Most people like to think it is a traffic problem when their website generates low revenue.

But low revenue usually occurs because of having a lousy funnel that converts fewer people into sales.

Traffic is easy to get as there are so many techniques like ads, SEO, and outreach that you can use to generate cheap traffic. 

What’s harder to employ is conversion rate optimization techniques that will help you convert traffic and maximize revenue.

This is why I’ve listed the best techniques to increase your gaming website’s conversion rate…

Improve Offer

The most important thing to get right is the offer. A good offer will convert even if the other elements in your funnel aren’t the best.

If your offer can address your audience’s pain points and present your product as the best solution to these pains, your conversion rate will skyrocket.

u must show that your gaming site is the best option, especially compared to your competitors. 

The only way you will get the offer right is by interviewing your audience and figuring out their problems and the solutions that interest them.

So, use surveys, interviews, and competitor research to get as much information as possible. 

Write Better Copy

A good offer will do well on its own, but what will make it even better is the copy.

If you accompany your offer with excellent copywriting that pulls the right emotional strings, it will trigger more purchases. So, spend plenty of time writing the copy. 

A simple formula you can use while writing the copy is AIDA. This formula stands for Attention – Interest – Desire – Action.

You grab attention with the headline, you make them more interested in your copy with the lead, you address their desires with the body and the offer, and you get them to take action with a call to action. 

This simple formula will bring in significant results. The critical thing to remember while using the formula is to not attempt to build desire from scratch but to address the desires that the audience already has.

As you can’t create desire, you can only speak to the desires that your target audience already has. 

While writing the copy, ensure you weave some keywords smoothly, as they will influence your SEO. 

Add Prominent Calls To Action

For the action part of the AIDA formula, it isn’t just enough if you write the call to action. You should also create prominent call-to-action buttons.

These buttons should attract attention and get your target audience to click and go to the next step. So, use bright colors that stand out in the sea of copy on the landing page. 

Make sure you place these call-to-action buttons at regular intervals. One should appear right above the fold, one in the middle, and one at the end. 

Solitaire Bliss knows how to get this right. There are calls to action on its website that ask people to sign up for an account on the website and on the apps. 

Constantly split test

No matter how good your offer or copy is, you probably won’t get it right the first time.

This is why you should create different versions of your offer and copy and constantly split-test them to see which one converts better.

Through these split tests, you will be able to figure out which offer and/or copy converts best.

When conducting split tests, only make minor changes to the different versions, as you won’t know what change bought about a positive or negative result if you make too many changes. 

Split testing is easy these days as there are many tools like Google Optimize that make it easy. 

Create Funnels For Different Traffic Sources

Another time-consuming but effective way to generate the highest conversion rates for your gaming site is to create different versions of the funnel for different traffic sources.

One can be for SEO, one for search ads, one for YouTube ads, and so on. This way, you can create a highly optimized funnel for each traffic source and generate way better conversions. 

This can seem very time-consuming, but it is worth it. You can go into further detail and create different funnels depending on the device type.

One funnel for smartphones, one for tablets, and one for the web. 

Boost Loading Time

Loading time can affect the conversion rate of your website. People generally wait a few seconds for your website to lead.

This is usually less than three seconds. But it is a lot better if your site loads within a second. 

Here are a few tactics you can use to improve the loading time:

Use A Good Hosting Service

A bad hosting service is the most common culprit for a slow-loading website. So, make sure you invest in a premium hosting service instead of the shared option. A dedicated server is the best option. 

Use A CDN

A hosting service will sing when you accompany it with a CDN (Content Delivery Network). 

Remove Big Images

Big images can also lower your loading time. So, you should either remove them or replace them with smaller ones.

This is a lot easier said than done, as showing high-quality images of how your game looks is essential to convert traffic. You need to find the right balance. 

When you improve your loading time, you will also notice that your search engine rankings will improve, as this is an SEO ranking factor that Google considers.

A site that gets loading time right is Hearts.land. It loads in less than a second. 

Conclusion

Most people like to focus on traffic when developing a gaming website or any online business. Sure, traffic plays a crucial role in your growth.

But if you send traffic to a low-converting website, your efforts will go to waste. This is why before you send any traffic, you should improve the conversion rate.