Does Instagram Follow/Unfollow Still Work? + Like Limit in 2021

Last Updated: September 22, 2021



Let’s take a look at the Instagram like and follow limits.
Does Instagram Follow/Unfollow Still Work? + Like Limit in 2020
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Because there are now so many third parties that you can outsource your Instagram engagement to, Instagram has decided to crack down on the different kinds of features and choices out there. If you go to the ‘term of use’ section on their website, you will see that they have established some rules regarding certain activities that you can and cannot do on their platform.

However, while this is an easy way to see what Instagram allows and what they don’t allow, there are also some unwritten rules that a lot of people aren’t aware of. One of these is the Instagram like limits. Have you ever wondered whether there is a limit on how many accounts you can like every day, for whether there’s a limit on how many accounts you can follow every day?

While the idea might seem a bit absurd to you, Instagram does have reasons for placing limits like this on their users, and for most people, they actually make sense. Today, we are going to talk about some of the latest Instagram restrictions around your engagement that they are using to make sure that everything can run smoothly.

Let’s take a look at the Instagram like, follow & unfollow limits.

Why Are There Restrictions Like This?

Instagram Restrictions - Follow Unfollow

So, why is Instagram putting restrictions on their users? Well, there are hundreds of millions of active monthly users on Instagram, and these users upload hundreds of millions of stories every single day. This means that it’s a really crowded community at this point, but imagine if everyone was just able to engage with as many profiles as they wanted to every day. We would quickly descend into chaos. 

Of actions like following and liking profiles were unlimited on Instagram, then big brands would definitely make the most of this and easily outdo smaller accounts. This is why Instagram has to implement some restrictions around an activity like this, without making it too obvious.

How Have They Figured Out the Right Limit?

It is difficult for us to know exactly how and why Instagram has put these limitations in place because, as of yet, there is no official statement about them. Will you believe that for their own sake, they are not willing to share this kind of information with their users; however, this doesn’t mean that we can’t approximate the figures.

We got someone to manually try out the different features and come up with some numbers, but remember that these numbers aren’t official and just based on our experience.

What Main Factors Determine These Limits?

When it comes to restrictions around Instagram likes and follows/unfollows, each user has its own limitations. There are a number of different factors that Instagram takes into account when deciding on the limitations, so let’s check out what these are.

The Activity of Your Account

Instagram Activity

The more active you are on your Instagram profile, the more interactions you get. So, if you want to increase your daily limits when it comes to your likes and follows, you need to be more active on your Instagram profile.

How Old is Your Account?

Instagram sets its daily limits with users based on how old their Instagram profile is. This means that if your account is older than three months, it is considered old, and the older account gets, the more your activity is going to increase. You can’t expect to have incredibly high daily limits on day one of using your Instagram account.

How Many Followers Does it Have?

Those who have more followers on their Instagram account are allowed to have a higher daily limit when it comes to their Instagram engagement. This is because it indicates that your account is older and that you have a higher engagement rate than other users.

The Engagement of Your Account

Instagram engagement is an essential metric to work out how many daily actions you take on Instagram. While Instagram engagement incorporates many different activities, the main ones are shares, comments, likes, and saves.

If you want to have a better idea of your Instagram engagement, you need to be able to calculate your engagement rate. Your engagement rate is your number of likes plus your number of comments, divided by the number of followers you have on your Instagram account, multiplied by 100.

Instagram Like Limit, and Other Limitations

Instagram Like Limit


The most amount of photos that you can like on Instagram is between 300 and 400 a day. Remember, though, that this is just an approximation, and it is not a consistent number that you can rely on. If you want to prevent Instagram from suspending or blocking your profile, we recommend that you stick to 200 likes a day. 


When it comes to Instagram, and your follow actions, they see following and unfollowing people as the same thing. This means that you can follow and unfollow up to 150 profiles a day, but just remember that if your profile is relatively new, this is more likely to be around 100.

It’s also important to remember that you keep things looking organic and authentic when it comes to your Instagram account, so we recommend that you only follow and unfollow up to 10 accounts every hour. The good news is that there is no limit to how many accounts can follow you, which is how influencers and celebrities get a huge number of followers in such a small space of time. 

If you want to avoid looking spammy on Instagram, we recommend that you slowly increase how many accounts you follow and unfollow week by week. For example, you might want to only follow an unfollow 50 a day in the first week and then increased this to 100 a day in the second week. And the third way, you can increase this to 150, and so on.

If you are going to unfollow a lot of people, we suggest that you unfollow the list of 50 people that you least interact with on your profile so that you can open up the list for more interactions. If you are not somebody who is used to following and unfollowing people, we think that this is a good place to start.

Instagram Stories

When it comes to your Instagram stories, luckily, there is no restriction on how many stories you can include in your highlights, and you can post each day.

How to Be Over Instagram’s Limits

If you are someone that thinks they need more than what Instagram is willing to give you when it comes to your daily engagement limits, then you might want to consider outsourcing your engagement to a company that can bypass Instagram’s restrictions.

Companies like Growthoid are excellent choices for you if you want automation software to streamline your Instagram growth, and you want to be able to go outside of Instagram’s restrictions without getting in trouble for doing so. Check them out today, and see why they are so popular amongst their existing clients.

Final Thoughts

In order to keep your Instagram accounts safe from being suspended or banned, you need to know the kind of limitations that Instagram has put in place for its users. While it might be frustrating that they don’t have clear rules around these types of restrictions, as long as you are keeping up to date with articles like this, you will be able to keep well away from the danger zone.

While you might want to interact at a greater level right now with your Instagram profile, remember to take things slow and gradually build up your engagement limits. This way, you will be able to develop a good reputation around your profile, and you will be able to keep your followers around for longer.

Written by Jason

Hi! I’m the editor at EarthWeb. I have a deep interest in technology and business. I also enjoy testing products out. Contact me to be featured!