of pretty much all social media companies is to turn a profit; then comes actually providing results. Bots can still operate at very low levels and they can still bring in the dough if people pay for the service.
It’s not uncommon for these companies to blame any inactivity on Instagram and say their hands are tied.
Instagram bots don’t work too great for follower growth, but there are some different functionalities that bots can help you with on Instagram. Let’s take a quick look at the difference.
Front End Automation vs. Back End Automation
Front-end automation is anything that is facing other users on Instagram; this would be all of the interactions that are used for follower growth. Front-end automation isn’t effective on Instagram.
Back-end automation, however, is anything that gets automated without users taking notice; this includes tasks like Instagram post scheduling, Instagram auto-posting services, Instagram analytics, and hashtag generators.
All of these back-end services are completely fine to use and can optimize your workflow, helping you to keep content coming out consistently with great hashtags and a clear picture of how your content is performing.
Instagram Bot Alternatives
These are the main formats for Instagram bot alternatives:
- Instagram growth services: these are natural, organic services that help you to reach more real users on Instagram, building your follower count and engagement over time. You’ll usually get an account manager that is going to engage with users manually so that you don’t have to worry about risking your profile. This is a long-term solution that can help you get noticed by people in your target audience.
- Bulk follower packages: If you are looking for a quick fix fof Instagram followers to jumpstart your growth, you can also buy a package of followers. Make sure that you buy high-quality, active followers that aren’t going to be cleared out by Instagram over time. This is a short-term solution that may help generate some movement on your Instagram.
Benefits of Instagram Growth Services
Now that we know what types of growth services are out there and which ones might be the best options for you, let’s think about what kind of benefits you can expect to see from using them.
One of the main benefits of using top Instagram growth services is that you’ll have peace of mind. If you choose a shady or ineffective growth service, like Sogro bot, these are some things that can happen:
- You’ll be constantly worried that your account will be flagged or shut down
- You will see a slew of fake followers and bots that are completely useless to you
- The followers you gain will only hurt your follower to engagement ratio
- You won’t see any increase in sales or interest
- Brand partners and sponsors are unlikely to work with you
- You’ll essentially be investing money without a return
So, you can see how crucial it is to choose one of the top Instagram growth services as opposed to one that looks good at a low price! Remember, there is, in fact, a difference between cheap, and affordable. If it seems really cheap, there’s probably a reason.
Now, when you choose the correct Instagram growth service, you can expect:
- An increase in real followers
- Better engagement levels
- Potential for more sales or conversion
- Possibility of gaining brand partnerships or sponsors
- A healthy follower to engagement ratio
- A strong community of followers that care about your content
- An investment that actually can bring you a return.
And there you have it! There are so many benefits to taking the time to find the right growth service.
How to Choose the Right Instagram Growth Service
It’s clear that SoGro doesn’t offer you any benefits and can actually harm your Instagram account, so it’s better to look for an Instagram growth service like one that we mentioned above.
According to user reviews and our own research, SoGro is a no-go.