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Want to learn how to use Snapchat for business?
If you have been using social media for a while, then Snapchat has probably been at the top of your list for a few years.
It started out as a fun way to share short snippets of your life with your friends and family, but these days, it is a much more serious marketing tool that is being capitalized by companies both big and small.
If you are someone who has a brand online, and you’re wondering how to leverage your brand’s presence, then Snapchat could be a good place to begin. Let’s take a look at how to use Snapchat for business.
How to Use Snapchat for Business in 2023
Let’s talk about some of the best ways to use Snapchat for business.
Offer Discounts
The good thing about Snapchat is that it is so much more than just a place to share pictures of your products or your business when using Snapchat for business.
You can even share discount codes and coupons with your audience, which is a great way to encourage people to keep interacting with your products and follow your brand for a long time.
Sending discount codes and coupons out to clients can help build customer retention.
We’re willing to bet that at some point, you have made the most of a discount that a company has promoted to its consumers, and it has made you want to purchase their products more in the future.
Discounts have been effective way to market your brand online for a while at this point, and the more you do, the more engagement you are going to receive with your Snapchat profile.
Another great way to leverage discounts on Snapchat is to make them exclusive to Snapchat, which means that your audience needs to interact with your content exclusively on Snapchat in order to benefit from the discount.
Create Your Own Snapchat Filters and Lenses
Again, if you have been using Snapchat for a while, then you have probably come across people going on and on about Snapchat filters.
Everybody loves a good filter over their image these days, but what if you were to develop your own filter? Imagine the type of exposure that you would gain from this.
The good news says that you can do this. Snapchat gives its users the option to create their own lenses and filter.
You are going to be charged for developing it, based on things like their geographical location that you’re wanting to cover. The bigger the area, the more it is going to cost, along with the exposure.
However, lenses and filters can add a practical component to your marketing efforts. As an example, Coca-Cola came up with a special Christmas filter for Snapchat one year.
They incorporated their brand mascot, which is a polar bear holding a coke bottle and people had a blast using this filter over their own snaps, which made it go viral.
You can also make the most of marketing at local events if you aren’t seeing the type of exposure that you want with your filter online.
If there happens to be a music festival this weekend somewhere near where you are located, and then we suggest that you go to it, and promote your filter.
Get Behind the Scenes with Your Audience
Another great way to leverage your business on Snapchat right now is to get exclusive with behind-the-scenes content.
This is where you can expose what goes on behind the scenes to your audience, which could be anything from showing them how you manufacture your products, to how you spend your lunch hour at your workplace.
Just make sure that what you are showing your audience provides them with value, because you do run the risk of showing super random stuff that isn’t going to be relevant, which can can get kind of annoying.
Behind the scenes content has its place, which means that it shouldn’t be used as a filler; it needs to be something that is going to add substance to your brand.
Get creative, and make sure that you can really convey the personality of your business through your behind-the-scenes footage. So, why is it that people love behind-the-scenes content so much?
Well, it gives them a more intimate look into the life of your brand, and it puts a face and a name to the brand.
Think about how excited you get when you get to see a bit of behind-the-scenes footage of your favorite show on Netflix right now.
There is a reason that so many people are drawn to this kind of content, because they feel like they are getting an exclusive sneak peek that not many other people are privy to.
The key is to hook your viewers in, and then leave them wanting more.
Create a Sense of Urgency
One of the best ways to market successfully on Snapchat these days is to create a sense of urgency around your products and services.
Of course, we all know that one of the things that make Snapchat so popular is the fact that it has a timer on its content.
This means that the content is going to go away after 24 hours. This means that you can make the most of a sense of urgency with a social media site like this.
You can offer discounts and special promotions with a limited period only on them, which encourages your audience to shop right now, otherwise they might miss out.
For example, the next discount that you offer to your audience you might want to do for Christmas, and you might want to create a deadline around it.
Give them a couple of weeks or even a week to shop, because when you’ve got an expiry date, it encourages them to spend their money right now, and not even think about it.
You can also combine a sense of urgency with a call-to-action, where you encourage your audience to behave in a certain way.
Whether you are encouraging them to make the most of a discount, or interact with your content somewhere else, using a call-to-action is beneficial when it comes to expanding your reach on Snapchat.
Feature Your Audience to Drive Interaction
The majority of audiences actually enjoy being part of a brand’s campaign instead of just consuming it.
Featuring fans and supporters is something that a lot of social media influencers have been doing for a long time now, and it is working really well for them.
Whether it is showing off a work of art or a post, it shows your audience that you are prepared to take your engagement to the next level and include them in what you do on Snapchat.
For example, if you are a brand that sells online apparel, you can encourage your audience to send you content where they are wearing your clothing and using a filter.
Then, you can put all these images together in a collage which you can post not only to your website, but to any other social media websites you’ve got your brand on as well.
This kind of technique is great for getting your audience to collaborate with your brand directly and stay involved in what you are doing.
Some of the biggest corporations and brands around the world have made the most of this marketing technique, and it has worked really well for them.
Therefore, don’t just ask your audience to purchase your products, you need to get them excited about doing so, and have them share their experiences with their product.
Offer a Sneak Peak Like a Product Demo
Another great way to encourage your audience to interact with your content on Snapchat is to offer sneak peeks like a product demo.
The thing about Snapchat again is that it offers short but compelling content, so if you are wanting to share a product demo with your audience, you can do it in the form of a series.
If you split your product demo up into a few pieces of content, your audience is bound to keep scrolling through until they have reached the end of your series.
When you add innovative elements like this to your Snapchat stories you are able to increase your engagement rates, and ensure that your audience is actively engaging with your content.
If you are employing the right kind of content, you can really leverage this strategy.
Keep Experimenting and Be Innovative
If you think that you have found something that works really well for your brand on Snapchat, you might be tempted to stay where you are, and play it safe.
However, nobody got to where they ultimately want to be by playing it safe.
The thing about Snapchat is that like other social media sites out there, there are plenty of ways to draw your audience in and encourage them to interact with your content more.
This is why we have to recommend that you play around with a few techniques and try to be as innovative as possible.
Because all of your content on Snapchat is going to go away after 24 hours, you’ve got a great chance to explore different avenues when it comes to your strategies and figure out which one is going to work best for you.
Should You Use Snapchat for Business?
We think that the bottom line when it comes to Snapchat for business is that yes, you should definitely be making the most of it.
As you can see, there are a number of reasons why you need to leverage Snapchat for your business growth right now, and we think that Snapchat’s audience is unique enough for you to be able to offer them exclusive filtered content that you aren’t going to be able to use to reach them on other platforms.
We believe that through Snapchat, you will be able to create an exclusive community around your brand and offer them a personal touch, so that you can build up a solid community around your brand full of people who trust you to provide them with value.
Final Thoughts
At the end of the day, not all brands are going to make it big when it comes to attracting an audience and keeping them around.
A lot of this has to do with understanding what your target audience looks like and keeping your finger on the pulse of innovativeness.
As you have probably learned from this article, Snapchat requires a marketing strategy of its own. You need to work out the foundation of Snapchat, and how you can use it to your advantage.
If you manage to figure out how to use Snapchat for business effectively, you will be able to tap in to the unlimited potential that Snapchat offers your business. Good luck!
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Written by Jason Wise
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