Social Media Market Share

Social Media Market Share in 2023 (Most Popular Sites)

Published on: December 30, 2022
Last Updated: January 15, 2023
Find out which platform leads the social media market share!
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The global social media market value climbed to $221 billion this year.

This means many people are turning to the internet to socialize, meet people, and find information. 

What does the social media market share look like in 2023? Is Facebook still at the top of its game? Let’s find out!

Global Social Media Market Share in 2023

Social Media

The global social media market share changed significantly over the years.

Facebook’s introduction in 2004 led to the death of popular social media platforms in the early 2000s such as Friendster. 

Today, the Mark Zuckerberg-founded app still sits on the top, although at a significantly reduced market share compared to its heyday. 

Take a look at this data on the global social media market share in 2023:

  • Facebook – the platform started 2022 with a 76.95% share of the total. This declined to 67.13% as of November 2022
  • Twitter – the platform’s market share stood at 7.10% in January and climbed to 10.38% in November
  • Pinterest – the platform’s market share stood at 5.76% in January and climbed to 7.44% in November
  • Instagram – the platform’s market share stood at 4.59% in January and climbed to 9.65% in November
  • YouTube – the platform’s market share stood at 3.89% in January and declined to 3.38% in November
  • Reddit – the platform’s market share stood at 0.72% in January and climbed to 1.02% in November
  • LinkedIn – the platform’s market share stood at 0.41% in January and declined to 0.35% in November

Global Social Media User Count in 2023

Facebook dominates in terms of the number of active users, with an average of 2.9 billion monthly active users

Below is a detailed guide on each social media site’s monthly active user count as of January 2022:

  • Facebook – the platform has 2.9 billion active users every month
  • YouTube – the platform has 2.5 billion active users every month
  • WhatsApp – the platform has 2.0 billion active users every month
  • Instagram – the platform has 1.4 billion active users every month
  • WeChat – the platform has 1.2 billion active users every month
  • TikTok – the platform has 1.0 billion active users every month
  • Facebook Messenger – the platform has 988 million active users every month
  • Snapchat – the platform has 557 million active users every month
  • Telegram – the platform has 550 million active users every month
  • Pinterest – the platform has 444 million active users every month
  • Twitter – the platform has 436 million active users every month
  • Reddit – the platform has 430 million active users every month
  • Quora – the platform has 300 million active users every month

Global Social Media Market Share in 2021

Social Media

Take a look at this data on the global social media market share in 2021:

  • Facebook – the platform started the year with a 69.80% share of the total which grew to 76.47% as of November 2022
  • Twitter – the platform’s market share stood at 9.54% in January and declined to 7.45% at the end of the year
  • Pinterest – the platform’s market share stood at 11.48% in January and declined 6.47% at the end of the year
  • YouTube – the platform’s market share stood at 4.90% in January and declined to 3.87% at the end of the year
  • Instagram – the platform’s market share stood at 2.56% in January and climbed to 4.06% at the end of the year
  • Reddit – the platform’s market share stood at 0.36% in January and climbed to 0.71% at the end of the year
  • Tumblr – the platform’s market share stood at 0.36% in January and climbed to 0.41% at the end of the year

Global Social Media User Count in 2021

Meanwhile, here is a look on the global social media user count last year:

  • Facebook – it had 2.7 billion monthly active users during the year
  • YouTube – it had 2.2 billion monthly active users during the year
  • WhatsApp – it had 2.0 billion monthly active users during the year
  • Facebook Messenger – it had 1.3 billion monthly active users during the year
  • Instagram – it had 1.22 billion monthly active users during the year
  • WeChat – it had 1.21 billion monthly active users during the year
  • TikTok – it had 689 million monthly active users during the year

Social Media Market Share in North America 

Below is detailed information on social media market share in the North American region as of November 2022:

  • Facebook – captured a 55.58% share of the total during the month
  • Pinterest – captured a 14.28% share of the total during the month
  • Twitter – captured a 12.24% share of the total during the month
  • Instagram – captured an 11.78% share of the total during the month
  • YouTube – captured a 3.28% share of the total during the month
  • Reddit – captured a 1.76% share of the total during the month
  • LinkedIn – captured a 0.41% share of the total during the month

Pinterest has successfully grown its influence in the North American region.

It currently holds 14.28% of the total, overtaking Twitter as the second-largest platform in terms of market share. 

Social Media Market Share in Asia

Below is a piece of information on social media market share in the Asian region as of November 2022:

  • Facebook – captured a 65.72% share of the total during the month
  • Twitter – captured a 15.48% share of the total during the month
  • Instagram – captured a 10.75% share of the total during the month
  • YouTube – captured a 5.11% share of the total during the month
  • Pinterest – captured a 1.98% share of the total during the month
  • Reddit – captured a 0.33% share of the total during the month
  • LinkedIn – captured a 0.26% share of the total during the month

Facebook, Twitter, and Instagram remain the three biggest platforms in terms of market share in Asia. YouTube is gradually losing its popularity in the region, starting with an 8.06% share in January and ending the year at 5.11%.

Social Media Market Share in Australia (Oceania)

Social Media

Below is a piece of information on social media market share in the Oceanian region as of November 2022:

  • Facebook – captured a 58.30% share of the total during the month
  • Instagram – captured a 13.89% share of the total during the month
  • Twitter – captured a 13.51% share of the total during the month
  • Pinterest – captured a 7.32% share of the total during the month
  • Reddit – captured a 3.51% share of the total during the month
  • YouTube – captured a 2.06% share of the total during the month
  • Tumblr – captured a 0.67% share of the total during the month

Instagram has overtaken Twitter in Oceania, while YouTube lost to Pinterest and Reddit. 

Conclusion

The social media market share drastically changed in 2023.

Facebook and YouTube are quickly losing their shares over newcomers like Instagram, Pinterest, and Reddit. 

We often hear people saying: “Facebook is for grandparents!”. The data above proves it would not be long before this becomes a reality. 

Sources

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StatCounterThe Business Research CompanyStatCounter
StatistaStatCounterFinancesOnline
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Written by Jason Wise

Hi! I’m Jason. I tend to gravitate towards business and technology topics, with a deep interest in social media, privacy and crypto. I enjoy testing and reviewing products, so you’ll see a lot of that from me here on EarthWeb.
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Last Updated: January 15, 2023
Find out which platform leads the social media market share!
Social Media Market Share
EarthWeb is reader-supported. When you buy through links on our site, we may earn an affiliate commission.

Stay on top of the latest technology trends — delivered directly to your inbox, free!

Subscription Form Posts

Don't worry, we don't spam

Written by Jason Wise

Hi! I’m Jason. I tend to gravitate towards business and technology topics, with a deep interest in social media, privacy and crypto. I enjoy testing and reviewing products, so you’ll see a lot of that from me here on EarthWeb.

Latest Stories