5 Marketing Tactics Businesses Use to Attract Customers

Published on: May 17, 2022
Last Updated: October 2, 2022
Read about the top marketing strategies that several successful businesses around the world use to lure potential customers and grow their revenue.
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You don’t gain new customers by chance, it takes clear cut marketing strategies that are effective in reaching potential customers, catching their eye and getting them to take that first step, which is often just a single click. 

When a marketing strategy is implemented, it won’t work wonders unless and until it is constantly monitored and fine-tuned. Being able to read and comprehend marketing analytics is just as important as implementing new strategies when it comes to growing your customer base. 

Today, thanks to the internet and social media, companies have various ways to reach their target audience. The ideal marketing strategy is not the same for every business. There are many effective strategies and it all comes down to which ones you choose and how well you implement them. With that said, let’s go over the 5 most popular marketing tactics that businesses around the world are using in 2022. 


Search Engine Optimization (SEO) has been a game changer for many businesses in this Google era. To put it in layman terms, when a business leverages search engine optimization, it increases the visibility of the business on the internet.


For instance, if you’re looking for a plumber and you Google “Plumbers Near Me”, you could get hundreds or even thousands of results. However, you likely won’t go past the first or second page of results and that is exactly why it is important for companies to appear within the first few results displayed

How do you get your brand or company to be listed in one of the top spots on the search engine results pages? Well, you make use of search engine optimization. There are SEO professionals that can help you implement this strategy but you should know that it is not a one-time job, staying on top of the Google results page is a continuous process but one that is worth every penny. 

Email Marketing

Creating a mailing list can assist a company in providing rewards to consumers or can motivate them to buy again / re-subscribe.

email marketing 1

When email marketing is used correctly, the company’s brand stays within the memory of the customer. Furthermore, there are tools that can help companies reorder their mailing lists to target specific demographics. 

For instance, if an online education platform has just released a new course about the solar system, the company can organize their mailing list to target individuals that fall between the age group of 6-14 years and have shown interest in courses related to space / planets in the past. 

Thanks to various email automation tools, companies can customize email content for each individual customer which adds a certain personal touch and develops an instant connection. Email marketing is most effective when the content of the email offers something of value to the customer – this could be a discount code, a free demo, a free e-book thrown along with the purchase, etc. 


Did someone say free? Sign us up! Who doesn’t love freebies?


Any time a customer – new or loyal – can get their hands on something complimentary, you know it’s an awesome way of appreciating one’s custom. That’s why many companies across different verticals use such a marketing tactic. Take online casinos, for instance, their promotional offers, variety of bonuses and free spins are certainly great incentives for players to sign up!

In fact, in the online casino market, free bonus offers are so common place that it is virtually impossible to find any leading online casino brand that does not offer some sort of freebies. In other industries, freebies may not be as utilized as in the iGaming industry, but there is certainly great scope for it across all verticals. 

Leverage Social Media Influencers

This is particular useful for brands that make products and services for younger customers. In today’s digital world, there are plenty of social media influencers with large followings.

smm influencer

When a certain product or service is promoted by an influencer, fans of the influencer are going to take to it like ducks to water. It is important to choose which influencers you are going to work with in an appropriate way. 

If you’re trying to sell fitness related products then it obviously makes sense to leverage some fitness influencers and likewise, if you’re selling beauty products, you want to leverage popular make up artists and beauty vloggers. 

Each social media platform has its own set of popular influencers with varying demographics, the best platforms for influencer marketing as of 2022 are Instagram, YouTube, Snapchat and TikTok. 

Social Media Marketing

Social media marketing is highly effective in terms of reach and readily available analytics in real time. These paid posts are also easy to implement and tech-savvy business owners themselves can often draft and publish the posts without help from a professional.


For instance, if you wish to promote your company or a product on Instagram, all you have to do is create a business profile to change your existing profile to a business profile, add funds, choose your reach and set other demographics options and then publish your post. 

Depending on how much budget you allocate, you reach hundreds of thousands of targeted potential customers, may be even millions.

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Written by Allison Langstone

Allison produces content for a business SAAS but also contributes to EarthWeb frequently, using her knowledge of both business and technology to bring a unique angle to the site.
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