Three Stanford University students created an application where users could send and receive photos and video messages that disappear automatically after 10 seconds.
According to some resources, Reggie Brown felt regret after sending a picture that he couldn’t delete after sending. He thought about an application where posts get destroyed after a short time.
He brought the idea of “Picaboo”(the first name of Snapchat) to Evan Spiegel, who was good at business subjects, and Bobby Murphy, a code genius.
The social media app opens directly to the camera, making it easy to click your snaps and share them on the platform. Snapchat offers a lot of Filters, Bitmojis, lenses to create animated pictures and videos.
It started as a University level group project, but soon later, it got attention from many multi-billion companies like Google, Facebook, etc.
Snapchat was the first of its kind where people can take their snaps and create short videos with the help of plenty of animated stickers, Augment Reality objects, filters, etc.
Today Snapchat has approximately 293 million daily active users with 4 billion snaps shared per day. It has a large user base amongst teenagers.
Quick Snapchat Statistics
- 433 million people used Snapchat in October 2020
- 21% of Snapchat’s total worldwide ad audience are from India
- 3.5 billion snaps are sent using Snapchat messaging each day.
- Snapchat made $2.5 billion revenue in 2020
- Snapchat users spend 40 minutes daily on the platform
- Snapchat paid $157.5 million in a settlement
- 82% of daily Snapchat users are from the age group of 18-24
- 55% of US students use Snapchat to get informed about the latest events
- Snapchat refused a $3 billion cash offer from Facebook
- Snapchat got a $30 billion offer from Google
Graphical Representation of Snapchat User Growth
We will discuss some of the most interesting statistics and facts related to Snapchat in this article.
A Brief History of Snapchat
July 8, 2011 – Snapchat was launched as an iOs only app, and it was named “Picaboo” by Evan Spiegel, Bobby Murphy, and Reggie Brown. They created the application and submitted it as a university group project.
The reviewers couldn’t find the potential of “Picaboo,” which contains “self-destructing” photos. However, the public accepted the social media platform with excitement.
September 2011 – The company relaunched the app with the name “Snapchat.”
May 8, 2012 – Reggie Brown, who got out of the firm, claimed rights over Snapchat. The law firm declared that Brown made no contributions of value or worth to the application and hence was not worthy of any share of Snapchat.
October 29, 2012 – Snapchat was made available on Android Playstore
June 2013 – Company added the Snapkidz feature to Snapchat, where kids under 13 can take snaps and draw on them. However, the company didn’t provide options to share the pictures with other users, and they could only save the photos in their local storage.
September 2014 – Brown settled with $157.5 million cash and was credited as one of the original authors of Snapchat.
January 2015 – Company added a new feature called “Discover,” which was created to generate revenue. Discover supported ads and news and sponsored posts. Many major publishers like CNN, BuzzFeed, ESPN, etc., utilized the “Discover” option.
September 2016 – Snapchat Inc. was renamed Snap Inc. Company introduced smart glasses that can record 10-second videos using a built-in camera.
February 2017 – Snapchat achieved 160 million daily active users in its platform. Spectacles became available for purchase online.
November 2017 – The company made a controversial decision to undergo design. Snapchat lost $1.3 billion in market value as part of its decision to change the design.
December 2019 – Snapchat was selected as the 5th most downloaded mobile app of the decade by App Annie.
January 2020 – Snapchat was trying to upgrade its video uploading capabilities to compete with other social media platforms. They acquired a computer vision startup, AI Factory, that could expand the video opportunities.
1. 433 Million People Used Snapchat in October 2020
Evan Spiegel, Bobby Murphy, and Reggie Brown created Snapchat in 2011 while studying at Stanford University. They have mentioned that they have failed 34 times in the process of creating Snapchat.
2. 21% of Snapchat’s Total Worldwide Ad Audience Are from India
India has more than 749 million internet users, of which 744 million access the internet via smartphones.
Statistics show that males in India are the majority users of Snapchat, and around 60% of Snapchat Indian subscribers are males, compared to the 45% global male audience.
3. 3.5 Billion Snaps Are Sent Using Snapchat Messaging Each Day.
According to the statistics from the third quarter of 2017, around 3.5 billion people use Snapchat every day, and the active users share more than 100 snaps daily through the platform.
4. Snapchat Made $2.5 Billion Revenue in 2020
From 2014 Snapchat started implementing methods to create a revenue-generating system. They wanted to build a creative, revenue-generating strategy with fun and information other than the usual creepy ads that usually irritate people.
It was during October, Snapchat did the first paid advertisement for the Ouija Horror movie. They created a 20-second trailer, and it was shown on October 19, 2014.
5. Snapchat Users Spend 40 Minutes Daily on The Platform
The active Snapchat users spend approximately 40 mins daily to send and receive snaps with friends. According to the statistics, Snapchat users receive around 400 million photos a day.
Another interesting fact is that almost 88% of the shots are sent to just one other person.
6. Snapchat Paid $157.5 Million in A Settlement
Snapchat was founded by Evan Spiegel, Bobby Murphy, and Reggie Brown. Evan Spiegel became the CEO, Bobby Murphy became the CTO, and Reggie Brown became the Chief Marketing Officer.
However, Reggie Brown filed a lawsuit against the other Co-founders alleging that he got kicked out of the firm without getting any compensation.
The case went to court, and he got $157.5 million as a settlement in September 2014.
7. 82% of Daily Snapchat Users Are from The Age Group of 18-24
Stats show that teenagers are using the platform more compared to the rest of the age groups. In a survey conducted among teenagers, it was found that the next generation prefers Snapchat over Facebook, and 3.4% of people aged 12-17 preferred Snapchat.
It is the first time Facebook got a drop in users, showing that the next generation likes to communicate visually rather than “old school keyboard typing.” Snapchat and Instagram are considered to be the most used Social media platforms by teenagers.
8. 55% of Us Students Use Snapchat to Get Informed About the Latest Events
A survey conducted on 6000 students in an American university showed that 20% use Snapchat. The most popular news platform among US students is Facebook.
According to studies, Snapchat is becoming more relevant among young American students.
9. Snapchat Refused $3 Billion Cash Offer from Facebook
Facebook always targets social media platforms that are gaining popularity to overcome the competition. It has acquired Whatsapp, Instagram, and 76 other companies to date.
In 2013, Facebook offered $3 billion in cash to acquire Snapchat. Spiegel and Murphy were sure about not taking the considerable offer that could’ve made them millionaires in their twenties.
Snapchat was not making revenues during the period of the Facebook offer. Facebook later tried to compete and drown Snapchat using their in-house app named “Poke,” which failed in the market.
Later, after monetizing the platform, Spiegel and Murphy raised $3 billion in funding using Snapchat, which has a 150 million daily users fan base.
10. Snapchat Got a $30 Billion Offer from Google
Search engine giant Google was also interested in buying Snapchat, and they offered $30 billion in 2016, which Evan Spiegel later refused.
However, experts had mixed thoughts since they were expecting that Snapchat may fail in front of Instagram in the future.
11. Snapchat Has 265 Million Daily, Active Users
When compared to the previous year, Snapchat recorded 22 percent year-over-year growth. Initially, the majority of the Snapchat growth was recorded in North America and Europe.
There were 90 million users from North America until the third quarter of 2020 and 72 million from Europe. Eighty-seven million Snapchat users are from the rest of the world.
By the fourth quarter of 2020, Snapchat users from the rest of the world rose to 99 million with a 55 percent growth. During the fourth quarter, North America recorded 92 million users and 74 million in Europe.
12. 4% Growth Expected in 65+ Age Users by 2023
As of 2019 stats, there are 703 million people aged 65+. So Social media platforms are trying to implement marketing techniques to attract senior citizens to their platform.
Even though Snapchat is a youth-friendly social media, it focuses on people aged 65 or more to make sure that the app has more popularity in the future. Snapchat expects a study growth of 4% in the upcoming years.
13. $3.4 Is the Average Revenue per User of Snapchat
In 2016, Snapchat got $0.32 per subscriber, which became $3.4 by the end of 2020. However, the revenue statistics of Snapchat in the period 2016-2020 show ups and downs, making it unpredictable to understand the company’s future.
In 2017, Snapchat got $825 million, which is almost double the revenue compared to 2016. But the company faced unexpected losses due to the $40 million unsold spectacles in the first quarter of 2017.
Snapchat reported $230.7 million in revenue in 2018 with the support of Snap Ads but faced a 19% loss due to its unpleasant redesign.
14. 10 Years Needed to See All the Photos Posted on Snapchat in An Hour
Snapchat introduces a variety of filters that makes its users try different photo poses. An interesting study shows that if a person is attempting to check one-hour snaps posted on Snapchat takes ten years to complete.
And after ten years, Snapchat will be delivering 880,000 years’ worth of snaps!
15. 59% of Snapchat Users in The Us Are Aged 13 to 24
According to the statistics, every six in ten people using Snapchat in the US are teenagers. They prefer Snapchat over social media giants Facebook, Instagram, and Twitter.
It shows that the company has a clear understanding of its target audience. Snapchat upgraded its UI and added resonant filters that can attract the younger generation to the platform.
16. Word of Mouth Marketing Works in Snapchat
4 out of 10 people say they learn about certain brands from celebrity endorsements and online posts. Even though Snapchat is one of the best social media platforms, its ability to include influencers and market products through marketing is limited.
There is no option in Snapchat where Influencers can create their audience to market products compared to YouTube, Facebook, Instagram, and Twitter.
However, Influencers who have a reputation on other social media platforms can advertise products by wearing them or using them in the snaps they share on the platform.
17. Instagram Stories Launch Affected Snapchat Stories by 40%
Instagram copied the stories series from Snapchat and launched the idea on its platform in 2016. Ever since then, Snapchat has started losing many followers.
Delmondo, a social video analytics platform, reviewed 21,500 Snapchat Stories and found that Snapchat is losing followers to Instagram.
Nick Cicero, CEO of Delmondo, said, “Overall, from August to November 2016, the average unique viewers per Snapchat Story has decreased about 40%.”
More interestingly, Snapchat discontinued the “auto-advance” feature, which allowed watching stories back to back in their latest update, which provoked the followers to uninstall the app.
18. 3,863 Employees Are Working in Snap Inc
According to Wikipedia, Snapchat Inc was renamed Snap Inc in 2016. The company has its headquarters located in Santa Monica, California, United States
19. 50% Increase in Snapchat Usage During Covid-19 Pandemic Period
Like many other Social media platforms, Snapchat also got crowd support during the boring lockdown period.
Covid-19 locked people inside their homes for a long time and pushed them to depend on smartphone entertainment as a way to engage themselves.
Social media platforms got hype during this period since all sorts of communications became digital.
Famous Snapchat Controversies
20. a Tweet from Kylie Jenner Caused a Loss of $1.3 Billion in Market Value
Kylie Jenner is one of the most influential online personalities with more than 100 million followers on Instagram. Also, she was working closely with Snapchat.
Many followers disliked the logo redesign decision from Snapchat in 2017, and Jenner was one among the many.
There was an online petition asking Snapchat to undo the decision signed by 1.2 million people. However, Snapchat didn’t change its decision to update the logo.
21. 4.6 Million Snapchat Usernames and Phone Numbers Were Hacked
In August 2013, Snapchat was warned regarding a security vulnerability on its platform by Gibson Security(a security firm).
Even though Snapchat announced that they had made updates and fixed the security issue, an anonymous hacking team got inside the application and hacked user details in December 2013.
The hackers published 4.6 million Snapchat usernames and phone numbers on a website named SnapchatDB.info.
They connected with the tech blog “TechCrunch” to declare that the objective of hacking was “public awareness.” Later, Snapchat provided a public statement apologizing for the security vulnerability.
A former employee of Snapchat, Anthony Pompliano, filed a lawsuit in which he argued that the CEO of Snap Inc., Spiegel declared a statement in 2015 regarding the company policy.
According to Pompliano, Spiegel said that Snapchat is “only for rich people” and “not going to focus on poor countries such as Spain, India, etc.”
Later, the case got wide attention, and people started tweeting “#UninstallSnapchat.” Indians started uninstalling the app and gave low star ratings in the Google Playstore and Apple app stores.
Later, Snapchat said Pompliano’s suit was a lie since Snapchat is created for all people globally. They also mentioned that Snapchat is available as a free application to download and use without any discrimination.
Anthony Pompliano also filed a state lawsuit in January 2017, suing Snapchat regarding fraud. He claimed that Snap Inc is deceiving its investors with the help of fake metrics.
And he got fired by the CEO as a result of pointing out the issue. The lawsuit was a failure, and the judge dropped the case. However, the company had to face Federal investigations and stock price crashes as an after effect.
How Many Snapchat “snaps” Are Sent in A Day?
Based on the stats from March 2020, approximately 4 billion snaps are shared in a single day.
How Many People Are Working on Snapchat?
According to the company stats, there are 3,863 employees in Snapchat.
Does Snapchat Generate Revenue?
In 2016, Snapchat generated $0.32 per subscriber, which became $3.4 by the end of 2020.