10 Key Search Engine Statistics, Facts and Trends for 2023

Search engines are one of the most important platforms when searching online.

At present, Google is the world’s most popular search engine.

It dominates the search market, followed by Bing, Yahoo, Yandex, and Baidu.

According to a survey conducted by Pew Research Center, 93% of Americans value the privacy of their online information and data.

This is the reason why they choose a secure search engine.

According to recent search engine statistics from 2023, approximately 246 million people in the USA use Google.

It accounts for 86.49% market share in the US search engine market as of November 2022.

Detailed Search Engine Statistics 2023

The platforms that are used to carry out searches on the web are known as search engines.

Currently, the most used search engine in most countries worldwide is Google, while Baidu is the most used in China, and Yandex in Russia.

Statistics show that 57% of all search traffic was from mobile devices.

As of November 2022, 93.58% of the mobile search engine market in the US belongs to Google.

The top-ranking search engine is none other than Google.

It recorded more than 70,000 searches per second worldwide, equivalent to approximately 5.4 billion daily searches. 27% of its users globally use voice search to look for information.

55% of Google voice search users are aged 13 to 18 years old.

Another top search engine is Baidu.

This search engine claims 83.18% of China’s mobile search engine market and a 39.41% share of China’s desktop search engine market in November 2022.

Based on a report, Baidu’s active users are continuously growing.

It had 634 million monthly active users in September 2022. It generated $19.5 billion in total revenue in 2021.

Yandex is also one of the leading search engines.

It recorded a market share of 51.86% in the Russian search engine market in November 2022.

It also tops the Russian desktop search engine market with a 56.96% market share.

According to a study, search engines are more effective than social media advertising.

It produces 300% more engagements and traffic compared to social media campaigns.

The process of SEO produces more engagements to sites than social networking services.

Organic Results or Ads

Search engine users prefer clicking on organic results instead of clicking on advertisements.

According to a survey, almost half of the respondents rarely open ads, while 4% said they rarely open organic search results.

Here is a breakdown of the likelihood of opening organic search results and ads:

• 47% of the respondents rarely or never open ads
• 25% of the respondents open organic search results than ads
• 19% of the respondents cannot differentiate between organic search results and ads
• 4% of the respondents open ads than organic search results
• 4% of the respondents rarely or never open organic search results

How Much of the Search Engine Market Worldwide is Owned by Google?

Google remains to be the leading search engine worldwide.

It had a 92.21% market share in the search engine market worldwide, representing a .79% growth from its market share in the prior year.

Statistics show that more than 9 out of 10 internet users use this search engine.

Here is a list of Google search engine market share worldwide from July to November 2022:

• Google handled 91.46% market share in the search engine market worldwide in July 2022
• Google handled 92% market share in the search engine market worldwide in August 2022
• Google handled 92.42% market share in the search engine market worldwide in September 2022
• Google handled 92.34% market share in the search engine market worldwide in October 2022
• Google handled 92.21% market share in the search engine market worldwide in November 2022

How Much of the Search Engine Market Worldwide is Owned by Bing?

Bing is next to Google in the search engine market worldwide.

It recorded a 7.82% market share in the US search engine market and 16.14% in the US desktop search engine market in November 2022.

It strives for a 0.79% growth in the search market worldwide for a year.

Based on a 2021 report, Bing was mostly used by users aged 45 to 54 years old. This age group acquires 20% of Bing users worldwide.

While 18 to 24 years old are the least with 11%.

Here is a list of Bing’s search engine market share worldwide from July to November 2022:

• Bing held a market share of 3.29% in the search engine market worldwide in July 2022
• Bing held a market share of 3.34% in the search engine market worldwide in August 2022
• Bing held a market share of 3.45% in the search engine market worldwide in September 2022
• Bing held a market share of 3.59% in the search engine market worldwide in October 2022
• Bing held a market share of 3.42% in the search engine market worldwide in November 2022

How Much of the Search Engine Market Worldwide is Owned by Yahoo?

Yahoo is the third–leading search engine worldwide. It accounts for a 1.23% share of the global search engine market in November 2022, representing a 0.08% down from the prior month.

It recorded almost 64 thousand searches per minute, equal to around 33 billion searches per year.

Here is a list of Yahoo search engine market share worldwide from July to November 2022:

• Yahoo had a 1.34% market share in the search engine market worldwide in July 2022
• Yahoo had a 1.34% market share in the search engine market worldwide in August 2022
• Yahoo had a 1.32% market share in the search engine market worldwide in September 2022
• Yahoo had a 1.31% market share in the search engine market worldwide in October 2022
• Yahoo had a 1.23% market share in the search engine market worldwide in November 2022

Best Search Engine in China

The search engine that dominates the search market in China is Baidu. It recorded a 64.6% share in China’s search engine market, a 5.01% increase from the previous month.

In 2020, it generated $16.41 billion in revenue, an almost 1 billion increase from last year.

Let’s take a look at Baidu search engine market share in China from July to November 2022:

• Baidu recorded a market share of 70.47% in China’s search engine market in July 2022
• Baidu recorded a market share of 65.6% in China’s search engine market in August 2022
• Baidu recorded a market share of 62.94% in China’s search engine market in September 2022
• Baidu recorded a market share of 59.59% in China’s search engine market in October 2022
• Baidu recorded a market share of 64.6% in China’s search engine market in November 2022

Mobile Search Engine

The majority of the searches globally were made using mobile devices.

One of the reasons is accessibility since many people use their mobile phones often.

Statistics reveal that almost 60% of all searches come from mobile.

Google continuously dominates the search engine market despite the growing competition. It gets more searches from mobile phones compared to desktops.

More than 96% was Google’s market share in the mobile search engine market worldwide in November 2022.

Below is the global mobile search engine market share as of November 2022:

• Google claimed a 96.06% market share in the global mobile search engine market in November 2022
• Baidu claimed a 0.83% market share in the global mobile search engine market in November 2022
• Yandex claimed a 0.79% market share in the global mobile search engine market in November 2022
• Yahoo claimed a 0.67% market share in the global mobile search engine market in November 2022
• Bing claimed a 0.55% market share in the global mobile search engine market in November 2022
• DuckDuckGo claimed a 0.48% market share in the global mobile search engine market in November 2022

Conclusion

Many search engines are becoming more user-friendly.

They allow users to search by typing keywords, attaching images, and sending a voice command.

Search engine statistics in 2023 shows that 93% of web traffic is through search engines and 98% of internet users use a search engine to find available information online at least once a month.

Sources