When you think about something that you need help with, you immediately think of looking it up on YouTube right? This is potentially why there are more than a billion people that log into YouTube every month. The vast majority of these people belong to the younger generation, and they also based in America.
While this might sound like your videos have the potential to be seen by hundreds of thousands of people, the reality is that you’ve got your work cut out for you, as the competition is fierce. YouTube doesn’t plan on slowing down anytime soon, which means that it’s only going to get harder to connect with your target audience on the internet’s most popular video sharing platform.
If you are attempting to use YouTube to market your brand and increase your drive and reach so that you can have more conversions on your website, then you are on the right track. However, you need to realize that if you want to be successful on YouTube, you need to make something unique and different from the millions of other YouTubers out there.
This means that if you create videos that are rushed, poor quality, and indicate that you are an amateur, they won’t be so well received, and they could even go as far as to damage your brand’s reputation. This is why if you want to make the most of YouTube, you need to ensure that your videos are the highest quality.
Let’s talk about what you can do to improve your YouTube videos.
Find the Right Equipment
While you might think that you don’t need anything else other than a smartphone to film your videos, this actually is only good for low profile or at-home videos. This means that if you plan on taking your video content seriously, you will need to invest in something a little bit bigger. If you are trying to create a professional brand video for YouTube channel, then you will need to spend a bit of money on hired equipment.
You will need to make sure that you have a video editor, a microphone, a screen recorder, and a DSLR or any other high-end camera. You might also want to invest in a few lights, to give your video that professional touch.
Get the Lighting Right
Another thing to consider when it comes to filming your YouTube videos is what lighting you are using. When you light up the space where you are filming, this has a huge impact on the quality of the end result. Natural lighting is considered the best source of lighting for video shoots, but you need to make sure that the light is soft, and not oversaturated. This is why it’s worth shooting your video either in the morning or in the evening, instead of right in the middle of the day.
If you’re shooting your video indoors, make sure that you do it close enough to windows so that you can let enough natural light in. If you shoot in hard light, you will always create shadows, which can be very distracting for your viewers. Sticking to soft light is going to create a much more open vibe.
Consider Using Jump-Cut Edits
The jump-cut approach is considered to be one of the most effective ways to create a professional video. If you don’t know what this means, it is a method where you stitch together a lot of short clips to create a single video. Not only does this method save you a lot of time while recording, you also won’t need to come up with long video scripts.
The pace of the video is fast, which is what keeps viewers engaged for a long time. If you want to develop a jump-cut video for YouTube, you will need to come up with your scripts in advance, and stick to concise sentences.
Be Careful with the Audio
As well as editing and natural lighting, there’s another thing that you have to consider when constructing a YouTube video: your audio. The sound quality of your YouTube video is going to be a major factor that contributes to the quality of the video in general. This means that if you’ve got bad quality audio, people will be less likely to engage with it.
This is why you need to have good sound editing software, as well as a good voiceover, so that you can narrate obvious shots without there being distracting noises in the background. We suggest that you invest in a noise removal microphone to do this.
The recommendations above are just a few of the many different ways that you can improve the quality of YouTube videos and get more views. We think that the key to YouTube video success lies in being prepared and organized and planning your content out in advance.
We also think that it is worth investing in the right kind of equipment, which is going to make a real difference to the quality of your YouTube videos, and hopefully result in you being able to generate content that is revenue building. Good luck!