In the eCommerce industry, quality product photos play quite a significant role. And while it goes without saying that industry giants can easily afford to set for nothing less than top-quality, the same does not always apply to small businesses and startups.
Luckily, with just a few useful tips and with the help of professionals, such as those behind the Creative Operations website, everyone can ensure that their apparel and product images are of the highest possible quality. Since content creation of any sort is quite a demanding task, particularly in the eCommerce realm, finding ways to operationalize this part of the work becomes mandatory.
But with the help of Creative Operations and the team behind it, you can easily drive efficiency, boost accountability, improve team performance and consistency, which will all result in high-quality content.
And needless to say, the better the quality of the content you produce – especially when talking about product photos – the more value you can expect to get. That being said, here are just some pointers.
Learn How To Take Quality Product Photos
The most important thing when it comes to product photos is to understand all the basic elements of quality product images. So, in order to ensure that your business can deliver this, you first need to get familiar with the essentials. Ideally, you should aim at presenting your products in the best possible light, while at the same time emphasizing their strong sides and perks.
Additionally, if your business is selling apparel and you need to take some apparel photography, make sure you take pictures of models wearing the items and not just the items on their own. Since inclusivity is also extremely important for business, make sure you feature various body types and shapes in your photos.
Apart from the products and the models, you will also need to do a bit of research about photography composition. Learn more about which elements should be placed front and center, how to emphasize and capture the most important features of your products and how to make them as obvious as possible.
Get the Right Gear
Aside from learning how to take good product photos, you also need to have something to take them with. As a small business, you can easily make a one-time investment and get your hands on a high-quality camera and all the other pieces of equipment, so that you can take the photos yourself.
If, on the other hand, you don’t feel like you’re skillful enough to take care of this on your own, you can always consult professionals dealing with creative operations and see if they can help you out.
Small businesses don’t really have the luxury of hiring various teams and departments full time, unlike major companies, but that doesn’t mean you can’t still get some professional help. The secret lies in outsourcing and finding the best professionals that offer part-time or contract-based services.
Look For Feedback
Finally, you should also look for feedback on the product images you’ve managed to take, especially if you wish to only continue improving your business. For instance, you can check with various experts from the industry and see what they have to say.
This type of feedback will bring plenty of value to your business, only helping it improve further. Ask other business owners, your audience and even the studio manager what they think about your product photos.
What’s more, you can even ask your friends and family to offer their two cents and really consider what all of them have to say. While your friends and family are not really the experts in the industry, they will observe your photos from the consumers’ point of view. Thus, they’ll be able to let you know what – if anything – your product photos are missing, as seen through the eyes of your audience.
The more feedback you manage to get, the better the quality of your product images will be. And if you are willing to continue learning and only further improve the quality of your product photos, it will definitely pay off in the future.
In the end, if you do your homework right and make sure you take into account everything that we have mentioned previously, you can ensure that you end up with only the best product images. So, take your time, do your homework and allow others to help you take the quality of your product photos to a whole new level.