How to Link Instagram and Facebook Accounts in 2022

Last Updated: September 19, 2022
If you’re trying to figure out how to link Instagram and Facebook accounts, then you’ll come to the right place. Let’s take a look at how to do this.
How to Link Instagram and Facebook Accounts
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Want to learn how to Link Instagram and Facebook accounts?

Having your Instagram and Facebook accounts linked with each other is one of the best things you can do for your social media presence.

A big part of running any business is promoting it well on social media platforms.

And what better place to showcase your brand than Instagram or Facebook? More than 60 million brands already use Facebook to advocate their brand and more than 25 million businesses use Instagram.

Your business’s Instagram page is running strong. You remember to upload frequently, engage with your clients, and have many followers.

But, on the other hand, you are just not getting any time to look after your Facebook page.

What about those users who could be your potential clients through Facebook only if you were more active on Facebook?

If you are looking to improve your social media game and make it easier for you to switch between the two platforms, there’s an easy way for you: just link both your accounts.

Instagram is owned by Facebook and that is why the social media giant has made it easy for its users to link both their accounts together so that they can share posts on both networks concurrently.

However, not many people know how to link Instagram and Facebook accounts and that is what we are here for. Keep reading our article to find out how you can connect the two platforms.

How to Link Instagram and Facebook Accounts: Why Link Instagram with Facebook?

Before we start discussing how to Link Instagram and Facebook accounts, let’s see the benefits of doing so in case you are still not convinced.

  • One of the biggest advantages of linking both platforms is that you can share a post on both of them simultaneously and won’t need to make a separate post for each platform. This saves a lot of time and gives you wiggle room to focus on other factors of your business that need your attention. Moreover, this also ensures that the quality of your posts is maintained.
  • If you are looking to advertise your brand on Instagram, then you have to link both platforms since all ads are run by Facebook’s Business Manager. Ads are an amazing way to increase the visibility of your business.
  • Posting on both platforms increases your reach. Those who are not on Facebook will find your brand on Instagram and those who are not on Instagram will find your page on Facebook. This ensures that a lot of users are getting exposure to your brand and increases the likelihood of them becoming your potential customers. 
  • Apart from sharing your posts on both accounts, you can also share your Stories on both your accounts. This comes in handy in case you don’t feel like creating different stories for your separate accounts. The option also allows you to choose whether you wish to just share your posts on both accounts or also the Stories on both accounts.
  • Linking both your social media accounts also accounts for additional verification. Anyone who has used either Facebook or Instagram knows how stringent security measures they have in place. They are always trying to take down accounts that they find even a little suspicious. You don’t want to be the victim of that. Imagine building your brand on either Facebook or Instagram from scratch and losing it just because you failed to link both of your accounts. Once you link your accounts, it lets the social media giants know that you are a genuine user. This way, they will get off your back and you will not run any risk of losing your account.
  • And, last but not the least, linking both accounts help in contact syncing. Whatever updates that happen to your contact information, be it your phone number or email address are synced automatically between both accounts. This ensures that you are keeping track of both accounts at all times.

Before You Go Ahead

Prior to learning how to Link Instagram and Facebook accounts, keep the following pointers in mind. You must have an Instagram Business Profile before you can connect both accounts.

If you don’t know how to turn your personal Instagram account into a professional one, we will quickly walk you through it; it’s an easy process:

Step 1: Launch the Instagram application on your device. Tap on your profile picture in the bottom right corner, which will take you to your profile.

Step 2: Next, tap on the hamburger icon in the top right corner and then tap on Settings.

Step 3: Then, click on Account and you will come across a list of options under that page. Scroll down and you will see an option that says “Switch to professional account”. Tap on it and just follow the on-screen instructions to set up your Business profile.

You also have to make sure that you have an Editor or Admin page role on your Facebook page. You also have to see whether your email address is verified.

If not, verify it right away before you go ahead with the process.

How to Link Instagram and Facebook Accounts

Now that we have covered the basics of learning how to Link Instagram and Facebook accounts, let’s dig right into how you can set up both accounts together.

There are two ways of doing it:

Link your Instagram account to your Facebook account: The first option allows you to link both platforms through Instagram.

This option is handier if you are looking to link one Instagram profile with just one Facebook account.

Link your Facebook account to your Instagram account: This option is a little more complicated and is only beneficial if you wish to connect multiple Facebook pages to your Instagram profile.

From Instagram

While you can link both accounts from either your phone or web browser, it is recommended that you do it from the mobile application since it is easier when figuring out how to Link Instagram and Facebook accounts.

Step 1: Launch the Instagram application on your device. Tap on your profile picture in the bottom right corner, which will take you to your profile.

Step 2: Next, tap on the hamburger icon in the top right corner and then tap on Settings.

Step 3: Then, click on Account and you will come across a list of options under that page. Scroll down until you see an option that says “Linked Accounts”. Tap on it. Note: The option may also be called “Sharing to other apps”.

Step 4: You will find Facebook as the top option. Select it and then enter your Facebook email ID and password. Click on Connect.

Step 5: A new pop-up screen will show up asking whether you want to turn on Facebook Sharing. Select Start Sharing to Facebook or Not Now, as per your wish.

Note: Even if you choose Not Now, be rest assured that your accounts are connected. The option allows you to manually choose which posts you want to be shared on your Facebook page.

Voila! Your Instagram and Facebook pages are now linked! Wasn’t that easy? Now, get to posting on both your accounts easily!

From Facebook

As already mentioned, it is easier to link both your accounts through Instagram. Regardless, if you think you are more comfortable doing it from Facebook, we have got your back.

But, before that, make sure that you keep the pointers listed above in mind- be certain that you are the editor or the admin of the Facebook page you wish to connect to, and you have your email ID verified.

For convenience, we will be demonstrating the steps for a smartphone.

Step 1: Launch the Facebook application on your device. Go to the Facebook page that you wish to connect with your Instagram account. Under the left column, tap on Settings.

Step 2: Under Settings, you will find an option labeled Instagram. Tap on it. You will come across a new screen that says “Connect to Instagram”. On that page, click on the “Connect Account” tab.

Step 3: Next, you will see a screen that will be asking for your Instagram credentials. Enter your username, phone number, or email address and your password. Click on Login and your accounts will now be connected!

How to Unlink Your Instagram and Facebook Accounts

Instagram and Facebook

You have linked your Instagram and Facebook accounts together and have shared posts on them simultaneously.

However, now you have realized that you are just not comfortable with the idea of having your accounts connected.

Some users are often concerned about linking their accounts together since they believe it makes their account information vulnerable.

Even though that is not the case, in reality, it is always good to follow your instincts and be comfortable on your social media.

If you wish to unlink your Instagram and Facebook accounts, there is a way to do so. The process is just as simple as linking the accounts together.

Follow the instructions below. 

From Instagram

For convenience, we are demonstrating it from a smartphone. However, if you are more comfortable doing it on your PC, the steps are the same.

Step 1: Launch the Instagram application on your device. Tap on your profile picture in the bottom right corner, which will take you to your profile.

Step 2: Next, tap on the hamburger icon in the top right corner and then tap on Settings.

Step 3: Then, click on Account and you will come across a list of options under that page. Scroll down until you see an option that says “Linked Accounts”. Tap on it. Note: The option may also be called “Sharing to other apps”.

Step 4: You will find Facebook as the top option. Select it and tap on Unlink Account. Tap on “Yes, Unlink” again to confirm your action.

Voila! Your accounts are now unlinked! If you ever change your mind and wish to link your accounts again, just follow the steps below.

You may not even have to enter your Facebook credentials since chances are that Instagram will remember it.

From Facebook

If it is easier for you to unlink your accounts from Facebook, there is a method for it as well. Just follow the steps below.

For convenience, we will be demonstrating the steps for a smartphone.

Step 1: Launch the Facebook application on your device. Go to the Facebook page that you wish to connect with your Instagram account. Under the left column, tap on Settings.

Step 2: Under Settings, you will find an option labeled Instagram. Tap on it.

You will come across a new screen where you will find all the information on your account: private, basic, and contact information.

Step 3: Keep scrolling until you find the section that says “Disconnect Instagram”. Under that section, click on the “Disconnect” tab.

You will be shown a message informing you that all the Instagram information that is shared on your Facebook page will be erased. Ignore it and tap on “Disconnect”.

Done! Your accounts are now disconnected. If you want to link them again, you can do so from your Facebook page.

Final Thoughts

Facebook and Instagram reign supreme when it comes to social media platforms. Hence, linking both networks together gives you the ultimate tool to make your online brand stand out.

Manage posts concurrently and save time and energy which you can redirect to other factors of your brand.

We hope that by following our guide, you have been able to link your Instagram and Facebook accounts together!

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Written by Jason Wise

Hi! I’m Jason. I tend to gravitate towards business and technology topics, with a deep interest in social media, privacy and crypto. I enjoy testing and reviewing products, so you’ll see a lot of that from me here on EarthWeb.