How to Write a LinkedIn Connection Request Message

How to Write a LinkedIn Connection Request Message in 2024?

Published on: June 22, 2022
Last Updated: June 22, 2022

How to Write a LinkedIn Connection Request Message in 2024?

Published on: June 22, 2022
Last Updated: June 22, 2022

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If you have been on LinkedIn for a while now, then you have definitely seen the message ‘I would like to add you to my professional network on LinkedIn.’ Everybody is so familiar with it at this point that it’s pretty much the most uninspiring thing ever.

At best, it clearly communicates what it’s meant to, and at worst, it shows a genuine lack of effort. Of course, it’s one of the most convenient options, and if you’re adding someone who is an old friend, or a current colleague, it doesn’t really matter.

However, if you are trying to generate new leads for your brand, and push your business forward, then this isn’t going to be good enough. However, you also don’t want to have to write out a long and in-depth request every time you add someone either. This is where message templates for LinkedIn connection requests are helpful.

Let’s talk all about how they work and what we think you should include in yours, as well as some examples of others that we think are really effective.

Why Use a Template for Your Message Request?

Message Request

There are a number of different reasons why using message templates for LinkedIn connection requests is going to be an effective way of reaching out to new people. However, if you use the same template over and over again, then people are soon going to start ignoring you and potentially say no to your request. You also don’t want just to use one line of text, as this isn’t going to stand out.

Remember, if you are trying to connect with a relatively well known professional in your industry, then there is a good chance that they get a lot of connection requests every day, so you’ve got to make sure that your one is creative and unique.

There are two main purposes for using a message request template if you are a salesperson. First, it gives you a great opportunity to put some enticing content in front of a new lead. Secondly, it is a time-saver, as you can come up with a creative connection request message without having to think about writing it yourself. 

LinkedIn Connection Request Message

Having a reliable template gives you a good foundation for what you might want to say to new connections. When it comes to increasing sales on LinkedIn, this can turn somebody into a new lead. Of course, when you are thinking about how to reach out to someone on LinkedIn, you want to make a really good impression on them.

This is why it’s important that you take time to create a good template and then customize it to each individual so that you can not only save time connecting with people, but you can also show them that you’re willing to put the effort in.

Below, we explore how important LinkedIn is as a platform and why you need to use a message template for your LinkedIn connection request. 

Important Aspects of a Successful LinkedIn Connection Request

LinkedIn Message Request

So, when thinking about your LinkedIn connection request, what should be included? Of course, depending on your niche and industry, the answer to this question can vary. The bottom line is that it depends on who you are trying to connect with and the purpose of your request. If you are trying to increase your sales, then you probably have attempted to jump right in with the sales pitch.

After all, this could be your one and only chance to get them on board. However, if your connection request is too pushy when it comes to sales, then it’s going to be very off-putting. Remember, even if you are trying to generate leads, you need to be able to establish a relationship first, and this is your one and only chance to do so.

So, what are the most important aspects of an effective LinkedIn message request? Let’s take a look:

  • Professional and Polite: remember, LinkedIn is a professional networking website, which means that you need to follow the conventions of business communication. This is why your message needs to be professional, polite, and pertinent.
  • Personalize it: Remember, the last thing you want to do is simply copy and paste the message that you have used from one person to another. Make sure that each message you send out has a personal touch and implies that you have checked out the person’s profile so that you understand why the connection could be mutually beneficial. 
  • Leave Out Errors: Of course, it almost goes without saying that you need to make sure that your message is completely free from grammatical errors. You also need to make sure that the information you are giving them is accurate and up to date.
  • Concise and To the Point: with your LinkedIn connection message request, you’ve only got 300 characters to come up with something, which means that you really have to be careful about the words you choose. Don’t use fillers or fluff, and keep your message relevant and concise.
LinkedIn Connection Request Message

Great LinkedIn Connection Request Examples

So far, we’ve talked about some of the most important aspects of your LinkedIn connection requests and why they are so important. However, one of the best ways to learn is by example, so let’s take a look at what we think are some of the most effective personalized connection request messages out there.

Remember that no two requests are going to be the same, which is why we have picked out a variety of different messages to share with you.

Example 1

LinkedIn Connection Request Examples

The LinkedIn connection request that you see above is friendly and lighthearted while still establishing goals and niche. Remember, this is your first step to building a rapport with the person, which could very well turn into a lead. This message also encourages the person to reply and give them a call-to-action so that they can do so.

Example 2

LinkedIn Connection Request Examples

With the second example, the tone is again friendly, and it talks about having a mutual connection. Remember, you should only mention this if you do actually have something in common with the person.

This is because it’s good to show that you have done your research, and you’re not just saying that to try and get them to connect with you. The last thing anyone wants is an assumption that you have something in common when you don’t.

Example 3

LinkedIn Connection Request Examples

The third example on our list is short but sweet, and as you can see, it builds on a pre-existing connection. The goal with this kind of connection is to jog the person’s memory, as well as establish an agenda of what you want to talk about with them. It also shows that again you’ve done your research and that you’ve got something practical to bring to the table. 

Example 4

LinkedIn Connection Request Examples

This last example indicates that you are not just reaching out randomly to connect with somebody. Instead, you’ve done your research, and as a result, you think that there is a genuine connection to be made. The person has included a call-to-action, which means that they have a good chance of getting a reply.


What is LinkedIn Etiquette?

When you are using LinkedIn to try and connect with other professionals in your network, there are a few things to keep in mind. The first is that, above all else, it is a professional network.

This means that despite the fact that it is a social media platform, it still applies that you need to be polite and professional. Remember not to spam people with a sales script, and be respectful if somebody isn’t interested.

What Do I Say if Someone Accepts My Invitation?

We think that it’s always really important to acknowledge when someone has accepted your request to connect. All this has to involve is a quick note to say thank you and to be open to continuing the dialogue. Just remember not to be pushy, and you can even suggest that you arrange a time to meet or talk on the phone to discuss things further.

How Do I Send a LinkedIn Message?

When you first add someone as a connection on LinkedIn, you will be asked to customize an invitation. You will get a text box with 300 characters in it, where you can write your message.

How Do I Message Someone Who Isn’t a Connection?

You can use InMail to send a message to someone who is a first or second-degree connection with you. For everybody else, you will need to use the connect button.

Can I Connect with Strangers on LinkedIn?

There’s nothing wrong with connecting with someone who is outside of your network on LinkedIn, as long as you have a good enough reason to message them. Don’t ever just spam somebody for the sake of it.

Can Everyone See My LinkedIn Messages?

Only the person that you’re sending the message to can see it.

How Do I Know if Someone Has Rejected My Request?

If you go to ‘my network’ and choose ‘manage all,’ then you will be able to see if your request is still pending or not. If it’s not still pending, but you’re not connected with the person, then they rejected it.

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Final Thoughts

So, there you have it – everything you need to know about coming up with your personalized linked and message request template. As you can see, there are a few important things to remember when doing so, with the first being that this is not an opportunity to spam people with your sales pitch.

Instead, it is a way of building up relationships with people that you think you have something in common with. It’s also worth remembering that you shouldn’t just use one template for everybody. You need to customize every time and do a bit of research around their profile so that you know who you’re talking to.

Above, you can see some examples of effective request messages for LinkedIn so that you can begin to work on your own with these as a foundation. Remember, it is a process, so nobody expects you to get it right overnight. Good luck!

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Written by Jason Wise

Hello! I’m the editor at EarthWeb, with a particular interest in business and technology topics, including social media, privacy, and cryptocurrency. As an experienced editor and researcher, I have a passion for exploring the latest trends and innovations in these fields and sharing my insights with our readers. I also enjoy testing and reviewing products, and you’ll often find my reviews and recommendations on EarthWeb. With a focus on providing informative and engaging content, I am committed to ensuring that EarthWeb remains a leading source of news and analysis in the tech industry.