6 Intelligent Ways Store Owners Optimize Checkout Process

Published on: October 13, 2022
Last Updated: October 13, 2022

As an online store owner, it is vital to understand the checkout process and make it as smooth as possible for the customers.

Studies have shown that most shoppers will abandon their cart if the checkout process is too complicated or takes too long. 

We know that the average US checkout page contains 23 form elements by default.

Your name, address, and birthday are popular fields that help online retailers understand their customers, but your quest for information may be cause them to exit before making a purchase! 18% of people abandon their shopping cart because it’s too long or complicated – do you want these losses?

The checkout process is the final step in completing a purchase, and store owners should give careful consideration to it.

If you want to increase your sales, you need to make sure that the checkout process is as smooth and easy as possible for your customers. In this blog post, we will discuss six ways to optimize your checkout process and increase your sales!

Store owners need to put in a lot of consideration in designing the checkout page, so that customers have a seamless process navigating through the pages, as mentioned earlier a significant percentage of visitors abandon the cart at this point, and if some attention to detail is put in the process this can be avoided.

 One of the most important aspects of running an ecommerce website is to optimize your site architecture, so that it works well for all types of devices (mobile phones included). 

If you intend to run an online ecommerce store, we have compiled a detailed list of tips and tricks that can help you optimize the customer journey.

1. Be Clear and To The Point.

The checkout page must be visible with a clear call to actions such as “Buy Now,” “Place Order,” etc. Store Owners should add a progress indicator during multi-step checkouts; this lets users know where they’re at in the buying journey, which will increase conversion rates because they’re less likely to abandon their cart if they feel like they’ve made progress! A guest checkout feature should be available on all e-commerce sites since most people don’t want an account when shopping online. 

holding tab

2. Optimize for Smartphone owners. 

Sometimes checkout pages are not optimized for mobile devices, which lead to an unsatisfied customer base. The lack of alignment between expectations and features on these checkout screens cause consumers frustration. 42% of the customers say that poor quality mobile experiences contributed to abandoning their purchases.

Store owners need to optimize checkout process for mobile devices because customers are much more likely to complete a purchase via smartphone apps or tablet browsers than a desktop.

PayPal is an excellent option for those who want to speed up their checkout process and avoid having trouble with auto-fill information on mobile devices.

Many people hate entering all that data into an app when they can click through once, but there are some drawbacks too–for instance, how does one go about canceling before completing payment?

3. Be Simple.

One of the best ways store owners can optimize their check out process is by using a one page form and simplifying it as much as possible: remove unnecessary fields, allow people who have already signed up before to use social media buttons such as Facebook to log in, instead of filling out everything from scratch every time they return; you’ll save time for everyone! 

4. Incorporate Subscription and Recurring Payment Service.

If you’re looking to incorporate an extra revenue stream into your business, consider offering subscriptions. With WooCommerce Subscriptions and PayPal Checkout, it is easy. Store owners can create discounted packages for items that are needed every month. Once a customer buys a product, you can offer them to subscribe with them to have same products delivered every month. You can then navigate them through the recurring payment options.

There are three types of subscription models which can work well depending upon what goods/services you have to offer. First one is the replenishment-based services where buyers purchase one item at once. The second one is the curation model, which provides high-quality articles alongside special offers made exclusively available only via membership.

5. Discounts and Coupon Codes. 

Offer your customers the opportunity to save money with convenient coupon codes by displaying them wisely. 

You can place these offers anywhere on or near the products which people are interested in buying, you can insert coupon codes during final stage of the checkout – so it won’t affect their checkout process whatsoever!


6. Ensure Security.

Now, let’s talk about security. Ensure your site uses the latest security technologies and protocols, such as SSL/HTTPS encryption – this will ensure that all of your customer’s data is safe and secure while they’re transacting on your website. You can also use fraud detection services to protect your customers during the checkout process further. 

These are just some tips and tricks on how you can optimize your website’s checkout process to increase sales! Stay tuned for more articles like this one!

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Written by Allison Langstone

Allison produces content for a business SAAS but also contributes to EarthWeb frequently, using her knowledge of both business and technology to bring a unique angle to the site.
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