Facebook groups are intended to engage with like-minded people on the platform. It is a way to bring people together for a cause, to promote a business or brand, or to otherwise engage with fans or customers who share your ideals.
Groups are where discussions occur, live videos are shared, funny or quirky memes are shared, information is shared, marketing and promotional posts are shared, and for chats or messages. Now you can even create a specific room on Facebook to engage with your group members. One thing you need to create a viable group is meaningful content. Besides meaningful content, how can you use Facebook Groups for your business?
The following will address the benefits of this Facebook feature and how you can use it to your business advantage.
The Benefits of Facebook Groups for Business
Build a Community Environment
People like to feel they are a part of something, so when you create your Facebook group, you can connect with members interested in your content. This creates a sense of community where you and your members can interact and chat.
You can even connect it to your website so that you will not need to build a community section on your website. This is more efficient and is easier.
Enhance Your Organic Reach
Content that generates higher engagement is considered a high priority to Facebook’s algorithm. This helps to increase your organic reach on the platform so that your newsfeed is mostly related to your group members and interactions.
Beat the Facebook Algorithm
The News Feed algorithm on Facebook provides your group page to benefit by using priority settings that allow your members to see your posts. If you do not use this setting, your whole goal of using Facebook groups will be in vain.
A Direct Line to Your Customers
Having loyal and dedicated customers means you have a following of people who will interact with you and share your content with others. That can create a word-of-mouth marketing strategy that brings in more interested potential customers that will become loyal and dedicated to sharing your content. It is a beautiful cycle to watch unfold.
You create loyal customers by treating them well, answering their questions, addressing their concerns, and handling issues promptly. Your engagement on Facebook groups is a crucial part of your business marketing. It is up to you to interact, share quality content, and partake in customer satisfaction.
Create the Sense of Exclusivity
One of your objectives in business should be to make your customers feel special. Building your Facebook group into a community helps you to do that for free. Privacy options are designed to include (invite) certain people so that your members get access to exclusive content not shared to the public. That makes them feel special, and people love to feel special.
Creating Your Facebook Group for Business
Creating your Facebook group involves a short process. You start by clicking “Create a Group” form the main group page. The next steps include choosing the name of your group, setting the privacy level, and adding people to your group.
Privacy settings options:
- Public – Public groups are designed to be seen by anyone and everyone with full access to like, comment, and share. Anyone can join the group without permission. Public groups provide optimal reach, but they also appeal to people that will spam the group with their own content. This kind of group privacy setting is only for a community that is focused on a specific event or topic.
- Closed – This privacy option is used by most businesses on Facebook. The rules for closed groups allow people to request to join and then administrators of the group approve or disapprove the request. This privacy option allows your group to be included in a search. Non-members of a closed group cannot see the group posts. If you plan to educate and inform members using tutorials that are exclusive to them (no one else sees your content), this is the type of group you want.
- Secret – Unlike a closed group, the secret group cannot be found using the Facebook search function because it is hidden from public view. Members only have access to the content placed in this group. This is a good solution when you are working to establish yourself as an authority in your industry. This type of community is created for specific members and is usually focused on a service like coaching or other services. Your group may even be a paid group where people cannot join for free.
Using privacy settings according to how you plan to use your business group is imperative to your success in your business.
Making Your Facebook Group Work for You
Customizing Your Group
It is important to customize your business group on Facebook. The overall look and feel of your group will create the group environment.
Choose a cover photo that highlights your business or represents your business in some way. You must also choose the type of group you are creating by including your description, adding location and tags, and sharing your email address and website.
Remember to get started with between three to five posts from the start to engage your members.
Once you have your group personalized to your needs, you will proceed to invite people to your group. Your group type will determine who you invite to it. Start with people you know and then you can invite people along the way who like your posts in the news feed (depending on your privacy settings).
Stay focused on your niche and engage with your members regularly. Add relevant customers/clients to your group.
Additionally, you can add an invitation link to your Facebook group to your website. There is also an option to send out email invitations. Do not forget to add your social media buttons to your website.
Group Content Curation
The content you create is extremely important to your group’s success and who you attract. Create evergreen content that is related to your business or industry and consistently delivers content on a schedule.
Choose relevant content from blogs, websites, news sites, and other reliable resources.
Motivating Group Members to Engage
How can you get your group members to engage with you? Here are some ideas to help you get group member engagement.
- Create challenges that relate to what you are doing. Examples: Weight loss goals, workout goals, work goals, etc.
- Create quizzes to get input and feedback from your members. Examples: Level of knowledge on a topic, fun quizzes or trivia related to your industry/niche, etc.
- Create weekly or daily tutorials that address the things your members need to know or know how to do. Examples: How to crochet a chain, how to bake chicken breasts, how to make crafts, etc.
- Create live Q&A sessions to be available to your members and support them in whatever way needed. Examples: Shipping issues, broken or nonworking products, service concerns, etc.
- Create polls to let your members vote on business-related things. Examples: Ask members what they think would improve your business offerings, what logo do they like the best, what type of content do they prefer, etc.
Using Facebook Groups for Effective Marketing
- Provide Value for Your Clients/Customers – Not only should you provide superior customer service and address problems promptly, you should reward your customers to create a loyal following and to make them feel special (important to you). This kind of customer satisfaction often results in customer retention and new customers/clients.
- Current Events Discussions – Add content discussions that prompt response from your members. Bring up the latest news and trends from across the world related to your industry.
- Build Your Community – Always provide quality content to promote credibility and value to your group.
- Communicate with Your Brand Ambassadors – Keep in touch with your members who share and promote your business the most. Build a strong relationship with your advocates and brand ambassadors. This relationship will always serve you well in business.
- Promote Events – Anything happening that is important to your business should be promoted. For instance, promote when you add a new product or service to your offerings. Promote celebrations, business anniversaries, and other such events.
- Strengthen Your Team – If you have a team of people who work with you and for you, use Facebook groups as a way to maintain contact with them. Make sure you promote and enhance your company culture accordingly.
It is time to begin your Facebook Group journey and create a genuine and loyal business community. Your group may just have a positive impact on the lives of hundreds, thousands, hundreds of thousands, or even millions of people.
Your business group members can be an invaluable resource for promoting your business, giving it credibility, and increasing your reach across Facebook and other social media platforms. That is one of the reasons it is so important to engage with them on a regular basis.
Feel free to use some of the ideas, tips, and tricks included in this article to enhance your Facebook group and your business. You may even find some of your own ideas that will boost your presence.